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bauhaus ideology
          and the
  future of web design

        simon collison
       fowd tour 2009
bauhaus ideology and the future of web design   simon collison   fowd tour 2009
bauhaus ideology and the future of web design   simon collison   fowd tour 2009
bauhaus ideology and the future of web design                    simon collison   fowd tour 2009




                                                Walter Gropius
bauhaus ideology and the future of web design   simon collison   fowd tour 2009
bauhaus ideology and the future of web design                                                             simon collison       fowd tour 2009




                Left to right: Josef Albers, Hinnerk Scheper, Georg Muche, László Moholy-Nagy, Herbert Bayer, Joost Schmidt,
                Walter Gropius, Marcel Breuer, Wassily Kandinsky, Paul Klee, Lyonel Feininger, Gunta Stölzl, Oskar Schlemmer
bauhaus ideology and the future of web design           simon collison   fowd tour 2009




                  one of the main objectives of the bauhaus
                  was to unify art, craft, and technology.


                  the machine was considered a positive
                  element, and therefore industrial and
                  product design were important components.
bauhaus ideology and the future of web design   simon collison   fowd tour 2009
bauhaus ideology and the future of web design   simon collison   fowd tour 2009
bauhaus ideology and the future of web design            simon collison   fowd tour 2009




                  Gropius called for a reform in artistic
                  process, rather than a new style. He said that
                  art cannot really be taught, so he declared
                  that art should be led back to its fundament
                  and prerequisite in handicraft, where it is
                  possible to learn how to handle materials
bauhaus ideology and the future of web design   simon collison   fowd tour 2009
bauhaus ideology and the future of web design   simon collison   fowd tour 2009
bauhaus ideology and the future of web design   simon collison   fowd tour 2009
bauhaus ideology and the future of web design    simon collison   fowd tour 2009




     • an environment of experimentation and synthesis
     • mass production is reconcilable with individual
         artistic spirit
     • honesty of construction, truth to materials
     • form follows function
     • simplified forms and clean lines
     • qualities of light & airiness
     • standardised production
     • architecture adapted to our world
bauhaus ideology and the future of web design   simon collison   fowd tour 2009




                   what if web design had existed in
                              the 1920s?

                      have we learned anything from
                           bauhaus principles?

                         how might we move forward?
bauhaus ideology and the future of web design   simon collison   fowd tour 2009




                          a bauhaus view of
                             today’s web
bauhaus ideology and the future of web design       simon collison   fowd tour 2009




                                                1
                    acknowledge the machine
bauhaus ideology and the future of web design       simon collison   fowd tour 2009




                                                2
                          standardise production
bauhaus ideology and the future of web design       simon collison   fowd tour 2009




                                                3
                 encourage experimentation
                       and synthesis
bauhaus ideology and the future of web design       simon collison   fowd tour 2009




                                                4
                              form follows function
bauhaus ideology and the future of web design       simon collison   fowd tour 2009




                                                5
                         economy and simplicity
bauhaus ideology and the future of web design   simon collison   fowd tour 2009




                          a bauhaus view of
                           tomorrow’s web
bauhaus ideology and the future of web design       simon collison   fowd tour 2009




                                                1
                        honesty of construction
                           truth to materials
bauhaus ideology and the future of web design                           simon collison   fowd tour 2009




                                                http://www.ecoki.com/
bauhaus ideology and the future of web design                               simon collison   fowd tour 2009




                                                http://secondandpark.com/
bauhaus ideology and the future of web design            simon collison   fowd tour 2009




                                                2
                                       develop systems
bauhaus ideology and the future of web design                                  simon collison   fowd tour 2009




                                                http://fivesimplesteps.co.uk/
bauhaus ideology and the future of web design                                simon collison   fowd tour 2009




                                                http://sushiandrobots.com/
bauhaus ideology and the future of web design       simon collison   fowd tour 2009




                                                3
                            a holistic approach to
                                  web design
bauhaus ideology and the future of web design                                       simon collison   fowd tour 2009




                                                http://flickr.com/photos/adactio//
bauhaus ideology and the future of web design                                  simon collison   fowd tour 2009




                                                http://fivesimplesteps.co.uk/
bauhaus ideology and the future of web design                                                       simon collison   fowd tour 2009




                                                http://jasonsantamaria.com/articles/whats-golden/
bauhaus ideology and the future of web design       simon collison   fowd tour 2009




                                                4
                              mass production and
                              individual expression
bauhaus ideology and the future of web design   simon collison    fowd tour 2009




                                                        http://squaredeye.com/




    http://kissmeimpolish.com/
bauhaus ideology and the future of web design                                 simon collison   fowd tour 2009




                                                http://jasonsantamaria.com/
bauhaus ideology and the future of web design                               simon collison   fowd tour 2009




                                                http://gregorywood.co.uk/
bauhaus ideology and the future of web design       simon collison   fowd tour 2009




                                                5
                              adapt and respond to
                                   our world
bauhaus ideology and the future of web design                           simon collison   fowd tour 2009




                                                http://www.yugop.com/
bauhaus ideology and the future of web design                           simon collison   fowd tour 2009




                                                http://www.yugop.com/
bauhaus ideology and the future of web design                                                           simon collison   fowd tour 2009




                                                http://www.chromeexperiments.com/detail/browser-ball/
bauhaus ideology and the future of web design                                           simon collison   fowd tour 2009




                                  Excerpt from “On Utopianism”, spoken by Walter Gropius.
bauhaus ideology and the future of web design                       simon collison   fowd tour 2009




