A short tutorial on why good companies do well by doing good & what americans want, jrp 101013

1. © Ergotron, 2013, jrp
A
These are some of the companies who do well by doing good,
for their employees, customers & shareholders
And, where I work:

2. © Ergotron, 2013, jrp
“CONSCIOUS CAPITALISM”
PUBLICLY TRADED COMPANIES (CCC)
RESULTS
VS
STANDARD & POOR’S 500 INDEX (S&P),
FROM 1996 – 2011
WERE 10.5X BETTER
Source: John Mackey & Raj Sisodia
http://blogs.hbr.org/2013/04/companies-that-practice-conscious-capitalism-perform/

3. © Ergotron, 2013, jrp
When quality & price are equal, 53% of survery respondents
say social purpose ranks as MOST important factor in selecting a brand –
up from 42% just five years ago.

4. © Ergotron, 2013, jrp
62% of those surveyed, feel that it is no longer enough
for corporations to simply give money away to a good cause:
Corporations need to integrate the cause into their day-to-day business.

5. © Ergotron, 2013, jrp
76% of those surveyed, will buy a product from a
company supportinga good cause. 44% refuse to buy a product/service
because the company doesn’t actively support a good cause.

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80% feel that corporations are in a uniquely powerful
position to make a positive impact on good causes.

7. 88% of Americans believe business needs to place at least
equal weight on society’s interests as on those of business.
© Ergotron, 2013, jrp

8. © Ergotron, 2013, jrp
Are you and your company ready
to be the change America wants?
For more information on ways to change, contact me at:
jpayfer@ergotron.com
All statistics courtesy of IEG Sponsorships;
2012 Edelman goodpurpose® Study