1. How to start
mobile marketing
with Foursquare
today.
A Practical Guide
1
Wednesday, 16 November 11
2. marketing needs
single-mindedness.
so you can do more
with your time.
This work is licensed under the
Creative Commons Attribution-
NonCommercial-ShareAlike License.
2
Wednesday, 16 November 11
4. Problem - no one has time for all
the new marketing stuff.
Mobile is becoming the new focus of
integrated marketing.
Foursquare provides the location incentives
and tools to help you get started with
mobile marketing today. So you don’t have
to commit to big budget, low value
vouchers. 4
Wednesday, 16 November 11
5. Smart
phone
2011
How ready is your business for
the next wave of smart phones? 5
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6. Smart
phone
2013?
No … this is a wrist phone watch from
2011
6
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12. Claim your stores on Foursquare
Click here to claim
Be creative and offer
something to your
followers and reward
Mayors
Be fun. Do you want a
badge for repeat
visitors?
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Wednesday, 16 November 11
13. Be a Pro at Foursquare
Using Foursquare yourself
is the best way to
understand the mechanics.
And it’s the best way to
find out how your
competition is using
Foursquare.
Finally .. you can get
badges like this for 1000+
checkins.
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14. Create your own brand identity
To make it easier to
manage your stores and
marketing create a new
Foursquare account in the
name of your brand or
client.
Once created, start looking
for customers who checkin
to your store.
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19. You can call me Loyal
A Manifesto to the
Loyal.
★ Your loyal and best customers don’t
have to check-in every day.
★ Your loyal customers rave about you. Loyalty is the
Recommend and Add Tips for you. best ‘badge’ to
★ What are you doing for them? earn on
Foursquare.
read more about it.
19
Wednesday, 16 November 11
20. 11 step guide to
Foursquare
1. Be a Pro at Foursquare
2. Claim your business on Foursquare
3. Create your own brand identity in Foursquare
4. Add a prize or incentives for people to visit your shop
5. Reward the Mayor
6. Add Tips & To Do’s to your stores
7. Put Stickers or Posters in Store
8. Hold a Foursquare Swarm Badge Party
9. Track Checkins & Trends
10.Promote Foursquare on Twitter, Facebook & your website.
11. Focus on returning and loyal customers
20
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21. How much time does
this take?
Don’t worry! YOU CAN
You determine the SPEND AS
time you want to
spend on Social LITTLE AS 30
Media or LOLling MINUTES
around with your EACH DAY
customers.
21
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22. Trends in digital
marketing
Ol’ Skool Nu Skool
• Print Ads • Social Media • Data Analytics
• Magazines • E-mail • Automated
• Expos & Trade • CRM Marketing
Shows • How to Videos • Location based
• Tele-sales • Banner Ads • Time-limited
• Search deals
• Direct Mail
• SEO • Re-targeting
• Radio • Online-Offline
• Viral
• TV Targetting
22
Wednesday, 16 November 11
23. marketing needs
Bri3sh
Interac3ve
Media
Associa3on
-‐
Member single-mindedness.
so you can do more
with your time.
This
work
is
licensed
under
the
Crea3ve
Commons
A7ribu3on-‐NonCommercial-‐
ShareAlike
License.
To
view
a
copy
of
this
license,
visit
h7p://
crea3vecommons.org/licenses/by-‐nc-‐sa/3.0/;
or,
(b)
send
a
le7er
to
Crea3ve
Commons,
171
2nd
Street,
Suite
300,
San
Francisco,
California,
94105,
USA.
Wednesday, 16 November 11
24. Want to read
more?
click to visit
damiensaunders.com
24
Wednesday, 16 November 11