Class 1, Communication models

1. Theoretical Models of
Communication
Daniil V. Osipov

2. Lack of communication has given rise to differences
in language, in thinking, in systems of belief and
culture generally. These differences have made
hostility among societies endemic and seemingly
eternal.
ISAAC ASIMOV
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3. What ?
or
Why ?
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DefinitionDefinition

4. • Communication is a dynamic process in which
people attempt to share their internal states with
other people through the use of symbols
• Communication is the transmission and reception
of information between a human source (encoder)
and receiver (decoder) using a signaling system
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DefinitionDefinition

5. How to build communication?
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Features of CommunicationFeatures of Communication

6. • Two personalities
• Object transmitted
• Suitability & purposefulness
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Features of CommunicationFeatures of Communication

7. • Material (transport, energetic, migration of
population, etc.);
• Genetic (biological, specific);
• Mental, psychic (inside/inner communication,
autocommunication);
• Social (public)
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Types of CommunicationTypes of Communication

8. Why ?
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Functions of CommunicationFunctions of Communication

9. • Communication allows to gather information about
other people
- learn about the other person
- decide how to present yourself
• Communication helps fulfill interpersonal needs
- fulfill a social component within yourself
- experience a sense of inclusion, affection, and even control
• Communication establishes personal identities
- who you are, where you belong, and where your loyalties
rest
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Functions of CommunicationFunctions of Communication

10. • Cognitive (knowledge & skills)
• Incentive (boost)
• Expressive (emotions)
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Purpose of CommunicationPurpose of Communication

11. •Communication is a dynamic process
•Communication is symbolic
•Communication is contextual
•Communication is
self-reflective
•Communication has
a consequence
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Principles of CommunicationPrinciples of Communication

12. Game
Transmit information
as you remembered
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Code Models of CommunicationCode Models of Communication

13. CNN NEWS – A water leak from Japan’s tsunami-
crippled nuclear power station resulted in about
100 times the permitted level of radioactive
material flowing into the sea, operator Tokyo
Electric Power Co said on Saturday.
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14. 14
Code Models of CommunicationCode Models of Communication

15. Saussure’s diagram / message model
Decodin
g
Encoding
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Code Models of CommunicationCode Models of Communication

16. Saussure’s
schematic of the
speech circuit
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Code Models of CommunicationCode Models of Communication

17. Speech circuit
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Code Models of CommunicationCode Models of Communication

18. 18
Lasswell’s ModelLasswell’s Model

19. 19
Shannon and Weaver’s ModelShannon and Weaver’s Model

20. 20
Schramm’s Interactive ModelSchramm’s Interactive Model

21. 21
Berlo’s ModelBerlo’s Model

22. Communication model (Jandt 1995)
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Code Models of CommunicationCode Models of Communication

23. 23
Code Models of CommunicationCode Models of Communication

24. Inferential model
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Code Models of CommunicationCode Models of Communication

25. • a. Is it possible to perceive the world as other
people perceive it?
• b. Why do people differ in the manner in which
they communicate?
• c. Is communication a phenomenon that involves a
receiver or a sender or both?
• d. Can communication patterns be changed?
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Please, Answer these QuestionsPlease, Answer these Questions

26. • Problem of meaning : how thought and brain
interconnect between?
• Problem of understanding : how meaning
objectifies and des-objectifies? How inner
communication can be transformed into social
communication and vice-versa?
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Terra IncognitaTerra Incognita