This document provides a 9-step guide to using Foursquare for social media marketing. It recommends businesses claim their listing, create a brand identity, add incentives for check-ins, reward top customers, add tips and things-to-do, put up posters, hold badge parties, track analytics, and promote Foursquare across other channels. The guide also suggests integrating Foursquare buttons and activities on a company's website to drive more customers into stores through gamification and rewards on the location-based social network.