Travel professionals know they can help their customers to have unique holiday experiences to remember. Using Foursquare makes that easier

1. Find out more:
http://damiensaunders.com/foursquare
6 step guide to
Foursquare for Travel
Professionals
Get started today with social
media marketing.
This work is licensed under the
Crea3ve Commons A7ribu3on‐
NonCommercial‐ShareAlike
License.

2. Can you answer this question?
True or False?
Social Media provides one of
the most effective marketing
channels today – for sales &
service.
2

3. Yes – itʼs true
You can use social media
to offer up some pretty
amazing travel experiences
with real added value for
your clients.
Try these tips to get your clients loving you more
3

4. Why Foursquare?
• With over 5,000,000 users this
mobile social network is getting
interest around the world
• Itʼs game play provides new
engaging ways to interact with
customers
• Foursquare is supported with
native apps for Android, iPhone
& Blackberry
• A quick search on Twitter will
show you how popular
Foursquare is
4

5. Claim your office on Foursquare
With over 7 million stores
and locations in
Foursquare already, you
should find your business
is already listed.
Click here to start
your claim.
Usually it takes up to
2 weeks for the claim
process to finish.
5

6. Create your own brand identity
To make it easier to
manage your stores and
marketing create a new
Foursquare account in
the name of your brand
or client.
Tip!
Once created, start
looking for customers
who checkin to your store
or neighborhood.
6

7. Add Tips & To Doʼs
You can now put a
ʻAdd this to
Foursquareʼ button
on your website
which creates a To
Do.
Tip!
But you can also
create To Doʼs and
Tips on other venues
like hip destinations
or must see places.
7

8. Create Specials for Visitors that
Check-in
Be creative and offer
something to your
visitors or clients that
checkin
8

9. Show your visitors how to install
Foursquare on their phone
Foursquare has
mobile apps for
Android, iPhone &
Blackberry
There are also 3rd
party apps for Nokia,
Symbian, Windows
Mobile or even WAP
9

10. Cross Promote & integrate
Foursquare in all your marketing
Tip! Not sure how to integrate your marke3ng? Then
email me hello@damiensaunders.com 10

11. 6 step guide to
Foursquare
1. Claim your office or hotel on Foursquare
2. Add Tips & Comments to exciting places to visit
3. Create offers for people who check-in to your hotel,
travel office or visitor centre.
4. Show your clients or visitors how to put Foursquare
on their phone
5. Cross promote Foursquare using Twitter, Facebook &
your website
6. Talk to me
Find out more:
http://damiensaunders.com/foursquare
11

12. So itʼs true. Social media
is good for you.
DONʼT WORRY! If youʼre not ready
to manage this all by yourself.
If you are looking for an expert to
manage your social media marketing,
I provide a personalised social media
strategy tailored to your needs.
Just say hello.
12

13. Trends in digital
marketing
Olʼ Skool Nu Skool
• Print Ads • Social Media • Viral
• Magazines • E-mail • Blog
• Expos & Trade Shows • CRM • Mobile
• Tele-sales • How to
Videos
• Direct Mail
• Banner Ads
• Radio • Search
• TV • SEO
13

14. Bri3sh Interac3ve Media
Associa3on ‐ Member
t?
Wha t Nex
GET IN TOUCH
Damien Saunders
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sa/3.0/; or, (b) send a le7er to Crea3ve
M: +447919110638
Commons, 171 2nd Street, Suite 300, E: hello@damiensaunders.com
San Francisco, California, 94105, USA.
T: damiensaunders