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Short panel introduction to Ethical Corporation\'s session on Stakeholder Engagement, 2011

1 of 11
Responsible Business Summit 2011 The 2011 Business Case for Continuous Stakeholder Engagement Dan Bena Senior Director Sustainable Development
[object Object],… and so do companies!
[object Object],[object Object],… and relationships are all about trust
Corporate reputation is now based on trust and transparency as much as quality ,[object Object]
It’s a stakeholder, not a shareholder, world— and stakeholders are crucial to business success ,[object Object],[object Object]
[object Object],[object Object],High Power Low Interest High Power High Interest Low Power High Interest Low Power Low Interest Critical lesson : It’s great to try to engage many diverse stakeholders—BUT—it’s also okay NOT to engage with everyone!! Power Interest
Stakeholder : the general populace Companies “held completely responsible for,” average of 32 countries
Stakeholder : PepsiCo’s Consumers ,[object Object],Minimizes use of preservatives & artificial ingredients in its products 65% 69% 70% 77% 75% Uses environmentally friendly packaging 65% 70% 75% 75% 73% Minimizes air and water pollution 63% 67% 71% 70% 74% Supports schools & community groups and charitable organizations 63% 64% 69% 65% 69% Works with local government/community organizations to reduce waste and litter 61% 64% 67% 66% 71% Supports farmers & suppliers and acts in their best interest 60% 64% 64% 65% 73%
Stakeholder : Key Customers
Stakeholder : the Investment Community ,[object Object],[object Object]
Ideally, stakeholder dialog is about communicating, inspiring, engaging, and turning your audiences into advocates … and you must understand what is important to your stakeholders and why…

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Stakeholder

  • 1. Responsible Business Summit 2011 The 2011 Business Case for Continuous Stakeholder Engagement Dan Bena Senior Director Sustainable Development
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Stakeholder : the general populace Companies “held completely responsible for,” average of 32 countries
  • 8.
  • 9. Stakeholder : Key Customers
  • 10.
  • 11. Ideally, stakeholder dialog is about communicating, inspiring, engaging, and turning your audiences into advocates … and you must understand what is important to your stakeholders and why…

Editor's Notes

  1. 01_EAB_Agenda
  2. 01_EAB_Agenda