Presentation for IMC 462 Class #3.

1. IMC 462 Integrated Marketing Communications via Social Media Summer 2011 Class Session 3 Content Marketing and Community Building June 20 th 2011

4. Content Marketing? What came first the content or the market? This is a challenge for businesses and their marketing plans. If a business is going to assign its name to a given piece of content, it needs to be appropriate and achieve their objectives. This requires an investment of time, effort and resources. Just what are those objectives? Info from HiveFire’s Content Curation Adoption Survey 2011. For Discussion: In your professional lives what sorts of content is your organization producing? What are the goals?

7. Engagement Exercise- Quora-o-sity Having access to a rich base of insight is essential for any marketer. Especially those who are developing custom communities (that’s us). Wouldn’t it be useful to have access to research, insights etc on social media and communications? If you answered yes, then Quora is the solution for you! For an in class exercise, let’s get registered and begin asking some burning IMC related questions. Extra credit question: Is Quora an open or gated community?