A fictitious jewelry company want to know what web 2.0 is. What could their digital future be? This presentation tells a story to bring this to life

1. What could web 2.0 mean for Acme Jewellers

2. Problem

3. Digital strategy

4. ?

5. A NEW web

6. NEW Opportunities

7. NEW experiences

8. transactional Web

9. transactional Web

10. interactive Web

11. Web

12. 2.0

13. Let’s start with some concepts

14. Findability

15. How will your customers FIND The Acme Jewellers Website?

16. Let’s start with Search Engine Optimisation

17. Content

18. What do customers want to do on the site?

19. … Find an engagement ring

20. How about tagging ?

21. Interactive tools

22. Blogging

23. Getting your people

24. Talking to your customers

25. Social network

26. Creating a reason for coming to Acme Jewellery

27. Building a conversation around your rings

28. Because an engagement ring is more than a product

29. It is an experience

30. A community to share experiences

31. “ Where did you give yours?”

32. “ How did you do it?”

33. “ What does yours look like?”

34. “ Where did you buy it?”

35. Customers spread the word about Acme Jewellery Off-line…

36. … and on-line with social bookmarking

37. AJAX

38. It’s a cool new technology

39. That enables the web to be more interactive

40. “ I can build my own Acme Jewellry experience”

41. “ find as you type”

42. “ Find a ring for me”

43. Syndication

44. Sharing content with other sites

45. Acme Jewellery news

46. Acme Jewellery widgets

47. Spreading the word on Acme Jewellery

48. So what could it look like?

49. Meet Allen Cartoons from http://www.designcomics.org/

50. He’s met this special person…

51. And he’s fallen in love

52. And he wants to celebrate this

53. With a special gift

54. A diamond ring

55. Allen is clueless

56. About rings

57. He starts where every journey starts

58. Google

59. He does a search for diamonds

60. Acme Jewellry comes top of the list

61. Allen clicks… Click

62. An engaging homepage Acme Jewellers Find Share Learn Hear an engagement ring experiences About rings what we say

63. He’s engaged

64. {well not yet}

65. Acme Jewellers knows what Allen’s goals are

66. {Because you’ve researched what people like Allen want from their website}

67. Allen knows how much he’s got to spend

68. He doesn’t know much else

69. There’s a tool on the site…

70. That helps Allen choose a ring

71. Refining his results in ‘real time’

72. Where he lives

73. Local shops

74. He likes what he sees

75. He’s found THE ring

76. Its in a store nearby

77. Here!

78. But is the store any good?

79. The community have rated it highly

80. He reserves the ring

81. But what if it doesn’t fit?

82. He can measure the ring size

83. {Like this}

84. To make sure the ring will fit

85. A little while later…

86. He visits the store and picks up the ring

87. He is delighted…

88. He hopes she will be too

89. {he wants to be s ure}

90. A special gift deserves to be given in a special place

91. But where?

92. What does the Acme Jewellers community say?

93. He can see recommended locations on an interactive map

94. And read about other peoples experiences

95. So…

96. He’s got the ring…

97. He’s got the location…

98. And Now…

99. his special person has got the ring

100. …

101. Sometime later…

102. They return to the site Acme Jewellers Find Share Learn Hear an engagement ring experiences About rings what we say

103. They can see a 3-D image…

104. That they can share with their friends

105. And can have as a screen saver on their mobile phones

106. …But what if they loose the ring?

107. Acme Jewellers can pass the details of the ring to selected insurance brokers…

108. Allen can insure the ring in just one click Click

109. An engaging experience

110. Engaged

111. …

112. Meanwhile…

113. Down the street…

114. At the store

115. Information… They’ve got

116. On what customers are buying… Causeway bay In the last Week customers have bought these rings in 3 1 6 8 2

117. ..…

118. These

119. Are just

120. initial

121. initial ideas

122. Acme Jewellers beta Web 2.0

123. www.dancingmango.com