Pleasure, Flow, and Meaning in Design
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Revised and updated talk just for Boston Refresh on August 24, 2011.
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Pleasure, Flow, and Meaning in Design
- 1. 1 Beyond frustration: Pleasure, Flow, & Dana Chisnell Refresh Boston - Meaning August 2011 in design @danachis #happy
- 2. 2
- 4. 4 What not to do.
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- 7. 7
- 8. 8
- 9. 9
- 10. 10 EN OK C E BR IEN XPER E
- 11. 11 Usability isn’t just about eliminating frustration anymore.
- 12. 12 If you want users to love your designs, fall in love with your users.
- 13. 13 Science of play Lovable Persuasion Behavioral economics Affective engineering Emotional intelligence Hedonics Positive psychology HCI Cognitive psych Behavioral psych Usable Human factors Ergonomics Linguistics
- 14. 14 3 levels of happy experience design Pleasure Flow Meaning
- 15. 15 1. Pleasure • Consideration • Anticipation of needs
- 16. 16
- 18. 18 Anniversary of the Eiffel Tour
- 21. 21
- 22. 22 TripIt.com
- 25. 25 Virgin America in-flight entertainment system Bloomberg Businessweek
- 26. 26 Virgin America in-flight entertainment system www.flickr.com/disrupsean
- 27. 27 1. Evidence of Pleasure ✤ Smiling ✤ Exclamations, “Nice!” or “Got it!” ✤ Behaving with infatuation
- 28. 28 Cautions of Pleasure Habituation Distraction Disruption
- 29. 29 2. Flow • Challenge to skill • Plays on mastery and control
- 30. 30 Quora
- 31. 31 Activity of people or questions you follow
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- 34. 34
- 35. 35 Ommwriter
- 36. 36 phone form factor http://dvice.com/archives/2009/02/htc-magic-bring.php
- 37. 37 phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
- 38. 38 phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
- 39. 39 Things Instapaper TripIt Dropbox Banking gs
- 40. 40 2. Evidence of Flow ✤ Gratification ✤ Feeling productive ✤ Focused concentration ✤ Energized ✤ Stop talking ✤ Empowerment ✤ Key strengths tapped
- 41. 41 Cautions of Flow Could translate as either engagement or frustration User control is key
- 42. 42 3. Meaning • Connectedness • Making a difference • Belonging • Virtuousness
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- 44. 44 Zipcar.com
- 45. 45 Zipcar.com
- 46. 46 LinkedIn
- 47. 47 Twitter
- 48. 48 wikis... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
- 49. 49 forums... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
- 52. 52 Kiva.org
- 53. 53 Kiva.org
- 54. 54 Kiva.org
- 55. 55
- 56. 56 Feedback among contacts
- 57. 57 Tips among photographers
- 58. 58 3. Evidence of Meaning ✤ Feeling of groundedness and morality ✤ Feelings of compassion and empathy ✤ Expansiveness, openness ✤ Devoted, engaged ✤ Long lasting glow
- 59. 59 Cautions of Meaning Must be authentic, genuine
- 60. 60 Go. Do good things.
- 61. 61 Creating a remarkable experience versus a satisfactory one is possible
- 62. 62 How much happiness can you design in?
- 64. 64 Where to learn more about the psychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon
- 65. 65 Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting