Green Leads Netprospex Webinar with Mike Damphousse

1. 10 Tips for Improving Your B2B Demand Gen Program with Inbound + Outbound Marketing Inbound and outbound, what's the right mix for you? Michael Damphousse CEO/CMO, Green LeadsBlogger: Smashmouth Sales & Marketing http://www.green-leads.com/b2b-blog/

3. Reaching Out

4. Targeted and Swift

5. Prospects Get Found by Youwww.green-leads.com+1.978.633.3233

6. Poll: What is Your Demand Gen Mix? General Marketers Demand Gen Experts Demand Gen Specialistsuse Equal Mix 30% more than General Marketers www.green-leads.com+1.978.633.3233

7. Joe GalvinSiriusDecisions Nigel EdelshainSales 2.0 Trish BertuzziThe Bridge Group Mike VolpeHub Ann HandleyMarketingProfs Ardath Albee MarketingInteractions Steve Woods Eloqua So What Tips do the Demand Gen Experts Share? JepCastelein LeadSLoth Simon Blackburn ConnectAndSell Craig Rosenberg The Funnelholic www.green-leads.com+1.978.633.3233

9. Contributes to Sales & Marketing Divide

10. Establish Lead Acceptance SLA – and Live To It

11. What Makes A Lead?

12. What Pace Are Leads Delivered?

13. What Happens When Sales Takes a Lead?Expert:Joe Galvin, SiriusDecisionstwitter: @joegalvinemail: jgalvin@siriusdecisions.com www.green-leads.com+1.978.633.3233

15. Toolbox of Skills

16. SEO

17. Blogging/Content http://inboundmarketing.com/

18. Landing Pages

19. Call To Actions

20. Social Media

21. Keyword Analysis

22. Adwords

23. more…Expert:Mike Volpe, Hubspottwitter: @mvolpeemail: mvolpe@hubspot.com www.green-leads.com+1.978.633.3233

25. Inbound Links = Authority

26. Content = Inbound Links

27. Endless, Compelling Content

28. Commit to Developing Content

29. Never Look Back

30. Content Sources

31. Multiple Blogs

32. Cross Posts with Other Blogs

33. Guest Bloggers

34. Analysts

35. Whitepapers, WebinarsExpert:Ardath Albee, Marketing Interactionstwitter: @ardath421email:ardath@marketinginteractions.com www.green-leads.com+1.978.633.3233

37. Prospects Use Email More

38. But The Sales Process Starts With a Conversation

39. Don’t Cold Call, Social Call

40. Use Sales 2.0 Tools Such As NetProspex,LinkedIn and Genius.com

41. I Keep LinkedIn Constantly Open

42. Don’t Underestimate Social Media for Sales

43. Use Referrals

44. Google AlertsExpert:Nigel Edelshain, Sales 2.0twitter: @nedelshaemail: nigel@sales2.com www.green-leads.com+1.978.633.3233

46. Significant part of compensation should be performance based

47. Don’t pay just for activity, pay for deliverables

48. Phone Work Requires Skilled Individuals

49. Ability to Talk With Senior Level Prospects

50. Impeccable Written and Verbal Communications Skills

51. Highly Motivated and Compensated Accordingly

52. 3rd Party Vendors

53. Accountability

54. Reporting

55. Best Practices

56. Best Fit Expert:Trish Bertuzzi, The Bridge Grouptwitter: @bridgegroupincemail: tbertuzzi@bridgegroupinc.com www.green-leads.com+1.978.633.3233

58. Track EVERYTHING

59. Know Your Conversion Rates

60. Know The Dynamics of Your Sales Cycle

61. Add Science to the Artof MarketingExpert:Steve Woods, Eloquatwitter: @stevewoodsemail: steven.woods@eloqua.com www.green-leads.com+1.978.633.3233

63. List Assets Cost Thousands/Millions to Acquire

64. Budget To Maintain and Grow The Asset

65. Get Exponential

66. Broaden Your Reach

67. Multiply Your Touches

68. Capture Everything & Everyone

69. Think Out Of The Box

70. Headcount for Efficiencies

71. Raise Your Sights

72. SocializeExpert:Simon Blackburn, ConnectAndSelltwitter: @connectandsellemail: simon.blackburn@connectandsell.com www.green-leads.com+1.978.633.3233

74. Opens an Email +1

75. Views a Blog Article +1, a Specifically Relevant Article, +5

76. Visits the Careers Page -10

77. Abandons the Contact Us Page +10

78. Demographics

79. Student -100

80. Fortune 500 +10

81. Trigger Events

82. Google Alerts

83. InsideView

84. Status UpdatesExpert:JepCastelein, LeadSlothtwitter: @jepcemail: jep@leadsloth.com www.green-leads.com+1.978.633.3233

86. Mike is preparing for a webinar, join me www….

87. Network Effect – The Power of a ReTweet

88. Your Contacts

89. Tell Their Contacts

90. Who Tells Their Contacts

91. Groups

92. LinkedIn

93. Facebook

94. Twitter Lists

95. Staying PowerExpert:Ann Handley, MarketingProfstwitter: @marketingprofsemail: ann@marketingprofs.com www.green-leads.com+1.978.633.3233

97. Inbound Techniques

98. Outbound Techniques

99. Networking

100. Move the Good ProspectsThrough the Funnel

101. It’s a Buying Cycle, not a Sales Cycle*

102. Nurture & Educate

103. Resurrect & Recycle

104. Don’t Wait – Outbound Them*Sharon Drew Morgan Expert:Craig Rosenberg, The Funnelholictwitter: @funnelholicemail: crosenberg@tippit.com www.green-leads.com+1.978.633.3233

106. It’s verified – email / phone verified and backed by 100% hard bounce replacement

107. It’s crowd-sourced – user generated contacts, deep reach into mid-management decision makers

108. It’s integrated – powerful, web-based search, connected to Salesforce.com, 50c / record, bulk pricing andsubscription options.sales@netprospex.com1-888-826-4877@netprospex*Sharon Drew Morgan Free Trial Account The fastest growing and most accurate resource for business contact information. It’s verified! Expert:Mark Feldman, NetProspextwitter: @markjfeldmanemail: mfeldman@netprospex.com www.green-leads.com+1.978.633.3233

109. Got Demand Gen? Mike Damphousse, Green Leadstwitter: @damphouxemail: mike@green-leads.comwww.green-leads.com/b2b-blog/