10. Brazilian imports by country - 1997/2007
US$40,000,000
US$30,000,000
US$20,000,000
US$10,000,000
US$0
an
ea
na
SA
o
y
ly
n
an
pa
ic
Ita
or
w
hi
U
ex
m
Ja
i
C
C
Ta
M
er
G
1997 2007 daniel@musicaemercado.com.br
11. Brazilian imports by country - 1997/2007
US$40,000,000
US$30,000,000
US$20,000,000
US$10,000,000
US$0
an
ea
na
SA
o
y
ly
n
an
pa
ic
Ita
or
w
hi
U
ex
m
Ja
i
C
C
Ta
M
er
G
1997 2007 daniel@musicaemercado.com.br
12. Brazilian imports by country - 1997/2007
US$40,000,000
US$30,000,000
US$20,000,000
US$10,000,000
US$0
an
ea
na
SA
o
y
ly
n
an
pa
ic
Ita
or
w
hi
U
ex
m
Ja
i
C
C
Ta
M
er
G
1997 2007 daniel@musicaemercado.com.br
13. Brazil doesn’t need
another product,
but a brand
daniel@musicaemercado.com.br
14. Eletric Guitar - Total Brand awareness
Synovate/Musica & Mercado Research Report
Interview with 500
music store owners
by Synovate Research
15. Eletric Guitar - Total Brand awareness
Synovate/Musica & Mercado Research Report
Tagima 42.00%
Ibanez 31.00%
Condor 24.00%
Fender 23.00%
Memphis 21.00%
Giannini 20.00%
Strinberg 20.00%
Eagle 17.00%
Michael 17.00%
Golden 11.00%
Epiphone 10.00%
Gibson 10.00%
Crafter 8.00%
Shelter 7.00% Interview with 500
Cort 7.00%
music store owners
Washburn 6.00%
Groovin 6.00% by Synovate Research
Yamaha 6.00%
Dolphin 4.00%
Outros 14.00%
NS/ NR 12.00%
Nenhuma
16. Eletric Guitar - Total Brand awareness
Synovate/Musica & Mercado Research Report
Standard
Intermediate
Premium
17. Eletric Guitar - Total Brand awareness
Synovate/Musica & Mercado Research Report
Tagima
Ibanez
Condor
Fender
Memphis
Giannini
Strinberg Standard
Eagle Intermediate
Michael
Premium
Golden
Epiphone
Gibson
NS/ NR
None
18. Eletric Guitar - Total Brand awareness
Synovate/Musica & Mercado Research Report
6.00%
Tagima
1.00%
Ibanez
8.00%
Condor
1.00%
Fender
17.00%
Memphis
7.00%
Giannini
Strinberg
8.00%
Standard
Eagle
6.00%
Intermediate
Michael
6.00% Premium
2.00%
Golden
1.00%
Epiphone
0.00%
Gibson
15.00%
NS/ NR
0.00%
None
19. Eletric Guitar - Total Brand awareness
Synovate/Musica & Mercado Research Report
6.00%
Tagima 19.00%
1.00%
Ibanez 3.00%
8.00%
Condor 7.00%
1.00%
Fender 3.00%
17.00%
Memphis 2.00%
7.00%
Giannini 9.00%
Strinberg 5.00%
8.00%
Standard
Eagle
6.00%
5.00% Intermediate
Michael
6.00%
6.00%
Premium
2.00%
Golden 4.00%
1.00%
Epiphone 3.00%
0.00%
Gibson 0.00%
15.00%
NS/ NR 16.00%
0.00%
None 1.00%