2. Agenda
Objective
– Class Objectives
– Website Objectives
Current Web
– First glance
– SWOT
– Usability
– Market Research
Our Modifications
– Quick Fixes
– Website Design
– Functionality
Print and newsletter
Conclusions and recommendations

3. Class Objectives

4. Class Objectives
Work with client to identify problems
and develop an analysis, strategy to
meet needs, and produce interactive
media solutions to address those
needs.

5. Meet Ims 440

6. Graphic Design
Krista Adkins Jenny Miller Paige Hake
Major: Graphic Design Major: Graphic Design Major: Graphic Design
Team: Design Team: Design Team: Design
Contributions: Website Contributions: Logo Contributions: Print
Mock Ups of each page Design, Logo Finalization, Catalogue Design,
Hometown: Loveland, OH Web Wireframes, Process Newsletter Design, Logo
Book Design Mockups, Web, Print, and
Hometown: Blue Ash, OH Newsletter Research
Hometown: Springfield, OH

7. Communications
Annie Farley Kevin Blank Yi Sun Mary Babolato
Major: Mass Major: Professional Major: Accounting Major:
Communications Writing Team: Communication Communications
Team: Communications Team: Communication Contributions: Team: Communications
Contributions: Category Contributions: Process Executive Summary Contributions:
Consolidation, Copy Book, Editing Editing, Product Category Consolidation,
Writing, Product Summaries, Google Content, Page Editing, Translation, Executive
Research, Translation, Adword Research, Homepage Content Summary, Client Charge
Student Bios Product Research Hometown: Shanghai, Hometown: Berlin, NJ
Hometown: Austin, TX Hometown: Toledo, OH China

8. Marketing
Tyler Games Mitch Quafort Daniela Santisteban Caitlin Sheehan
Major: Marketing Major: Marketing Major: Marketing Major: Marketing
Team: Marketing Team: Marketing Team: Marketing Team: Marketing
Contributions: Contributions: Contributions: Contributions:
Market Research, Process Book, Process Book Process Book,
Category Development, Summaries, Social Marketing Research,
Consolidation, Usability Testing, Media Research, Product Pages, Google
Translation, Market Research Market Research, Adword Research
Qualitative Usability Hometown: Powerpoint Hometown:
Hometown: Nashville, Madison, CT Hometown: Lima, Annapolis, MD
TN Peru

9. Frank Winston
Major: Mass
Communications
Team: Programming
Contributions:
Development
Hometown: McLean,
VA

10. Brett Westerman
Instructor
Scrum Master
Contributions:
Project Management
of Site Development
Hometown: Toledo,
OH

11. Project Objectives
• Work with interdisciplinary team to create
interactive media for Community
Enterprise Solutions’s Invennovations.
• Create a website featuring
Invennovations, an email newsletter
template, and a print catalog
• Create a database driven template and a
search bar funciton

12. Our Methods
Scrum
•Agile software
development framew
ork
•Focuses on project
management
institutions where it is
difficult to plan ahead

13. Website Objectives

14. General Objective
Provide Rural NGO’s, individual sellers, and
inventors an interactive catalog and idea
exchange market of products that solve
the developing world’s most challenging
problems.

15. Target Market
1. Primary Market: NGO’s
and community leaders in rural
Latin America seeking to
provide sustainable products
for their communities.
2. Secondary market:
Developed world Inventors
with the desire to create
sustainable product sto solve
developing world problems.

16. Personas
Lucas:
• Villager in an isolated and impoverished
community in Mexico.
• Recently, his village has had a problem
acquiring fresh water.
• Accessing the web through an Internet café in
his town, he finds that water purification products
for sale.
• He has not found an accessible and affordable
one.

17. Personas
Supportive Sam:
• Sam works for an NGO in Nicaragua
• Passionate about helping people, he targets
remote villages to longstanding problems in
these communities.
• He wants to provide people with equipment and
skills to find food and clean water.
• His NGO can subsidize an initial investment to
buy products or services to accomplish this.

