Assignment for the Crash Course of Creativity.

1. By:
Daniyal Ali

2. Bakery

3. Before I Entered the store..
 Does the store draw you in? If so how ?
 Yes the store draws me in due to the smell of
the bakery products specially the “shawarma.”
 Is the door open or closed?
 It is closed
 How does this make you feel?
 It makes me feel good. I don’t like shops
having doors open all the time.

4. Before I Entered the store..
 How big is the sign lettering and in what font?
 It says “Ayaans Bakers”
written in big English font.
That lights up during
the night.
 What does it tell you
about the store?
 It tells me that the shop
sells bakery products

5. Environment
 What is the color scheme of the
store? How does this affect
you?
 The color scheme is yellowish.
Which gives a soothing affect
during winters.
 What type of the floor does the
store have?
 The floor has tiles which
looks beautiful and clean.

6. Environment
 How high is the ceiling?
 The ceiling is almost 13 ft high.
It gives a good look to store.
 How brightly lit the store is ?
 The store is filled with lights.
Every eatable is easily visible
to customers.
 How loud is the environment?
 The environment is not at all
loud and is peaceful.

7. Environment
 Does the store have a distinct
smell?
 Yeah the store has a distinct
smell of different eatables.
 Where is the cash register
located?
 The cash register is located
at the center of the shop as
shown in image.
 How visible is the store security?
 The security is not visible.
There are hidden cameras.

8. Environment
 How long do you want to stay
in the shop?
 There are a lot of good eatables
so I want to stay here forever.
 Does the environment influence
the perceived value of
merchandise?
 Yes it does.

9. Personal
 How long does it take before
a salesman initiates contact?
 The sales person contacts
almost immediately.
 Does the salesman treat
different customers differently?
 No, the sale man treats every
customer in a similar manner.
 What is the ratio of sales person
to customers?
 There are 3 sales person. And
customers come in different
numbers but are managed easily

10. Personal
 What age and gender are the
employees?
 They are all male and around
25-30 years old.
 Do the sale person have uniform?
 There is no particular uniform.
 Do the sales people match the
store’s image?
 No they don’t.

11. Products
 What is the first product you
notice?
 The first product I notice are the
things placed in the displaying
shelf.
 How are the products arranged?
 Products are arranged by
function.
 What products are at eye level?
 Products that are expensive yet
tasty are at eye level.

12. Products
 Are prices of products easy to
find?
 Yes, there is a list given of each
product that is offered. One
can find the price in it without
any problem
 Are there impulse items near
the cash register?
 Yes there are impulse items near
the cash register.

13. Customers
 Are customers alone or with
someone else?
 Rarely a customer is alone. But
most of the times they come in
groups (friends, family etc)
 What is the average age and
gender of customers?
 Its very dynamic. But mostly I
noticed that youngster were in
a greater number. And the male
outnumbered females.

14. Customers
 How long do they stay in the
shop?
 They stay for 10-15 mins on
average.
 Do customers touch the
products? Is this encouraged?
 Customers can touch some
products placed in the fridge
shown. But most products can
not be touched. It is encouraged
though.

15. Customers
 Do customers appear to be
on a mission or are they
browsing?
 Mostly they are just browsing.
 What percent of customers
purchase the product in store?
 Roughly 98% of people leave
shop after buying something.
There were very few cases of
customer leaving empty
handed.

16. General Store

17. Before I Entered the store..
 Does the store draw you in? If so how ?
 No the store doesn’t draw me in unless I have
to get something from it.
 Is the door open or closed?
 The door is open
 How does this make you feel?
 It makes me feel bad. I like shops with closed
doors.

18. Before I Entered the store..
 How big is the sign lettering
and in what font?
 It says “C-mart”
written in big English font.
That lights up during
the night.
 What does it tell you
about the store?
 It tells me that the shop
is some sort of general
store.

19. Environment
 What is the color scheme of the
store? How does this affect
you?
 The color scheme is white.
It makes everything bright and
clear. I like it.
 What type of the floor does the
store have?
 The floor has big tiles which
looks beautiful and clean.

20. Environment
 How high is the ceiling?
 The ceiling is almost 15 ft high.
It gives a good look to store.
 How brightly lit the store is ?
 The store is filled with lights.
Each product is easily visible.
 How loud is the environment?
 The environment is noisy
due to the rush of customers.

21. Environment
 Does the store have a distinct
smell?
 No the store does not have
a distinct smell.
 Where is the cash register
located?
 Two cash registers are located
right at the exit of the store..
 How visible is the store security?
 There is a guard inside the shop.
There are also hidden cameras.

22. Environment
 How long do you want to stay
in the shop?
 I don’t want to stay long in the
shop due to the noise.
 Does the environment influence
the perceived value of
merchandise?
 Yes it does.

