My presentation from the 2013 Ramsay Health Care UK Conference.

1. The social media
Revolution
#Ramsayuk

2. Damon Klotz
Digital Media Strategist

5. Digital q and A

6. q. How many internet users
are there in the world

7. A. 2.4 Billion
q. How many internet users
are there in the world

8. q. How many times does the
average smart phone user reach
for their phone

9. A. 150 times
q. How many times does the
average smart phone user
reach for their phone

10. q. Mobile use is increasing
but by how much year on year

11. A. Up by 30% to 1.5 billion
q. Mobile use is increasing
but by how much year on year

12. q. Are Laptops and Desktops
selling more than tablets

13. A. Tablets sold more in Q4 2012
q. Are Laptops and Desktops
selling more than tablets

14. q. What is the most popular
use of a smartphone

15. A. Social Media. Over 9 hours
of use a month.
q. What is the most popular
use of a smartphone

19. Health care = long fuse, big bang.

22. .com/ramsayhealth

23. .com/ramsayhealth

24. Hootsuite Monitoring

25. Engaging
with our
Leaders
On
Twitter

26. Leaders On Twitter

28. .com/ramsayhealthau

29. .com/ramsayhealth

30. Opportunity or Problem?

31. Adding a
human
touch
to a
large
brand

32. Which
catches
on...

35. THE RISE OF DR GOOGLE

37. Doctor - Patient Boundaries
“You get a friend request on a social networking site from
someone whose name sounds very familiar, but they have a photo
of a dog as their profile picture. You accept the request. After
looking through their profile page, you realise that it is actually
one of your previous patients.
The patient sends you a message to let you know that they
cannot make their next clinic appointment, but would like to
know their histology results from a test ordered while the patient
was in hospital. The patient also throws in a cheeky comment
about some photos they saw of you wearing swimmers at the
beach.”
www.ama.com.au/socialmedia

38. Social Media.
Friend or Foe?
The risks associated with social
media will still be present even
if we choose not to participate
ourselves.

40. 2005