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Find out more online:,[object Object],http://whitetshirtdigital.com/foursquare,[object Object],Get Started Today,[object Object],A short guide to social media marketing.,[object Object],This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. ,[object Object],1,[object Object]
Social Media provides one of the most effective marketing channels today – for sales & service.,[object Object],2,[object Object]
Remember this?,[object Object],3,[object Object]
Smart phone 2010,[object Object],Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts ,[object Object],4,[object Object]
Smart phone 2013?,[object Object],No … this is a wrist phone watch from 2010,[object Object],5,[object Object]
93,[object Object],the percentage of 18 – 29 year old with a mobile,[object Object],6,[object Object]
39,[object Object],the percentage of people in a recent study who use location based services on their mobile,[object Object],7,[object Object]
73,[object Object],percentage of people surveyed who used a mobile app to checkin,[object Object],8,[object Object]
4,[object Object],Million users on Foursquare November 2010,[object Object],9,[object Object]
7.1,[object Object],million businesses & locations in Foursquare,[object Object],10,[object Object]
Why Foursquare?,[object Object],With over 3,400,000 users this mobile social network is getting interest around the world,[object Object],It’s game play provides engaging ways to interact with customers,[object Object],Foursquare is supported with native apps for Android, iPhone & Blackberry,[object Object],A quick search on Twitter will show you how popular Foursquare is,[object Object],11,[object Object]
Saturday Nights All Right,[object Object],12,[object Object]
Claim your stores on Foursquare,[object Object],Click here to claim,[object Object],Be creative and offer something to your followers and reward Mayors,[object Object],Be fun. Do you want a badge for repeat visitors?,[object Object],13,[object Object]
14,[object Object],Create your own brand identity,[object Object],To make it easier to manage your stores and marketing create a new Foursquare account in the name of your brand or client.,[object Object],Once created, start looking for customers who checkin to your store.  ,[object Object]
Put up Posters or Stickers,[object Object],15,[object Object]
16,[object Object],Add Tips & To Do’s ,[object Object],You can now put a ‘Add this to Foursquare’ button on your website which creates a To Do.,[object Object],But you can also create To Do’s and Tips on other venues like hip destinations or must see places.,[object Object]
Reward the Mayor,[object Object],17,[object Object],17,[object Object]
Get more people in your store – Hold a Swarm Badge Party,[object Object],18,[object Object]
Cross Promote & include Foursquare in all your marketing,[object Object],19,[object Object],Not sure how to integrate your marketing? Then email me hello@damiensaunders.com,[object Object],Tip!,[object Object]
Track your checkins & trends,[object Object],20,[object Object],20,[object Object]
9 step guide to Foursquare,[object Object],Claim your business on Foursquare,[object Object],Create your own brand identity in Foursquare,[object Object],Add a prize or incentives for people to visit your shop,[object Object],Reward the Mayor,[object Object],Add Tips & To Do’s to your stores,[object Object],Put Stickers or Posters in Store,[object Object],Hold a Foursquare Swarm Badge Party,[object Object],Track Checkins & Trends,[object Object],Cross promote Foursquare using Twitter, Facebook & your website.,[object Object],21,[object Object],Find out more:,[object Object],http://damiensaunders.com/foursquare,[object Object]
22,[object Object],How much time does this take?,[object Object],DON’T WORRY!,[object Object],Looking for an expert team to manage your social media marketing? ,[object Object],I provide a personalised proposal tailored to your needs.,[object Object],Find out more: ,[object Object],http://whitetshirtdigital.com,[object Object]
Trends in digital marketing,[object Object],Ol’ Skool,[object Object],Nu Skool,[object Object],[object Object]
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