23. Personal
 How long does it take before
a salesman initiates contact?
 The sales person never contacts
you unless you call him.
 Does the salesman treat
different customers differently?
 No, the sale man treats every
customer in a similar manner.
 What is the ratio of sales person
to customers?
 There are 2 sales person. The
customers outnumber the sales
person. So one has to wait in a queue.

24. Personal
 What age and gender are the
employees?
 One male. One female. The ages
are around 22-25
 Do the sale person have uniform?
 There is no particular uniform.
 Do the sales people match the
store’s image?
 Yes they do match the store’s
image.

25. Products
 What is the first product you
notice?
 The first product I notice are the
biscuits and chocolates.
 How are the products arranged?
 Products are arranged according
to their function.
 What products are at eye level?
 Products at eye level are
Snacks, Chocolates, Dairy
Products.

26. Products
 Are prices of products easy to
find?
 Yes, there is a list given of each
product that is offered. One
can find the price in it without
any problem
 Are there impulse items near
the cash register?
 Yes there are impulse items near
the cash register.

27. Customers
 Are customers alone or with
someone else?
 Rarely a customer is alone. But
most of the times they come in
groups (friends, family etc)
 What is the average age and
gender of customers?
 Its very dynamic. But mostly I
noticed that youngster were in
a greater number. And the male
outnumbered females.

28. Customers
 How long do they stay in the
shop?
 They stay for 20-25 mins on
average.
 Do customers touch the
products? Is this encouraged?
 Customers can touch each and
every product.

29. Customers
 Do customers appear to be
on a mission or are they
browsing?
 Customer appear to be on a
mission.
 What percent of customers
purchase the product in store?
 Almost 70% of customers
buy something from the
store.

30. Barber Shop

31. Before I Entered the store..
 Does the store draw you in? If so how ?
 The store doesn’t draw me in.
 Is the door open or closed?
 The door is closed
 How does this make you feel?
 It makes me feel good.

32. Before I Entered the store..
 How big is the sign lettering
and in what font?
 It says “Cutting Saloon”
written in small English font.
 What does it tell you
about the store?
 It tells me that the shop
is about hair cutting.

33. Environment
 What is the color scheme of the
store? How does this affect
you?
 The color scheme is white.
So that cutting could be done
easily.
 What type of the floor does the
store have?
 The floor has tiles. So that its
easy to clean the hair.

34. Environment
 How high is the ceiling?
 The ceiling is almost 11 ft high.
It makes the lights closer so
that cutting is easy.
 How brightly lit the store is ?
 The store is very brightly lit.
 How loud is the environment?
 The environment is calm. And
Music is playing on the TV.

35. Environment
 Does the store have a distinct
smell?
 The store has a smell of different
aftershave bottles and shaving
cream.
 Where is the cash register
located?
 There is no cash register in the
shop. Money is handed over to
person directly.
 How visible is the store security?
 There is no security in this shop.

36. Environment
 How long do you want to stay
in the shop?
 I don’t want to stay long in the
shop because there is not much
to see.
 Does the environment influence
the perceived value of
merchandise?
 Yes it does.

37. Personal
 How long does it take before
a salesman initiates contact?
 The salesman makes contact
after a few minutes.
 Does the salesman treat
different customers differently?
 No, the sale man treats every
customer in a similar manner.
 What is the ratio of sales person
to customers?
 Sales person are 4 and customer
number is random.

38. Personal
 What age and gender are the
employees?
 All male employees. The ages
are around 24-30.
 Do the sale person have uniform?
 No uniform is present

39. Products
 What is the first product you
notice?
 I notice different hair colors
displayed.
 How are the products arranged?
 Products are arranged by the
priority of use.
 What products are at eye level?
 Products at eye level are creams,
lotions and aftershaves.

40. Products
 Are prices of products easy to
find?
 Yes. There is a list of different
prices of different services.
 Are there impulse items near
the cash register?
 There is no cash register.

41. Customers
 Are customers alone or with
someone else?
 Mostly the customer is alone.
 What is the average age and
gender of customers?
 Average age of customer is 24.
No females come in the shop.

42. Customers
 How long do they stay in the
shop?
 They stay for 30 mins on
average.
 Do customers touch the
products? Is this encouraged?
 Customers don’t touch the
products.

43. Customers
 Do customers appear to be
on a mission or are they
browsing?
 Customer appear to be on a
mission.
 What percent of customers
purchase the product in store?
 100% customers utilize the
services offered by the barber.

44. Lessons
 This assignment help me learned many new things
 It showed me that if I pay attention I can see things I
never saw before.
 I can note small things that are not important to
many people and improve them.
 Its all about how much attention you are ready to
pay. And it will unfold a lot of opportunities for you.

45. The present moment is filled with joy and happiness.
If you are attentive, you will see it.
Thich Nhat Hanh