                                                thanks
                                           simon collison
                                          fowd tour 2009
                                    www.slideshare.net/collylogic

                                                erskinedesign.com
                                                     colly.com
                                                    @collylogic

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Bauhaus History & Website Lecture

  • 1. bauhaus ideology and the future of web design simon collison fowd tour 2009
  • 2. bauhaus ideology and the future of web design simon collison fowd tour 2009
  • 3. bauhaus ideology and the future of web design simon collison fowd tour 2009
  • 4. bauhaus ideology and the future of web design simon collison fowd tour 2009 Walter Gropius
  • 5. bauhaus ideology and the future of web design simon collison fowd tour 2009
  • 6. bauhaus ideology and the future of web design simon collison fowd tour 2009 Left to right: Josef Albers, Hinnerk Scheper, Georg Muche, László Moholy-Nagy, Herbert Bayer, Joost Schmidt, Walter Gropius, Marcel Breuer, Wassily Kandinsky, Paul Klee, Lyonel Feininger, Gunta Stölzl, Oskar Schlemmer
  • 7. bauhaus ideology and the future of web design simon collison fowd tour 2009 one of the main objectives of the bauhaus was to unify art, craft, and technology. the machine was considered a positive element, and therefore industrial and product design were important components.
  • 8. bauhaus ideology and the future of web design simon collison fowd tour 2009
  • 9. bauhaus ideology and the future of web design simon collison fowd tour 2009
  • 10. bauhaus ideology and the future of web design simon collison fowd tour 2009 Gropius called for a reform in artistic process, rather than a new style. He said that art cannot really be taught, so he declared that art should be led back to its fundament and prerequisite in handicraft, where it is possible to learn how to handle materials
  • 11. bauhaus ideology and the future of web design simon collison fowd tour 2009
  • 12. bauhaus ideology and the future of web design simon collison fowd tour 2009
  • 13. bauhaus ideology and the future of web design simon collison fowd tour 2009
  • 14. bauhaus ideology and the future of web design simon collison fowd tour 2009 • an environment of experimentation and synthesis • mass production is reconcilable with individual artistic spirit • honesty of construction, truth to materials • form follows function • simplified forms and clean lines • qualities of light & airiness • standardised production • architecture adapted to our world
  • 15. bauhaus ideology and the future of web design simon collison fowd tour 2009 what if web design had existed in the 1920s? have we learned anything from bauhaus principles? how might we move forward?
  • 16. bauhaus ideology and the future of web design simon collison fowd tour 2009 a bauhaus view of today’s web
  • 17. bauhaus ideology and the future of web design simon collison fowd tour 2009 1 acknowledge the machine
  • 18. bauhaus ideology and the future of web design simon collison fowd tour 2009 2 standardise production
  • 19. bauhaus ideology and the future of web design simon collison fowd tour 2009 3 encourage experimentation and synthesis
  • 20. bauhaus ideology and the future of web design simon collison fowd tour 2009 4 form follows function
  • 21. bauhaus ideology and the future of web design simon collison fowd tour 2009 5 economy and simplicity
  • 22. bauhaus ideology and the future of web design simon collison fowd tour 2009 a bauhaus view of tomorrow’s web
  • 23. bauhaus ideology and the future of web design simon collison fowd tour 2009 1 honesty of construction truth to materials
  • 24. bauhaus ideology and the future of web design simon collison fowd tour 2009 http://www.ecoki.com/
  • 25. bauhaus ideology and the future of web design simon collison fowd tour 2009 http://secondandpark.com/
  • 26. bauhaus ideology and the future of web design simon collison fowd tour 2009 2 develop systems
  • 27. bauhaus ideology and the future of web design simon collison fowd tour 2009 http://fivesimplesteps.co.uk/
  • 28. bauhaus ideology and the future of web design simon collison fowd tour 2009 http://sushiandrobots.com/
  • 29. bauhaus ideology and the future of web design simon collison fowd tour 2009 3 a holistic approach to web design
  • 30. bauhaus ideology and the future of web design simon collison fowd tour 2009 http://flickr.com/photos/adactio//
  • 31. bauhaus ideology and the future of web design simon collison fowd tour 2009 http://fivesimplesteps.co.uk/
  • 32. bauhaus ideology and the future of web design simon collison fowd tour 2009 http://jasonsantamaria.com/articles/whats-golden/
  • 33. bauhaus ideology and the future of web design simon collison fowd tour 2009 4 mass production and individual expression
  • 34. bauhaus ideology and the future of web design simon collison fowd tour 2009 http://squaredeye.com/ http://kissmeimpolish.com/
  • 35. bauhaus ideology and the future of web design simon collison fowd tour 2009 http://jasonsantamaria.com/
  • 36. bauhaus ideology and the future of web design simon collison fowd tour 2009 http://gregorywood.co.uk/
  • 37. bauhaus ideology and the future of web design simon collison fowd tour 2009 5 adapt and respond to our world
  • 38. bauhaus ideology and the future of web design simon collison fowd tour 2009 http://www.yugop.com/
  • 39. bauhaus ideology and the future of web design simon collison fowd tour 2009 http://www.yugop.com/
  • 40. bauhaus ideology and the future of web design simon collison fowd tour 2009 http://www.chromeexperiments.com/detail/browser-ball/
  • 41. bauhaus ideology and the future of web design simon collison fowd tour 2009 Excerpt from “On Utopianism”, spoken by Walter Gropius.
  • 42. bauhaus ideology and the future of web design simon collison fowd tour 2009 thanks simon collison fowd tour 2009 www.slideshare.net/collylogic erskinedesign.com colly.com @collylogic