Napkin Labs helps brands turn their Facebook pages into customer communities that drive word-of-mouth, insights and innovation.

1. Napkin
Labs
Get serious about social.
Napkin Labs helps your brand
connect + collaborate with
customers on Facebook.
Drive earned media, capture
insights in real-time, and
supercharge innovation - all
with our customer engagement
suite for Facebook.

2. Quick Stats & Highlights:
Customers spend a long time on our engagement tools:
9.4 Minutes = Average time on site for VIP communities.
User-generated content is a powerful word-of-mouth marketing tool:
Content created by consumers earn 98 news feed impressions and a 5%
Click-through Rate.
Over 1,200 companies trust Napkin Labs’ Facebook tools.

3. What you can achieve with Napkin Labs...
Get closer to your customers. Turn likes into advocates.
Social media is redefining how brands and customers interact. There is no better way to build advocacy than involving cus-
In todays context, surveys and focus groups are not enough to tomers in shaping the future of a brand and surprising them
keep pace with changing consumer needs. Napkin Labs allows with small rewards along the way. With Napkin Labs, you can
Facebook pages to become social hubs for feedback, ideas, push beyond just liking and commenting and involve your fans
and collaborating with customers. With Napkin Labs you can in more meaningful engagements. Napkin Labs is a great way
ask questions and capture insights about your customers all to turn a like into a lifelong advocate for your brand.
over the world, in real-time.
Leverage customers to boost earned media reach. Increase the Lifetime Value of every fan.
With Napkin Labs you can spark conversations and get your The value of a like on Facebook has been estimated at between
fans creating amazing content. With our social integrations $3.60 and $22.931. While getting more fans is valuable, the
even small conversations can make a big impact and reach greatest impact is made by engaging the fans you already have.
thousands of your customers’ friends. Everything we create is built to increase the value of a fan,
whether it’s through rewards that bring fans into the purchase
cycle, engagement that gets them sharing and advocating,
or even turning fans into a resource for insights that help
influence your brand and products.
Key Features
Configure the perfect customer engagement hub. Powerful data - powerful insights.
We give you a library of ongoing and campaign based interac- We turn years worth of Facebook interactions with your brand
tive modules that you can mix and match to create a range of page into leaderboards of your most active and influential fans
experiences for customers.
Ideas, insights and feedback at your fingertips. Rewards and profiles keep fans engaged.
We provide an advanced Insights Dashboard which uses Integrated rewards, badging, and customer profiles help sus-
natural language processing, sentiment analysis, and our own tain engagement over time and generates valuable loyalty.
algorithms to bubble up the most important content, themes
and insights.
Deeply integrated into Facebook Secure and protected
Our tools are designed to be social and built from scratch to We take security, privacy and protection of IP very seriously.
integrate with everything Facebook has to offer. Our tools We have been independently security tested, and have evolved
also integrate with Twitter and Instagram so you can run our legal over three years to handle issues arising from crowd-
cross-platform campaigns. sourcing and user-generated content.
Al l of our s ol u t i o n s a r e d e s i g n e d w i t h c are a n d
b ui l t fo r g r e a t u s e r e xp e r i e n c e s .
303.482.1280 | info@napkinlabs.com | www.napkinlabs.com