Transcript of a Briefings Direct podcast from HP Discover 2011 on how Sprint reduced application sprawl using tools from HP's suite.

1. Case Study: Sprint Simplifies IT Environment with Speedy
Implementation of Toolsets from HP
Transcript of a Briefings Direct podcast from HP Discover 2011 on how Sprint reduced
application sprawl using tools from HP's suite.
Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Sponsor: HP
Dana Gardner: Hello, and welcome to a special BriefingsDirect podcast series coming to you
from the HP Discover 2011 conference in Las Vegas. We're here on the Discover show floor this
week, the week of June 6, to explore some major enterprise IT solution
trends and innovations making news across HP’s ecosystem of customers,
partners, and developers.
I'm Dana Gardner, Principal Analyst at Interarbor Solutions, and I'll be your
host throughout this series of HP-sponsored Discover live discussions.
[Disclosure: HP is a sponsor of BriefingsDirect podcasts.]
Our use case study today focuses on Sprint. We're going to learn about how Sprint is doing
applications, doing IT in a better way. It's going on a long journey to simply and automate,
reduce redundancy, and develop more agility as a business solutions provider for their customers,
and also their own employees.
So we have two executives from the IT organization at Sprint. Let me introduce them now. Joyce
Rainey, Program Manager of Enterprise Services at Sprint. Welcome.
Joyce Rainey: Hello.
Gardner: We're also here with John Felton, Director of Applications Development and
Operations at Sprint.
John Felton: How are you?
Gardner: I'm great. Tell me little bit about the beginning of your journey. It seems that you've
come a long way, and we'll get into that, but what was the state of affairs that led you to
recognize that things needed to change?
Felton: The problem that we had originally had, as any large organization has, were many
applications, many of them custom built, many of them purchased applications that now are so
customized that the vendor doesn’t even know what to do with it anymore.
We grew those over a long period of time. We were trying, as a way to stabilize, to get it into a
centralized, single point of truth and quit the duplication or the redundancy that we built into all
these applications.

2. The goal, as we set forth about a year-and-a-half ago, was to implement the
ecosystem that HP provided, the five toolsets that followed our ITIL processes
that we wanted to do. The key was that they were integrated to share information,
and we'd be able to take down these customized applications and then have one
ecosystem to manage our environment with. That's what we've done over the last
14 months.
Gardner: Joyce, what was the goal you had in mind when you started this
process?
Making it easier
Rainey: Simplification. We had too many of the same. We had to make it easier for our internal
support teams. We had to made it easier for our customers. We had to lessen the impacts on
maintenance and cost. Simplification was the key of the entire journey.
Gardner: When you looked at the issue of redundancy, was this about data, applications,
network nodes, all the above, or were there certain aspects that you went to first, the low-lying
fruit, to reduce that redundancy?
Felton: I'd say it would be all. We had to concentrate on not only making sure that the
applications base wasn't duplicated, but also the data. The data is where we ended up having
issues. One person's copy may not be as accurate as another person's copy, and then what we
ended up spending an enormous amount of time saying whose was right.
What we did was provide one single point of truth, one copy of the truth. Instead
of everybody being hidden from the data, we allowed everybody to see it all.
They may not be able to manipulate it and they may not be able to change it,
but everybody could have visibility to the same amount of information. We
were hoping they would stop trying to have their own version of it.
Our biggest culture problem was that everybody wanted to put their arms around their
little piece, their little view. At the end of the day, having one view that is customized, where you
can see what you want to see, but still keeping the content within a single system, really helped
us.
Gardner: Just to be clear for our listeners, when you say, data, are you talking about the data
about the IT systems themselves or the data that is within and it's being supportive of the
applications, or perhaps both?
Felton: It's all that. It's the data that supports the application. It's the servers that host the
applications. It's the third-party applications that deliver the web experience, the database
experience, the back-end experience. It's the ability for us to associate fixed agents to that

