33. • carefully planned
• prepared to invest time & €
• they chose the best social media channels
which work with/for their assets
• connecting online-offline
• consistency across channels
• fun, relaxed, useful
• kept it simple
• kept it in sync with brand
34. so ... how to plan and
execute a successful
campaign?
35. 1. determine your goals
2. know your assets (places, buildings, people, …)
3. know your audience (customers/visitors)
4. assess which social media channels are best
for you/for reaching goals that were set
5. how to connect those channels as easy as
possible?
6. how to efficiently connect online <-> offline
7. advertise -> monitor -> analyze-> make
adjustments (if possible)