This presentation was given to pre-teens/middle school children at a summer fashion camp in 2011.

1. Fashion Blogging 101 Presented by: Dana Holler CvilleFashion.com June 28, 2011

3. Blog as a way to advance your business

5. What I Wore

7. Interesting subject matter (for example, styling a new trend several ways)

8. Features that captivate the reader and encourage two-way communication:

9. Polls & surveys

10. Engaging discussion topics

11. Responding to readers’ comments to encourage further discussion

12. Engaging in social media (Facebook, Twitter)

13. Challenges (for example, wearing same scarf, different ways, for one week)

15. Blogging too frequently (several times a day) or not often enough (once every two weeks or less)

16. Being negative (overly critical of others’ wardrobes, etc.)

18. No fashion education, but obsessed with fashion magazines

19. A little journalism in college

21. Started in September 2010

22. Content includes:

23. Sales and fashion-related events in town

24. Outfit ideas using items from various local stores

25. Some coverage of beauty ideas and trends

26. Occasional contests

27. Personal fashion (outfit photos, etc.)

28. Main goal of Cville Fashion: to promote local fashion – boutiques, designers, and events

30. Google AdSense

31. You are paid when a visitor clicks on the ad

32. Affiliate marketing

33. You are paid when a visitor clicks on the ad AND purchases something from that site

34. Several sites offer this, for example, Commission Junction)

35. Commissions may come less often than ad clicks, but are worth significantly more when they do occur

36. Writing gigs

37. Local magazines

39. the reality of blogging for $$$ Answer: $5.83 Reality: Most bloggers use their blog as a supplemental (not primary) source of income.

41. Currently write one fashion column/month for Charlottesville Woman’s blog

42. Currently write for the quarterly (printed) version of Charlottesville Woman

44. Coming up with new content, getting inspired (writer’s block)

46. A presence in our local network of bloggers

47. Helping the community by promoting local businesses

48. A creative outlet

49. Perks

50. Invites to special events in town

52. Find something unique to write about – a style, a story, a challenge, your designs

53. Start blogging for free – set up a blog at tumblr.com

54. Read fashion magazines – keep tear-outs to make your own inspiration boards (I recommend InStyle, Harper’s Bazaar)

55. Read “deep” material too – books, and magazines like Vanity Fair – to stimulate your reading comprehension, vocabulary, and writing skills

56. Read fashion blogs frequently

57. Learn and practice photography (basic skills, at the least)