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Rabo Mobiel accelerates new form of bank media and customer interactivity

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Dan Armstrong
Dan Armstrong

Brief presentation on innovations and banking applications Rabobank and Rabo Mobiel have been working on in 2007-09

Économie & financeBusiness
1  sur  11
Rabo Mobiel B.V. Rabobank Nederland Cross Media Café Mobiele Media Dan Armstrong (10 februari 2009) De Bank in je Broekzak Rabo Mobiel as accelerator for a new form of bank media and customer interactivity.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Some MVNO models
What is Rabo Mobiel? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rabobank GSM MVNO - Telecommunications Services (voice, SMS, VAS, Prepaid/Postpaid, MKB) - Mobile Internet Access (GPRS, UMTS, HSDPA), Portals and Self-Care ,[object Object],[object Object],[object Object],Mobile Incubator - Product/Business Development for Mobile Financial Services and Products - Launch of Remote/Contactless Payments, Partnerships, Applications Mobile Kenniscentrum - Encryption, Mobile Business Rules - Mobile Low-Value Payments - Standards, Retail/Consumer Acceptance, Security, Sustainability
“ Issuer-centric” world  “customer-centric” world? Customer needs to go to the bank, request PIN pass, credit cards, changes… Travel to NS for an OV-chipkaart, apply for personalised OV-chipkaart… Pick up loyalty cards at supermarkets and retail locations Different cards, chips for different services… Office Entrance Rabo Mobiel wants to move customers themselves to the centre of the card ecosystem. A connected device, card/ID with a screen and keyboard can help do that… Rabo Schoolbank Public Transport Debit Card Sport Pass Loyalty Credit Cards Member- ship
Rabobank banking and payment innovation 1980 1990 2000 2010 1981 – First ATM in NL 1986 – Pin Retail PoS 1989 – Telebanking 1994 – 1st web portal www.tref.nl 1995 – “Rabofoon” IVR Banking 1996 – Internetbankieren launched 1999 – 1st bank WAP site launched (mmm.rabobank.nl) 2003 – Mobielbankieren on i-Mode 2004 – Mobielbankieren launched on Vodafone Live!, Orangeworld, T-zones 2004 – MiniTix Online Launched 2007 – MiniTix SMS 2006 – Open Mobile Internet (OMI) programme launched 2006 – Rabo Mobile launched (world’s first bank MVNO) 2007 – Rabobank / Rabo Mobiel NFC Trials Kick-Off 2008 – Mobielbankieren up to €50k (RR) 2009 – NFC Payments Roll-Out 2008 – SMS Betalen Launched 2005 – Rabo tv 2007 – Rabo Schoolbank NFC Cashless Schools 2006 2007 2008 Postpaid Launch Launch of Segment Packages NFC Trials: Coca-Cola, FEBO Prepaid Launch C1000 NFC Trial 30 Banks Online Diergarde Blijdorp NFC Ticketing Retail Launch Postpaid Retail Launch Orange -> KPN 180k + customers 100k + customers 120 Banks Online SMS Betalen Launch AH To-Go Trial MyOrder Terrace Betalen MIB 6.0 (OMI) MIB 4.1 (RR) Senioren Youth MKB/ZZP Rabo Mobiel B.V.
A few trials and products 2007-2009 1 2 3 4 5 6 7 8 9 10 12 11 13
Mobile as a remote control for your financial life ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rabo Mobiel portal Mobielbankieren SMS SMS WAP WAP WAP IVR WAP WEB SMS IVR Saldo Checker (Jan 09)
Mobile as payment device: SMS Betalen ,[object Object],[object Object],[object Object],[object Object]
SMS Betalen iPhone application
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Rabo Mobiel accelerates new form of bank media and customer interactivity

  • 1. Rabo Mobiel B.V. Rabobank Nederland Cross Media Café Mobiele Media Dan Armstrong (10 februari 2009) De Bank in je Broekzak Rabo Mobiel as accelerator for a new form of bank media and customer interactivity.
  • 2.
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  • 5. “ Issuer-centric” world  “customer-centric” world? Customer needs to go to the bank, request PIN pass, credit cards, changes… Travel to NS for an OV-chipkaart, apply for personalised OV-chipkaart… Pick up loyalty cards at supermarkets and retail locations Different cards, chips for different services… Office Entrance Rabo Mobiel wants to move customers themselves to the centre of the card ecosystem. A connected device, card/ID with a screen and keyboard can help do that… Rabo Schoolbank Public Transport Debit Card Sport Pass Loyalty Credit Cards Member- ship
  • 6. Rabobank banking and payment innovation 1980 1990 2000 2010 1981 – First ATM in NL 1986 – Pin Retail PoS 1989 – Telebanking 1994 – 1st web portal www.tref.nl 1995 – “Rabofoon” IVR Banking 1996 – Internetbankieren launched 1999 – 1st bank WAP site launched (mmm.rabobank.nl) 2003 – Mobielbankieren on i-Mode 2004 – Mobielbankieren launched on Vodafone Live!, Orangeworld, T-zones 2004 – MiniTix Online Launched 2007 – MiniTix SMS 2006 – Open Mobile Internet (OMI) programme launched 2006 – Rabo Mobile launched (world’s first bank MVNO) 2007 – Rabobank / Rabo Mobiel NFC Trials Kick-Off 2008 – Mobielbankieren up to €50k (RR) 2009 – NFC Payments Roll-Out 2008 – SMS Betalen Launched 2005 – Rabo tv 2007 – Rabo Schoolbank NFC Cashless Schools 2006 2007 2008 Postpaid Launch Launch of Segment Packages NFC Trials: Coca-Cola, FEBO Prepaid Launch C1000 NFC Trial 30 Banks Online Diergarde Blijdorp NFC Ticketing Retail Launch Postpaid Retail Launch Orange -> KPN 180k + customers 100k + customers 120 Banks Online SMS Betalen Launch AH To-Go Trial MyOrder Terrace Betalen MIB 6.0 (OMI) MIB 4.1 (RR) Senioren Youth MKB/ZZP Rabo Mobiel B.V.
  • 7. A few trials and products 2007-2009 1 2 3 4 5 6 7 8 9 10 12 11 13
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  • 10. SMS Betalen iPhone application
  • 11.

Notes de l'éditeur

  1. 07/06/09