3. particular information, so that when I am calling out the fixed agent for an alarm, I'm getting the
right person online first, versus having a variety of individuals coming on over time.
Gardner: So, you have some goals about eliminating redundancy in your tools and in your data.
You needed to create the single source of truth and you needed to integrate other IT support
capabilities in order to get to this automated ability.
What were some of the cultural or organizational issues that you hit? We can talk about
technology, but you also have to look at people. They are part of this process. Joyce, how did you
look at that and how did you solve that?
Rainey: We continued to work on it. Adoption is a big key in any transformation project. One of
the things that we had to definitely look at was making sure that facts can prove to people that
their business requirements were either valid or invalid. That way we stop the argument of what
do I want, versus what do I need?
A lot of education
We really had a lot of communication, a lot of education along the way. We continue to educate
people about why we do this and why we're doing it this way. We engage them in the process by
making them part of the decision-making, versus just allowing the tools to
dictate whether you can do it.
With the tools, you can do whatever you want. However, you want to customize
the product, but should we and for what purpose? So, we had to introduce a lot
of education along the way to make sure folks understood why we were going
down this path.
Gardner: You've done this fairly quickly, a year and a half. It could be long for some people's
horizon, but to me that's a very fast transition of this nature. What is it that was the tipping point
that got people to say, "Okay, I'll give up a little bit of my turf, because I'm going to get
something else in return?" What was it that they got in return that made this work?
Felton: First of all, we implemented in 12 months. It was 14 months to get the future
enhancements of the data quality and all the things we're working on right now. But as to the
tipping point, I think the economy had a lot to do with it, the environment that was going on at
the time.
You had a reduction in staff. You had downsizing of companies. It made it harder for individuals,
to Joyce's point, to protect an application that really had no business value. It might have a lot of
value to them, and in their little piece of the world it probably was very valuable, but how did it
drive the overall organization?
Dan Hesse did a great job in coming in and putting us on a path of making sure that we're fiscally
responsible. How are we improving our customer expectations and how are we moving in this

4. direction continuously, so that our customers come to us because we're best provider there could
be? And our systems on the back end needed to go that way.
So, to Joyce's point, when you brought them in, you asked "Does this help that goal?" A lot of
times, no. And, they were willing to give a little bit up. We said, "You're going to have to give a
little bit up because this is not a copy/paste exercise. This is an out-of-the-box solution. We want
to keep it that way as much as possible, and we'll make modifications, when we need to to
support the business." And, we've done that.
Gardner: So this wasn't nice to have. This really had to happen.
Rainey: Absolutely. The economy in any kind of transformational program is a key factor for
investing in these kind of products. You're going to make sure that if you're introducing
something it's because you're going to add value. You're going to grow. You're going to mature.
For us at Sprint, we want to make sure that we can stop some of the maintenance, the redundant
maintenance, when we need to concentrate our resources in the right area.
Having new integrated solutions, bringing our development teams together, we can work under
one umbrella. We can deliver more collateral investments across the organization. We can train
everyone on many different things, so they are not just siloed like we had before. We were able
to retire many products with the introduction of these systems.
Gardner: People are quite familiar with Sprint, but I saw some of the numbers are very
impressive. Help us understand the size and scope of applications, customers, and retail outlets.
12,000 servers
Felton: There are thousands of outlets, retail stores. We have our third-party customers as well,
like Best Buy and RadioShack. We have about 12,000 servers, about five petabytes of storage.
We serve about 39,000 customers internally at Sprint.
We host all that information to make sure that we process about a million change records a
month. That information that we're capturing are configuration items (CIs). The actual content
that goes in the system was, at one point, in the 24 million range. We dialed that back a little bit,
because we were collecting a little too much information.
We have about 1,300 applications that were internally built. Many of those are hosted on other
external vendor products that we've customized and put into Sprint. And, we have about 64,000
desktops. So, there is a lot going on in this environment. It's moving constantly and that goes
back to a lot of the reasons why, if we didn’t put this in quickly, they'd pass us by.
Gardner: So, for that single version of truth for what's going on in your IT organization with
this very significant massive scale, how did you start that journey? What came in handy to start
that and where have you taken it?

5. Rainey: It's important to recognize that data is data, but you really derive information to drive
decision making. For us, the ability for executives to know how many assets they really have out
there, for them to concentrate their initiatives for the future based on that information, became
the reason we needed our data quality to really be good.
So, every time that somebody asked John why he went after this product suite, it was because of
the integration. We wanted to make sure that the products can share the same information across
them all. That way, we can hold truth through that single source of information.
Gardner: What were the products you used and how did that "whole greater than the sum of the
parts" come about?
Felton: We started with asset management. Asset management was really the key for us to
understand assets and software, and how much cost was involved. Then we associated that to
Universal Configuration Management Database (UCMDB). How do we discover things in our
environment? How many servers are there, how many desktops are there, where they at, how do
I associate them?
Then we looked at Business Service Management (BSM), which was the monitoring side. How
do I monitor these critical apps and alarm them correctly? How do I look up the information and
get the right fix agents out there and target it, versus calling out the soccer team, as I always say?
Then, we followed that up with Release Control, which is a way for our change team to manage
and see that information, as it goes through.
The final component, which was the most important, the last one we rolled out, was Service
Manager (SM), which is the front door for everybody. We focus everybody on that front door,
and then they can spin off of that front door by going into the other individual or underlying
processes to actually do the work that they focus on.
Early adopter
Gardner: And the latest version of BSM from HP came out right about the time you were
starting this. So, you were, in a sense, an early adopter, aggressive. You weren't tentative in using
this suite of products from HP?
Felton: We'll even go so far as to say that we were the only one. For just BSM in itself, I'm very
proud of our team. We had [another ALM product] in 2009. We went to Business Availability
Center (BAC) January 2010. HP said they had this new thing called BSM9-something. Would we
take it? We said sure, and we implemented it in March of that year. We took three upgrades in
less than five months.
I give a lot of credit to that team. They did it on their own. There were three of them. No
professional services help and no support whatsoever. They did it on their own, and I think that’s
pretty interesting how they did that. We also did the same thing with UCMDB. We are on the 8x

