Information Architecture - Concepts + Applications
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Free webinar as part of the #UXconnect series from Kent State University and the IA Institute on December 2, 2013
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Information Architecture - Concepts + Applications
- 1. Information Architecture: Concepts + Applications By Dan Klyn and Shari Thurow KSU UXD UXconnect – December 2, 2013
- 2. (c) 2013
- 3. (c) 2013
- 4. (c) 2013
- 5. World Information Architecture Day 2.15.14 http://worldiaday.org Buenos Aires, Argentina Antwerp, Belgium São Paulo, Brazil Zagreb, Croatia Hermoupolis, Syros, Greece Budapest, Hungary Tehran, Iran Milan, Italy Siracusa, Italy Tokyo, Japan Warsaw, Poland Johannesburg, South Africa Barcelona, Spain Bristol, United Kingdom Ann Arbor, MI, United States Chicago, IL, United States Charlotte, NC, United States Des Moines, IA, United States Los Angeles, CA, United States Miami, FL, United States New York, NY, United States Portland, OR, United States Washington, DC, United States
- 6. (c) 2013
- 7. © 2013
- 8. Places Made of Information (c) 2013
- 9. Places Full of Complexity and Contradiction (c) 2013
- 10. “information architecture is the only field I‟m aware of that is concerned with the structural integrity of meaning across contexts. Anyone who questions the relevance of IA by diminishing it to “just” website navigation in 2013 is talking about their understanding of the state of the profession 15 years ago” -- Jorge Arango past President of The Information Architecture Institute (c) 2013
- 11. 1. IA WTF A model for understanding information architectur 2. IA FTW Using information architecture to make search awesom
- 12. © 2013
- 13. A Model for Understanding Information Architecture Ontology Particular meaning. Taxonomy Arrangement of the parts. Choreography Rules for interaction among the parts. (c) 2013
- 14. Image pilfered from @inkblurt’s tweetstream (c) 2013
- 15. (c) 2013
- 17. (c) 2013
- 18. What Is The Meaning of App Store? (c) 2013
- 19. … How About Here? (c) 2013
- 20. What Is The Meaning of iTunes? (c) 2013
- 23. (c) 2013
- 24. Taxonomy = Arranging Meaning in Context (c) 2013
- 25. Taxonomy = Arranging Meaning in Context (c) 2013
- 26. Taxonomy = Arranging Meaning in Context (c) 2013
- 27. Taxonomy = Arranging Meaning Across Contexts (c) 2013
- 28. Taxonomy = Arranging Meaning Across Contexts (c) 2013
- 29. A Model for Understanding Information Architecture Ontology Particular meaning. Taxonomy Arrangement of the parts. Choreography Rules for interaction among the parts. (c) 2013
- 30. (c) 2013
- 31. (c) 2013
- 32. Choreography = Rules For How The Parts May Interact (c) 2013
- 33. © 2013
- 34. © 2013
- 37. Arrangement of the parts Ontology Particular meaning Rules for Choreography interaction among the parts. (c) 2013
- 38. A Model for Understanding Information Architecture Ontology Particular meaning. Taxonomy Arrangement of the parts. Choreography Rules for interaction among the parts. (c) 2013
- 39. 1. IA WTF A model for understanding information architectur 2. IA FTW Using information architecture to make search awesom
- 40. (c) 2013
- 41. (c) 2013
- 42. (c) 2013
- 43. Findability is critical facet of UX: useful desirable usable valuable accessible findable credible http://semanticstudios.com/publications/semantics/000029.php (c) 2013
- 44. The facet I focus on: find•a•bil•i•ty [fahynd-duh-bil-i-tee] −noun a. The quality of being locatable or navigable. b. The degree to which a particular object is easy to discover or locate. c. (c) 2013 The degree to which a system or environment supports navigation and retrieval (search).
- 45. Query (search) Browse Ask Adapted from diagram in Morville and Callender’s Search Patterns. (c) 2013
- 46. Search engine optimization is… …optimizing an interface for search engines. (c) 2013
- 47. (c) 2013
- 48. Search engine optimization is… …optimizing an interface for people who use search engines. technologycentered design usercentered design SEARCH-ENGINE FRIENDLY People (Searchers) (c) 2013 Search Engines
- 49. SEO is not… “I overheard a senior vice president say, „…and then we‟ll get the SEO fairies to sprinkle magic pixie dust and everything will be swell!‟ It was a joke, but there‟s truth in every joke. What did he mean by magic pixie dust? There is no such thing in SEO.” -- http://searchengineland.com/why-seo-needs-its-ownreputation-management-64637
- 50. Search engine optimization is… • …optimizing a website for people who use search engines. • SEO professionals are concerned with: – – – – Labeling website content so that it is easy to find Organizing website content so that it is easy to find Ensuring search engines have access to desired content Ensuring search engines don’t have access to undesirable content • Applies to both: – Web search engines – Site search engines (c) 2013
- 51. Also applies: • Human users • Non-human users Desktop (c) 2013 Notebook Tablet Mobile
- 52. Fundamental building blocks of SEO: Keywords and Labels Link Development and Social (c) 2013 Architecture and Design Searcher Goals
- 53. (c) 2013
- 54. Architecture, navigation, and layout: Most important Least important (c) 2013
- 55. On-the-page criteria: Keywords and Labels Architecture and Design On-the-page criteria Link Development and Social (c) 2013 Searcher Goals
- 56. Off-the-page criteria: Keywords and Labels Architecture and Design Off-the-page criteria Link Development and Social (c) 2013 Searcher Goals
- 57. What searchers and search engines determine: Keywords and Labels Architecture and Design Aboutness Infrastructure & Scent = Link Development and Social (c) 2013 Searcher Goals Validation & Credibility Searcher Goals
- 58. Web searcher goals: Navigational Transactional (Where can I go?) (c) 2013 Informational (What can I learn/know?) (What can I do?)
