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1




Beyond frustration:
3 levels of happy design
Dana Chisnell
UPA Boston, June 2010

@danachis
2




Creating a remarkable
experience

versus a satisfactory one

can seem unattainable
3




Companies
are creating
remarkable,
happy,
even
lovable
experiences
every day
4




What not to do.
5
6
7




Desperate?
Mean?
Abusive?
Thoughtless?
Inconsiderate?
8




3 levels of experience design




Mindfulness   Flow     Meaning
9




1. Mindfulness
11




TripIt.com
12




TripIt.com
13




Mint.com
14




Mint.com
15




Mint.com
16




Virgin America
17
18




1. Mindfulness

 Pleasing awareness
 Infatuation
 Puppy love
 “Oh, nice!”
19




2. Flow
21




Pandora.com
22




Pandora.com
23




Pandora.com
24




Netflix.com
25




Netflix.com
26




phone form factor
        http://dvice.com/archives/2009/02/htc-magic-bring.php
27




phone form factor
        http://blogs.techrepublic.com.com/hiner/?m=200809
28




phone form factor
        http://blogs.techrepublic.com.com/hiner/?m=200809
29




2. Flow

 Understanding
 Contentment
 Time stops - immersion
 Key strengths emphasized
 Trust
30




3. Meaning
32
33




Zipcar.com
34




Zipcar.com
35




LinkedIn
36




Twitter
37




wikis...




      http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
38




forums...




       http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
39




Kiva.org
40




Kiva.org
41




Kiva.org
42




3. Meaning

 Reflectiveness
 Commitment
 Belonging
 Contributing
 Making a difference
43




Creating a remarkable
experience

versus a satisfactory one

is possible
44




Mindfulness
Flow
Meaning
45




How much happiness can you
design in?
46


Where to learn more about the
psychology of happiness

 TED Talks: The psychology of happiness - Martin Seligman

 TED Talks: Play is more than fun - Stuart Brown

 TED Talks : Happy design - Stefan Sagmeister

 Flow: The Psychology of Optimal Experience, by Mihaly
 Csikszentmihalyi
 Emotional Design: Why We Love (or Hate) Everyday Things, by
 Donald Norman

 Happiness: A History, by Darrin M. McMahon
47




Where to learn more


    Dana’s blog: http://
    usabilitytestinghowto.blogspot.com/

    Download templates, examples, and
    links to other resources from
    www.wiley.com/go/usabilitytesting
48



Dana
Chisnell
dana@usabilityworks.net

www.usabilityworks.net
415.519.1148

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Beyond frustration: 3 levels of happy design