6. platform, about halfway deployed, and HP said they'd like us to go to 9x, and so we turned the
corner and we said sure.
We did those things because of the web experience. Very few people on my team would tell you
that they were satisfied with the old web experience. I know some people were, and that’s great.
But, in our environment, as big as it is and as many access points as we had, we had to make sure
that was rock-solid.
And, 9x for all those versions, seemed to be the best web experience we could have, and it was
very similar, if I'm looking at BSM. Drop-downs and the menus, of course, are all different, but
the flow and the layout is exactly the same as SM, and SM is exactly the same as CMS.
We got a nice transition between the applications that made everything smooth for the customer,
and the ability for them to consume it better. I'll go so far as to say that a lot of my executive
team actually log into BSM now. That would have never happened in the past. They actually go
look up events that happen to our applications and see what's going on, and that’s all because we
felt like that platform had the best GUI experience.
Gardner: So, it's a system of record for other systems of record that presents a singular view
that a business executive can get to, and enjoy and not be faced with too much technology, but
get the right information at the right time.
Rainey: Absolutely. And, if you get your CEOs and your VPs and your directors consuming and
leveraging the products, you get the doers, you get the application managers, you get the fix
agents, you get the helpdesk team, because they start believing that the data is good enough for
decision making at that level of executive support.
Gardner: Okay. When you have good data, when you know what it is that your IT organization
is comprised of, consists of, and when you can start to eliminate redundancy, be more agile, what
do you get? What are some of the metrics of success that you’ve seen?
Felton: We wanted reduction in our [problem resolution time] by 20 percent. Does that really
mean you get a reduction? No, it means you get out there, you fix it faster, and the end-user
doesn’t see it. By me focusing on that and getting individuals to go out there, and maybe more
proactively understanding what's going on, we can get changes and fixes in before there was a
real issue. We’re driving towards that. Do we have that exact number? Maybe not, but that’s the
goal and that’s what we continue to drive for.
Removing cost

7. Additionally the costs are huge, having 35 redundant systems. We removed a lot of maintenance
dollars from Sprint, a lot of overhead. A lot of project costs sometimes are not necessarily
tangible, because everybody is working on multiple projects all at one time.
But, if I've got to update five systems, it's a lot different if I update one, and make it simpler on
my team. My team comprised about 11 folks, and they were managing all those apps before.
Now, they're managing five. It’s a lot simpler for them. It's a lot easier for them. We’re making
better decisions, and we make better changes.
We’re hoping that by having it that way, all of the infrastructure stability goes up, because we’re
focused. To Joyce’s point, the executive team pays attention, managers pay attention, everybody
sees the value that if I just watch what this thing is doing, it might tell me before there is a
customer call. That is always our goal. I don’t want a customer calling my CIO. I want the
customer to call my CIO and for him to reply, "Yes, we know, and we’re going to fix that as fast
as we can."
Gardner: Maybe it's a bit too soon, but do you have any figures as to what your operational
budget has done? What the impact has been?
Rainey: We implemented six months ago, so we’re still going through some of our maturity
process. We do know for a fact that the operational cost of those 35 applications removed from
the environment was able to be diverted to some other areas of investments, so we can go ahead
and repurpose that money into other spaces that we need to start investing in.
Gardner: How about the whole helpdesk function? How has that been impacted?
Felton: Six years ago that helpdesk had 400 people. As of today it has 44. The reason it does is
that we bypass making calls. I don’t want you to call a fix agent to type a ticket to get you
engaged. We came up with a process called "Click It." Click It is a way for you to do online self-
service.
If I'm having an Exchange problem, an Outlook problem, or an issue with some application, I
can go in and open a ticket, instead of it being transferred to the helpdesk, who then transfers it
to the fix agent. We go directly to the fix agent.
We’re getting you closely engaged, hoping that we can get your fix time faster. We can actually
get them talking to you quicker. By having this new GUI interface it streamlined it through a lot
of wizards that we can implement. Instead of me having seven forms that are all about access,
maybe now I have one. Now, there is a dropdown menu that tells me what application I want it
for. That continuous improvement is what we’re after, and I think we’ve now got the tools in
place to go make that easy for us.
Gardner: And here at Discover, there have been some awards HP has delivered, and you got
one. Tell me a little bit about that, Joyce?

