The document discusses the importance of user-centered design (UCD) and involving users in the website design process. It defines UCD as placing users and their needs at the center of the design process. The key benefits of UCD include a better user experience, increased traffic and loyalty, and reduced costs. Common methods for user research include online surveys, telephone interviews, and usability testing in labs. Personas can also be created to represent different types of users. The document emphasizes that UCD is an ongoing process and should continue even after a site is launched.

1. How to involve users in your website design process top tips for user research Jessica Hall | Research & User Experience Manager | Reed Business Insight brought to you by “ Keeping the you out of u ser”

6. Source:http://www.bbc.co.uk/news/10621573 UCD in action…

7. Source:http://www.bbc.co.uk/news/10621573 UCD in action…

8. “ Making the site better for audiences and hearing feedback was very important for us: to ensure audience participation in the development of the new site, we invited thousands of users to try out prototype versions of the new site.” Source:http://www.bbc.co.uk/news/10621573 UCD in action…

10. Online Surveys

13. Telephone interviews

14. Interactive telephone research: using meeting software to allow moderator and respondent to share computer screens... Traditional quantitative or qualitative telephone interviews….

17. Usability testing

21. I know my users, now what?

22. Create personas

25. Still don’t know where to start?

28. And remember, UCD is a cycle…it never ends!

29. Useful links: Please post questions in the commercial property marketer group tinyurl.com/commercial-property-marketer Find out more about the Website Health Check estatesgazette.com/advertise/website-healthcheck.php brought to you by

30. Useful links: Please post questions in the commercial property marketer group tinyurl.com/commercial-property-marketer Find out more about the Website Health Check estatesgazette.com/advertise/website-healthcheck.php brought to you by