Procter&Gamble.

Procter & Gamble Project made by Sirbu Eugenia FB-29G

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What’s the hidden secret of P&G’s success? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How did P&G b r ing the Diaper Revolution to China ? P&G didn’t just have to persuade parents that its diapers were the best. It had to persuade many of them that they needed diapers at al l. Chinese split-pants, or kaidangku .

Learning From Failure ,[object Object],[object Object]

So P&G: ,[object Object],[object Object],[object Object],[object Object],[object Object],1 diaper in China = 2 diapers in USA

B igger challenge : to convince someone that they need this thing ,[object Object],[object Object],[object Object],Sleep is worth its weight in gold !

The “Golden Sleep” campaign in 2007 ,[object Object],[object Object]

Advertising ,[object Object],[object Object]

“ HAVE YOU TRIED THIS YET?” campaign P&GbrandSAVER is a coupon book in most local Sunday newspapers that provides valuable savings on P&G products in one convenient place.

[object Object],[object Object],[object Object],Smarter savings, better brands!

The Have You Tried This Yet? came to life: ,[object Object],[object Object],[object Object],[object Object]

A vailable products in the “ Have You Tried This Yet? ”: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

External recognition ,[object Object],[object Object],[object Object],[object Object],[object Object]

Procter&Gamble.

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Procter&Gamble.

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