What key usage trends and insights do you need to know when thinking about mobile marketing? How many mobiles are there in the world? How many youth have a mobile? note -- this is a new style / format for me. Let me know what you think. Thanks Damien Saunders

1. What are the key
trends in mobile
usage you need to
know?
A Practical Guide
1

2. marketing needs
single-mindedness.
so you can do more
with your time.
This work is licensed under the
Creative Commons Attribution-
NonCommercial-ShareAlike License.
2

3. @damiensaunders
3

4. 5.3
Billion … estimated number of mobile phone
subscribers at the end of 2010.
Be wary - this stat is based on connections not people
4

5. UK Insights & Trends
100% UK Mobile
connections
47%
Postpay
53%
Prepay 46% smart
phones
50%
used app

6. UK Insights & Trends
80m UK Mobile
connections
37.6m
Postpay
42.3m
Prepay
36.8m
smart 20m
phones used app

7. 93
the percentage of 18 – 29 year old with a mobile
7

8. 1:18
Daily time spent using your mobile phone for
text, voice, internet
8

9. 36
The percentage increase in daily mobile
internet usage in 2009
9

10. 70
Percentage of people who multi-task with a
smartphone - surf & watch TV.
10

11. 4:13
Time spent each day using the internet –
browsing, using email, down 17% on the
previous year
11

12. 50
The percentage of smartphone users who have
apps installed
12

13. 60
The percentage of mobiles to be sold in 2013
that will be smartphones.
This one will come true!
13

14. 5,300
Million … estimated number of mobile phone subscribers
at the end of 2010.
- ITU, 2010 - this stat is based on active connections not people
14

15. Smart
phone
2011
How ready is your business for
the next wave of smart phones? 15

16. How to start with
mobile marketing?
1. Make your web-site ready for the mobile internet
2. Adjust your e-mail marketing templates for easy reading on
smart phone screens
3. Start using mobile social networks like Foursquare
4. Tell your customers to check the mobile site
5. Find out what features your customers want in a mobile site
6. Enhance your mobile internet site with new features
7. Focus on returning and loyal customers
8. Think about a mobile app.
9.Contact me ...
16

17. How much time does
this take?
Don’t worry! YOU CAN
You determine the
time you want to
SPEND AS
spend on developing a LITTLE AS 30
mobile strategy. MINUTES
EACH DAY
17

18. Trends in digital
marketing
Ol’ Skool Nu Skool
• Print Ads • Social Media • Data Analytics
• Magazines • E-mail • Automated
• Expos & Trade • CRM Marketing
Shows • How to Videos • Location based
• Banner Ads • Time-limited
• Tele-sales
• Search deals
• Direct Mail
• SEO • Re-targeting
• Radio • Online-Offline
• Viral
• TV Targetting
18

19. marketing needs
Bri3sh
Interac3ve
Media
Associa3on
-­‐
Member single-mindedness.
so you can do more
with your time.
This
work
is
licensed
under
the
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Commons
A7ribu3on-­‐NonCommercial-­‐
ShareAlike
License.
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20. Want to read
more?
click to visit
damiensaunders.com
20