Entrepreneurs participating in Gvahim's 2nd Incubator program: How can entrepreneurs leverage LinkedIn? Presented by Daniel Alfon in September 2012 [aka "A monkey in a suit is still a monkey"]ץ To learn more about TheHive's accelerator program, led by Cynthia Phytoussi and Audrey Chocron, check the video after the last slide

1. Startup Accelerator:
hands-on workshop
September 27th 2012
Daniel Alfon
How to
Leverage LinkedIn

2. Daniel's Advanced LinkedIn Guide
Job Hunter edition
B2B Business Edition
Entrepreneur Edition
Student & Alumni Edition

3. Agenda:
Topic Slide
1 Intro 6
2 LinkedIn No-Nos+No 'U' 10
3 Suggested LI workflow 31
4 ● Build 40
5 ● Connect 63

4. Today's presentation is available
to attendees in Daniel Alfon's
Profile on LinkedIn this week:
http://il.linkedin.
com/in/alfon

5. What can you do after today?
1. Rewrite your profile so it educates your target audiences
about your startup
2. Improve tagline
3. Applications-install 1 to 3 on profile [presentation/video]
4. Update email address & photo
5. Know the next steps are a connection strategy that
suits you [read:avoid over-connecting], and that you
should leverage groups

6. Who would benefit from today's training?
● Entrepreneurs with 50-300 LinkedIn connections

7. Remember "A monkey in a
suit is still a monkey" [thank
you Tami]
How to
Leverage LinkedIn

8. Your host - Daniel Alfon
Daniel has given presentations about networking,
LinkedIn and Twitter in Israel, the UK, the Russian
Federation & France.
* LI Profile: http://il.linkedin.com/in/alfon
* Twitter: @Danielalfon
* G+: http://gplus.to/DanielAlfon

9. Ice Breaker #1
Do you think you are using all/most of
the possibilities offered by LinkedIn?

10. In your opinion, what are some of the
mistakes LinkedIn users make?

11. 18 Common LinkedIn Mistakes
►
http://il.linkedin.com/in/alfon

12. 18 Common LinkedIn Mistakes
<70 Connections:
1. A partial,half-baked profile,off-brand,with no photo
2. Thinking connections are everything
3. Using a job title as a tagline
4. Confirming "Select all" when importing address
book
5. Duplicate accounts/single (work) email address
6. Weak introduction requests
7. Poor/default Settings/Privacy-related hysteria
http://il.linkedin.com/in/alfon

13. 18 Common LinkedIn Mistakes
70-200 Connections:
1. Operation LinkedIn ("Need a Sale") Vs LinkedIn
seen as Process
2. Inconsistent Connection Policy
3. Not leveraging LinkedIn Applications
4. Canned, unthoughtful invites
5. Overselling/Posting with little long-term thought
6. Not knowing when to go off-LinkedIn
http://il.linkedin.com/in/alfon

14. 18 Common LinkedIn Mistakes
200+ Connections:
1. Low connection quality - "Ron who? Am I connected to him?"
2. Over-updating status,100% own content
3. Off-brand components,outdated content
4. Spamming Groups - little value, thinly disguised self-
promotion messages
5. Broadcasting instead of tagging connections or
using groups.
http://il.linkedin.com/in/alfon

15. PS Want to improve your LinkedIn profile?
http://www.quora.com/What-makes-a-LinkedIn-profile-
great/answer/Daniel-Alfon
http://il.linkedin.com/in/alfon

16. Common mistakes:
any number of Connections
Any guess?
LinkedIn no-nos

17. Common mistakes: any number of
Connections
The single most frequent
mistake is misunderstanding the
nature of successful networking
If you keep asking "What's in it for
me?", you don't get it

18. There's no 'U' in Network
● Asking for help is not networking
● The basis of networking is giving, not getting
● Online networking isn't that different
There's no 'U' in Network

19. Treat Your Network Like your Insurance
If you want an
insurance in the
real world, do
you call your
insurer when
you buy a car?
There's no 'U' in Network

