Evolution of search - White Exchange 2013
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Looking through the evolution of search and the way it has changed and evolved since the dawn of the internet
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Evolution of search - White Exchange 2013
- 1. whitedotnet #whiteexchange Daniel Bianchini Director of Services danielbianchini
- 3. whitedotnet #whiteexchange AB :Before Google After Google 4BG 1993-1997 Birth of the Current Search Engine 2AG 2000-2010 12AG 2011-2013 16+AG 2014+
- 4. whitedotnet #whiteexchange Search 1.0 BUT LET’S START BEFORE RECORDS BEGAN
- 5. whitedotnet #whiteexchange ARCHIE – CONSIDERED TO BE THE VERY FIRST SEARCH ENGINE
- 8. whitedotnet #whiteexchange Search 1.0 DURING THIS TIME ONLY A FEW WEBSITES EXISTED
- 9. whitedotnet #whiteexchange Search 1.0 I’M TALKING A FEW HUNDRED
- 10. whitedotnet #whiteexchange Search 1.0 AND ONLY A FEW SEARCH ENGINES
- 14. whitedotnet #whiteexchange Search 1.0 THEY WERE VERY SIMPLE
- 15. whitedotnet #whiteexchange Search 1.0 WHICH MEANT YOU COULD RANK BY…
- 16. whitedotnet #whiteexchange CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS
- 21. whitedotnet #whiteexchange Sergi Brin & Larry Page whitedotnet #whiteexchange
- 23. whitedotnet #whiteexchange CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS
- 27. whitedotnet #whiteexchange What you want to say What they are interested in Relevance INCREASED RELEVANCE IN THE SERPS Content Links
- 36. whitedotnet #whiteexchange FIRST IT WAS VERTICAL SEARCH News Groups Directory Images Google Search
- 40. whitedotnet #whiteexchange UNIVERSAL SEARCH UNTIL THEY DECIDED TO BRING IT ALL TOGETHER
- 44. whitedotnet #whiteexchange CHANGED OUR THINKING IN 10 YEARS THEY HAD
- 45. whitedotnet #whiteexchange Search 1.0 ALL WHILST THERE WAS STIFF COMPETITION
- 48. whitedotnet #whiteexchange Search 1.0 AND MARKETERS TRYING TO MANIPULATE THE ALGORITHM
- 50. whitedotnet #whiteexchange Search 1.0 MORE MAJOR CHANGES IN 2 YEARS THAN THE PREVIOUS 12
- 51. whitedotnet #whiteexchange FIRST CAME THE PANDA – RELEASED FEB 2011 whitedotnet The Venice Update #whiteexchange
- 52. whitedotnet #whiteexchange THE PANDA UPDATE – RELEASED FEB 2011 whitedotnet
- 53. whitedotnet #whiteexchange The Panda algorithm update affected up to 12% of search results. Panda cracked down on websites with thin content, content farms and high ad- to-content ratio. EFFECT OF PANDA
- 54. whitedotnet #whiteexchange THE PENGUIN UPDATE – RELEASED APRIL 2012
- 55. whitedotnet #whiteexchange Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries. EFFECT OF PENGUIN
- 59. whitedotnet #whiteexchange STARTING TO INTEGRATE SOCIAL SIGNALS
- 61. whitedotnet #whiteexchange IT WILL BECOME QUICKER WHERE WILL SEARCH GO
- 62. whitedotnet #whiteexchange MORE SEMANTIC WHERE WILL SEARCH GO
- 63. whitedotnet #whiteexchange MORE SOCIAL WHERE WILL SEARCH GO
- 65. whitedotnet #whiteexchange THESE ARE ONLY MY THOUGHTS IN 10 YEARS THEY HAD