Online Visibility Worksheet for optimizing social media profiles and tracking profile information for a few of hundreds of profiles, including local business listings. Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility at University of Phoenix.

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Online Visibility Worksheet
Date Organization Name
Register at KnowEm.com - http://yseo.us/knowem
Social Profile Information
Use the follow ing worksheet to prepare and optimize your socialprofile information. Optional: Items below double line are for Google profile.
FIELD TIP DESCRIPTION / NOTES
FIRST & LAST NAME
Most sites require both. Will you use your
personal name or company name?
PROFILE / USERNAME
6-15 characters - Identify preferred
username & an alternate username.
PASSWORD
6-10 characters - secure, preferably with
2 #s, suggest at least 1 capital letter.
BIO
<=160 characters - Bio text affects how
profile gets listed in search engines. Use
keyw ord-richdescriptionsto summarize
your strengths, career, interests.
URL Link to your site, blog or LinkedIn profile.
WEBSITE NAME
Some sites w illaskfor a name that w ill
show as linked anchor text. Will you use
your company name? Don't enter URL.
AVATAR(jpg image, size = pixels)
File name for large version - 300x300
File name for small version - 80x80
BIRTHDAY & GENDER
Many netw orks askfor birthday &
gender. Will profile be male or female?
ADDRESS
Some sites w illaskfor a mailing address.
If so, do not display it publicly.
VANITY URL
Customize your profile URL on LinkedIn,
Facebook & w here possible
WHERE I GREW UP
WHERE I LIVE NOW
PLACES I’VE LIVED
WHAT I DO
Examples: Marriage & Family Therapist,
Counselor, Psychologist
CURRENT COMPANY
COMPANIES I’VE WORKED FOR
CURRENT SCHOOL
SCHOOLS I’VE ATTENDED

2. Online Visibility Worksheet
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Social Profiles & Directories Checklist
SITE URL NOTES USER / LOGIN PASSWORD
Gmail mail.google.com 1 account f or all Google serv ices
Yahoo mail.yahoo.com 1 account f or Yahoo! serv ices
Google Profile www.google.com/profiles Google Prof ile
LinkedIn www.linkedin.com Business networking
Naymz www.naymz.com Business networking
Tw itter tw itter.com Community networking
Facebook www.facebook.com Social networking
Flickr (photos) flickr.com Photos - Yahoo!’s network
Picasa picasa.google.com Photos – Google’s network
YouTube www.youtube.com Google’s v ideo network
Vimeo vimeo.com Other popular v ideo network
StumbleUpon www.stumbleupon.com Bookmarking, social v oting
Delicious delicious.com Bookmarking
Google Places www.google.com/local/add/businessCenter Google’s local directory
Yahoo! Local http://local.yahoo.com Yahoo!’s local directory
Bing Local ssl.bing.com/listings/ListingCenter.aspx Bing’s local directory
Best of the Web local.botw .org BOTW local directory
Yelp www.yelp.com Local directory & rev iews
Citysearch citysearch.com Local directory & rev iews
GetListed.org getlisted.org Local submission serv ice
Therapist Locator www.therapistlocator.net Niche directory
Meetup www.meetup.com Meet-up groups & ev ents
Eventbrite www.eventbrite.com Ev ent collaboration
SlideShare www.slideshare.net Share PowerPoint slides
Posterous posterous.com Blogging & posting to social sites
Tumblr www.tumblr.com Blogging & posting to social sites
MyBlogLog www.mybloglog.com Aggregator, broadcasting
Gravatar gravatar.com Identity f or blog commenting
DISQUS disqus.com Identity f or blog commenting
OpenID http://openid.net Common login across platf orms
Feedburner feedburner.google.com RSS f or website
Google Alerts www.google.com/alerts Monitoring name, key words
Google Reader reader.google.com Feed reader
Other