20. Treat Your Network Like your Insurance
...Or do you
shop for
insurance after
you've HAD an
accident?
There's no 'U' in Network

21. Treat Your Network Like your
Insurance
Here you network
when you don't need
help
Here you network
when you need help -
sometimes
desperately
There's no 'U' in Network

22. Treat Your Network Like your
Insurance
If you treated your
insurer decently
PRIOR to your crash,
you will both feel better
asking for his help -
and get it
There's no 'U' in Network

23. Treat Your Network Like your Insurance
If you have done nothing for your network,
didn't return calls, and basically didn't
have time for your network...
Guess what happenned to your network?
There's no 'U' in Network

24. Treat Your Network Like your Insurance
There's no 'U' in Network

25. So you have to GIVE first
Give more than you take
Leechers don't make it in the long-term
● What do leechers do?
○ Configure connections not to be shown on their
profile
○ Ask everyone for recommendations
○ Shoot careless introductions
○ Invite with "cooperation" and then disappear
There's no 'U' in Network

26. Give
● Best networkers give, don't take
● What do seeders do?
○ Share interesting Groups
○ Forward relevant profiles
○ Answer Questions
○ Post articles & contribute content
○ Recommend good people
○ Suggest experts (in no 'U' in Network
There's Answers)

27. Conclusion
The more you help others, the more
help you'll get
There's no 'U' in Network

28. This is the moment of Truth
There's no 'U' in Network

29. Instead of having... ...Produce...
1. Killer profile
1. Pasted CV
2. Multiple touching points
2. Static address book
3. Smart connection policy
3. Accidental connections
4. Customized dashboard
4. Default Home Page
5. Shrewd group selections
5. Limited use of Groups
6. Advanced branding
6. Little Application use
7. Learning & positioning
7. No Q&A activity
8. Successful campaigns
8. Failed introductions
combining LinkedIn &
and recommendations...
other SM

30. Dashboard

31. Suggested LinkedIn workflow

32. Suggested LinkedIn workflow: BCCB
Your grow
your & Update
Profile Network Interact Reque
st

33. Suggested LinkedIn workflow: BCCB
Question: When should you
define your core brand?

34. ●l Suggested LinkedIn workflow: BCCB
…or
Here?
here?
When should you define your
core brand?

35. Suggested LinkedIn workflow: BCCB
Where should you define your core brand?
Most people really understand how to make
their profile attractive after hundreds of
professionals see their off-brand, sloppy
profile.
● Who are some of those professionals?

36. Suggested LinkedIn workflow: BCCB
Who are some of those professionals who get
to see your incomplete and unattractive profile?
Recruiters Investors ...Hiring Managers Customers,
prospects

37. Suggested LinkedIn workflow: BCCB
Recruiters Investors
Customers,
...Hiring Managers
prospects
Would you really let those people see a
business plan with spelling mistakes??

38. Suggested LinkedIn workflow: BCCB
Conclusion
Define core branding here ...not here
Otherwise hundreds of people will see
your off-brand profile in stages 1-3

39. Suggested LinkedIn workflow: BCCB
How do we build an attractive Profile?
Let's move to part one: Build

40. Suggested LinkedIn workflow: BCCB
Seen a few LI & networking no-
nos? Ready to get going?
Let's Build!

41. Suggested LinkedIn workflow: BCCB
*Browse
*Tagline
*Links
*Contact
*CALYPSO

42. Profile: Browse,then Learn
Browse through 100 profiles - preferably
of people with hundreds of connections
- before building your profile and inviting
others

43. Profile: Learn
● Learning Center,LI Blog,Tutorials,Vids:
http://learn.linkedin.com/ [+http://careerservices.linkedin.
com/ + http://learn.linkedin.com/jobseeker/]
● Play with as many features as you
can,till you actually enjoy what you
see.Is your profile becoming sticky?
● http://www.youtube.
com/user/LinkedIn/videos?view=pl

44. Profile: Build powerful Tagline
What does "Director What does "Improve team
of Marketing at collaboration with project
Clarizen" tell you? management software " tell you?