- 60. Go = navigational: (c) 2013
- 61. Even if a site has a #1 position: 3 (c) 2013
- 63. Searchers don’t want this: (c) 2013
- 64. Informational queries: C Quick fact Read reviews (c) 2013 Answer to question List
- 65. Know/learn = informational: (c) 2013
- 66. Transactional queries: C Listen to music Look at pictures (c) 2013 Download Watch a video
- 67. Do = transactional: (c) 2013
- 68. SEO professionals also want this: 3 (c) 2013
- 69. Mobile queries: Quick fact (c) 2013 Location Personal Information
- 70. IA and usability decisions have a direct impact on findability. • We all have search responsibilities: – – – – – (c) 2013 Keywords (labels) are important. Treat most pages as a point of entry. Don’t limit access to desired content. Accommodate searching as well as browsing behaviors. Be aware that some of your findability solutions can cause search engine problems (both web and site search engines).
- 71. The “blame” game: (c) 2013
- 72. Thank you! sthurow@search-usability.com @sharithurow Search Engine Visibility From New Riders Companion site at: SearchEnginesBook.com © 2013 When Search Meets Web Usability Companion site at: SearchMeetsUsability.com
- 73. World Information Architecture Day 2.15.14 http://worldiaday.org Buenos Aires, Argentina Antwerp, Belgium São Paulo, Brazil Zagreb, Croatia Hermoupolis, Syros, Greece Budapest, Hungary Tehran, Iran Milan, Italy Siracusa, Italy Tokyo, Japan Warsaw, Poland Johannesburg, South Africa Barcelona, Spain Bristol, United Kingdom Ann Arbor, MI, United States Chicago, IL, United States Charlotte, NC, United States Des Moines, IA, United States Los Angeles, CA, United States Miami, FL, United States New York, NY, United States Portland, OR, United States Washington, DC, United States
Notes de l'éditeur
- My name is Dan Klyn and I’m a co-founder and information architect at The Understanding Group in Ann Arbor and Grand Rapids, Michigan
- Shari Thurow is founder and chief awesome officer at Omni Marketing Interactive in Chicago
- We’re currently both serving on the board of Directors for the IA Institute, and are glad for the opportunity to talk about information architecture with usability and UX folks like yourselves, and if you become interested in what we present today and would like to learn more about IA the IAI is a great place to learn more.
- This book – IA for the WWW – was published in February of 1998 and WIAD was created in part to commemorate and recognize this book and its importance in socializing the concept of information architecture as a critical part of the design of large-scale websites.The last – and as far as I know final edition of the polar bear book was published in 2007. And many of us who’re teaching IA in colleges and universities have found the book to be increasingly less comprehensive as the years go by and as the ways that people interact with information become pervasive, and multiply in complexity.
- In 1998, if you were talking about the architecture of “places made of information” you’d have been told that that’s a nice metaphor. And if you’d have asked a political scientist to name the places in the world where the most important social and political events were happening, you’d have heard about Eastern Europe or The Middle East or North or North and South Korea. Today, ask that same question… if you were to ask “where did the Arab Spring happen”…. you might hear Tunisia or Egypt but more likely you’d hear Facebook and Twitter. This is not a metaphor. These are real places, made of information. Places we inhabit. And many of these places, like some of the buildings we live and dwell in, require specific architectures to support the activities people want or need to engage in in these places.
- At the advent of the WWW, you might look to an information architect to devise an organization scheme for your website, and to develop a sitemap to explain the hierarchy of the information to be navigated on the site. Today, many of the products and services we work on can’t be represented in a sitemap, or be effectively structured on the basis of hierarchies (especially fixed hierarchies). The complexity and contradiction of what people and businesses want to see happen among users and across channels and devices in digital space is breathtaking.
- So how does IA earn its keep if we’re no longer able to make a sitemap or “do the navigation”? For some of us, including my friend Jorge Arango, IA has never been primarily about sitemaps or wireframes or doing the navigation. And while some of the tactical stuff in the Polar Bear Book might be mostly played out in 2013, underneath it and connecting it back to the IA work done in the 1960s and 1970s is the idea that IA is and has always been about meaning. And about making structures to support, enhance and extend that meaning.
- I realize that Arango’s definition of IA may be different than the one you came to the session with today. And that’s OK. What I’d like to do is propose a model for understanding information architecture that obtains in any context. In any decade. For any matter of communication: print or digital or hybrid. A way to identify the elements of products and services that’re information architectural in nature and to ensure what Louis Kahn called “a society” among those elements.The model is ontology, taxonomy and choreography.I used to work as a bicycle mechanic in High School, and one thing I learned doing that job was about how gears work, and the perhaps counter-intuitive way that the littlest gear does most of the work in the system of a bicycle. The littlest and most important gear in this system is ontology. Our particular meaning. What we mean when we say what we say.