18. Personas
Charity Cathy:
•Charity Cathy owns her own technology business
in the US.
•She wants to give back to needy and has heard
about micro-finance.
•She has an idea for a product, that like micro-
financing, would not only solve everyday problems
villagers face but also help them become
entrepreneurs.

19. Current Website

20. Market Reseach
• Main Problems
• Best usage in
featured
products and
category
forming.

21. Internet Research in Latin
America
• Internet access
– Increasing
tremendously in
Latin America
– Numbers vague
from developed
world research
– But main points
of access are
accurate

22. Competition

23. Home
Confusing logo
and brand name
Dated Banner
design
Run on text,
lacks explicit
definition of
target market
Hidden search
fuction
Too many
categories,
difficult
navigation

24. Product pages
No way to tell
in which
category you
landed.
Wordy layout
and too many
details for
users
Scrolling
needed to get
to other
products

25. Forrester Score Cards
• Total scores (-50 to 50 Range)
– Mean score: -16
• Value (-6 to 6 Range)
– Mean Score: -3
• Navigation (-18 to 18 Range)
– Mean Score: -5.6
• Presentation ( -18 to 18 Range)
– Mean Score: -3
• Trust (-14 to 14 Range)
– Mean Score: -4.33

26. Forrester Insights
“ Nothing on the site is incredibly complicated, and
everything available to users is simple to use.”
“A lot of the descriptions in products and in
describing the site is wordy and confusing.”
“The text and layout seems cramped into a central
column rather than using the entire window.”
“Finding the search bar is a task in itself.”
“The NGOs and the inventors are addressed, but
not the villagers in South America.”

27. Eye Tracking
Busy 30 Seconds
Design worth of scrolling

28. Website SWOT

29. Website SWOT

30. Modifications

31. Continuous Quick Fixes
• Category Consolidation
28 Categories 11 Main
Categories

32. Continuous Quick Fixes
• Navigation Creation
• Home Text Reduction

33. Name and slogan
• Names we liked:
– GlobalVillage
– Sending Out Solutions
– IdeaVillage
– Util

34. Design Process

35. Overall Design

36. Product page

37. Stages of Database
From Google Spreadsheet, to MYSQL

38. CMS System
• Search bar and database

39. Search Bar Stages

40. Categories

41. Final Touches

42. Catalog and Newsletter

43. Catalog

44. Newsletter

45. Conclusions and
Recommendations

46. Translation
• Translation was the natural next step.
• Professional Quotes
– Conversa:$1,623.32, with a 30% non-profit
discount ,12-16 business days.
– Affordable Language Services: $3,910,
completed in 12-15 business days.
• Final decision was to purse translations in-
house.

47. Translation
• Recommendations:
– Language that respects variations across
Latin America
– Simplicity throughout
– Checking with native speakers from most
relevant areas for Tecnoconect (Guatemala,
Ecuador, Mexico) to make sure it still makes
sense.

48. Social Media
• Current Social Media:
• Lack of social media is an opportunity loss
for free marketing

49. Social Media
• Facebook
– Information resource to
the Tecnoconect new
products aside from the
website.
• Twitter
– tool to network with
similar organizations.
– Tweets about:
• new
products, Latin American
legislation, good and bad
news in Latin American
infrastructure, retweeting
partners' and influencials.

50. Social Media
• Social Media should not be overly serious
and should be used as tool to converse
with Tecnoconect’s audience and partners
and should link back to website.
• Use:
– Appropriate Humor
– User Generated Content
– Push news and posts by others related to the
industry and company

51. Keyword Reserch
• Google AdWords
search for potential
products or
services found in
Tecnoconect
• Keywords used:
“economic
solutions”,
“educational
solutions”, “health
solutions”

52. Keyword Reserch
• Uncovered how many people, in a
country, searched for the phrase per
month, variations of the phrase, and the
type of competition.
• Example:
– Worldwide, the phrase “Bed nets” was
searched by 14,800 people around the world
in the past month and the competition for the
search is “high”.

53. SEO and Google Analytics
• Search engine optimization uses tools
like Google Analytics to determine how
the site is being found, and who is
finding it using search engines.
• 3 main points.
– Who is using my site?
– Where are they coming from?
– How are they engaging with the content?

54. In the end