45. Profile: Build powerful Tagline
Your tagline is the single most valuable
real estate on LinkedIn.

46. Which is better in your eyes?

47. Profile: Order
You can rearrange the section order - if it makes
sense
Industries: http://www.linkedin.com/companyDir?
industries=

48. Profile:Add Sections
Do your patents,publications,or certifications help
your positioning? Voluntary Work?

49. Build:
Browse;Tagline;Links;Contact;Calypso
● Add Twitter account - when you have
200+ followers
● Customize title if needed (instead of
My Website/Company/Blog,select
"other")

50. Build:
Browse;Tagline;Links(2);Contact;Calypso
● Add e.g. your blog,CV [via shared Google
Docs], Slideshare,Social site,Group,website...
● To add more files, use Box.net
● PS Remove your ex-employer's
website

51. Build:
Browse;Tagline;Links;Contact;Calypso
Make it easy to reach you:
● Build your network
● Join relevant Groups
● If you are really open, include
some contact details [end of
summary or Address]

52. Build:
Browse;Tagline;Links;Contact;Calypso

53. Daniel's Visibility Tip:
Can you really spot your dream job?
If you do, see how it can help you market
yourself better - and even get on recruiters'
radars
Introducing...

54. CALYPSO
C Capture using
A Advanced
L LinkedIn
Y Your own
P People
S Search
O Optimization

55. CALYPSO (1/4)
1. Write your dream job's description
A VC-funded B2B startup in Azrieli
e.g.
seeks a Social Media Marketing Manager
Requirements: Native English, Social Media & Web

56. CALYPSO (2/4)
1. Write your dream job's description
2. Extract keywords
e.g. social media, online, community, blog,
Groups, collaborative...

57. CALYPSO 3/4
1. Write your dream job's description
2. Extract keywords
3. Incorporate keywords shrewdly into your
Tagline/summary/specialties
e.g. Online marketing expert seeking new challenge,
preferably in newsocial Use tagclouds http://www.
Not sure about keywords? media marketing
onlinebusinessnetworker.com/job-hunting-secrets-and-your-linkedin-profile

58. CALYPSO 4/4
1. Write your dream job's description
2. Extract keywords
3. Incorporate keywords
4. Do the CALYPSO using keywords+
location.

59. Build: Browse;Tagline;Links;Calypso
1. Write your dream job's description
2. Extract keywords
3. Incorporate keywords
4. Do the CALYPSO
(using keywords+ location)
* Why Rearrange according to Keywords?
* Keyboards - Boolean
Did you top the list?

60. Build: Browse;Tagline;Links;Calypso
Did you top the list?
Congrats, if you continue to expand your
network and manage your LYPSO, recruiters
are more likely to bump into you.
You didn't? Go back to stages 1-3

61. Calypso - Recap
1. Write your dream job's description
2. Extract keywords
3. Incorporate keywords shrewdly into your
Headline/specialties/interests/other
4. Do the CALYPSO using keywords+location

62. Suggested LinkedIn workflow: BCCB
Built a decent profile, smart
tagline, CALYPSO and links?
Let's connect!

63. Suggested LinkedIn workflow: BCCB
Let's connect!
● Who to invite?
● Whose invitations to accept?
● What do you do after you connect?

64. Sorry, you are not
allowed to view slides
67-151.
Get in touch with Daniel
alfon@akapost.com

65. ‫‪Bonus‬‬
‫1( איך משתמשים בלינקט-אין מגייסים וחברות השמה-‬
‫לינק למאמר של פיקארו מאוגוסט 1102:‬

66. 2) Want to improve your LinkedIn profile?
http://www.quora.com/What-makes-a-LinkedIn-profile-
great/answer/Daniel-Alfon
http://il.linkedin.com/in/alfon

67. Before you invite: Stage Zero
http://www.powerformula.net/?
option=com_wordpress&Itemid=17&lang=en&p=957