Marketing Library Services at a Distance
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Marketing Library Services at a Distance
- 1. Marketing Library Services at a Distance Dana Longley Empire State College
- 3. 1. Awareness ! 2. Sense of control 4. Fun and whimsy! Buy-in via: Cross-promotion UX @ Point of Need 3. Time is precious
- 5. How do we make our online library services stand out?
- 6. Fave Example: ASU Library Minute
- 7. New Paint on Old Classics
- 9. Virtual Tour
- 10. In the (online) classroom
Notes de l'éditeur
- Images from NatalieDee.com Comics from: XKCD.com
- I talked to Anali Perry, who is in these videos and she told me they have a team that works on these. The actual recording takes anywhere from 30-60 minutes, she improvises a good amount and they try hard to inject humor into it, so multiple takes. They use a student intern for some of the video editing.
- Photo by Mr.KIO via Flickr Creative Commons: http://www.flickr.com/photos/igievil/4401962584/
- Informal screencasts + YouTube = no or low cost in time and money. I use Captivate.
- These are low barrier to our users and low barrier to us (no programming, little time needed to set up).