8. Rainey: I am very proud, very proud of Sprint. I'm very proud of the team. I'm very proud of the
executive support that we received throughout this journey. The HP Excellence Award was a very
big milestone for everyone to remind us that it was well worth it, the time that was spent, the
energy that was spent. I'm very glad that HP and our customers have been able to recognize that.
Felton: I'm also very proud of the team, as well, and we also won the CIO 100 Award. So, we’ve
been able to take the same platform and the same kind of journey and show a much larger
audience that it really was worth it. I think that’s pretty cool.
Gardner: So, you have a little bit of 20/20 hindsight. If I were another organization, a CIO, and
I was listening to this podcast, what would you tell me in terms of learning or doing something
differently? What's the view from where you are upfront?
Importance of speed
Felton: I think speed. I wouldn’t do it slower. I think 12 months, even though it was very
ambitious, helped us, because you didn’t take the focus off of it. You got it in and nobody tried to
replace it.
What I might do differently is spread it out a little more, do smaller increments of
implementation, versus all at one time. Don’t do the Big Bang Theory. Put in BSM, but always
know that it's going to integrate with SM, and SM is going to integrate with CMS, and CMS is
going to integrate with AM.
Then, build that plan, so that you integrate them. You get your customers involved in that
particular application, and then when you go at the very end and put SM in, this the front door.
They’re already familiar with what you’ve already done. That is something we probably didn’t
do as well as we could have. It was more of a Big Bang approach. You put it in and you go.
But, at the end of the day, don’t be afraid to re-look at the processes. Don’t necessarily assume
that you’re going to copy what you did today. Don’t assume that that is the best way to do it.
Always ask the question, what business value does it address for your corporation? If you do that
over, and over, and over, individuals will quit asking, because if you ask, these platforms are
very flexible.
You can do anything. But when you get them so customized that the vendor can't even help you,
then every upgrade is painful, every movement that you make is painful. What we’ve done has
given us the flexibility to clean up a lot of stuff that was left over from years ago, an approach
that may have not been the best solution, and given us an avenue to now extend and subtract
without putting a huge investment in place.
Gardner: I have to imagine, too, that this has given you a little bit better perception in terms of
IT’s role and value. Have you gone from zero to hero, or is that overstating it?

9. Rainey: I think it's a little overstating. We need to realize that it's all about incremental
improvements. I know that on day one, not everybody was as excited as we were by
implementing the product, but along the way we’ve proven that the data quality is better,
decision making is better supported. Hopefully we’re starting to create a bigger and more
attractive user community that trust that this system is going to do the right things for us.
Felton: One other thing is that we had a really good idea of, "This is our business. Run it that
way. You are a part of Sprint." We try to say, "We’re going to make investments that also benefit
us, but don’t do them just to do them, because in this space as you look out on that floor and see
all the techno wizards that are out there, shiny objects are pretty cool, but there are a lot of shiny
objects."
We wanted to make sure that the shiny object we produced is something that was long lasting
and gave value back to the company for a long period of time, not just a quick introduction.
Gardner: Well, great. We’ve been hearing about how Sprint has undergone a significant journey
in improving their IT operations, their efficiency, getting a grip on their assets, even shifting the
culture to improve not only the business’ bottom line, but really the value of IT generally
throughout the organization.
I’d like to thank our guests. We’ve been joined by Joyce Rainey, Program Manager of Enterprise
Services at Sprint. Thank you.
Rainey: Thank you very much for having us.
Gardner: And also John Felton, Director of Applications Development and Operations at Sprint.
Felton: Thank you again. I really appreciate the time.
Gardner: And thanks to our audience for joining this special BriefingsDirect podcast coming to
you from the HP Discover 2011 Conference in Las Vegas. I'm Dana Gardner, Principal Analyst at
Interarbor Solutions, your host for this series of User Experience Discussions. Thanks again for
listening and come back next time.
Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Sponsor: HP
Transcript of a Briefings Direct podcast from HP Discover 2011 on how Sprint reduced
application sprawl using tools from HP's suite. Copyright Interarbor Solutions, LLC, 2005-2011.
All rights reserved.
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