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What do you believe are the greatest challenges
facing the sector or industry you would like to
specialize in at IE? What role do you hope to be able
to play in this sector or industry in the medium
term?
Sector
The sector in reference is
fast moving consumer goods
Challenges
The sector is plagued by
Inadequate market research for products
Logistics and distribution channel connectivity
Largely unorganized
Short term personal inputs
I am creating a directory of companies that engage in
similar activities
This is create a structure in the sector and also promote
collaboration

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FMCG Sector Challenges

  • 1. What do you believe are the greatest challenges facing the sector or industry you would like to specialize in at IE? What role do you hope to be able to play in this sector or industry in the medium term?
  • 2. Sector The sector in reference is fast moving consumer goods
  • 3. Challenges The sector is plagued by Inadequate market research for products Logistics and distribution channel connectivity Largely unorganized
  • 4. Short term personal inputs I am creating a directory of companies that engage in similar activities This is create a structure in the sector and also promote collaboration