2.  Age: 24
 Weight: 240lbs
 Born: December 30, 1884
Akron, Ohio
 Saint Vincent-Saint Mary School
 Position: Forward
 Ranked 35th on TV/Radio
 60th on theweb
 21st ranked in Press
clips

3. •NBA Eastern Conference Champion with the Cavaliers: 2007
•2-time NBA All-Star Game MVP: 2006, 2008
•NBA Rookie of the Year: 2004
•4-time NBA All-Star: 2005, 2006, 2007, 2008
•4-time All-NBA: 2005, 2006, 2007, 2008
•FIBA Americas Championship: 2007
•Olympic Champion: 2008
•Youngest player to be named NBA rookie of the year, youngest to
record a triple-double, to score 40 points in a game, youngest to reach
50 points, youngest to average 30 points, awarded All-NBA honors,
youngest to be named All-NBA First Team, All-Star MVP

4. PPG RPG APG C-
PPG
C-RPG C-
APG
Endorsements
Kobe Bryant 25 5.3 4.6 25 5.3 4.6 Adidas, Nike, Sony,
Vitamin Water
Shaquille
O’Neal
18.1 9.0 2.6 25 11.4 2.6 Chinese sneaker-Li-Ning,
Pepsi-Cola, Taco Bell,
Burger King, Radio
Shack, Super Bowl Ads,
and ESPN commercials
Paul Pierce 19.5 5.8 3.8 22.9 6.3 3.9 Pepsi, ..etc.
Lebron James 27.8 7.5 7 27.4 7.0 6.6 Upper Deck, Nike,
Vitamin Water, Vogue,
Sprite

5. James not in the top 20 highest paid NBA
players
1. Kevin Garnett 24,751,934
2. (tied) Jason Kidd and Jermaine O”Neal
21,372,000
4. Kobe Bryant: 21262,500
5. Shaquille O’Neal 21,000,000

6.  My client is seeking a new contract that would total
approximately $60 million overthe next three years.
Features of the contract would include:
 § Signing bonus of $15 million
 § Added incentives would include:
 • $1 million foreach yearthe Cavaliers win more than 50
games
 • $2 million each yearthe Cavaliers make the playoffs
 • $3 million each yearthe Cavaliers win the Eastern
conference championship
 $5 million foreach yearthe Cavaliers win the NBA
championship

7.  My client, LeBron James, isseeking threenew
endorsement dealsfrom thefollowing companies:
 – Kellogg’scereals: Looking for someonewholesometo
represent your product?LeBron Jamesisyour man!
 Target: Children ages5-16 acrosstheU.S
 • Mr. James’ asking pricefor thisendorsement deal is
$5 million ayear for thesubsequent fiveyears.
 – Hilton Hotels: Who better to represent your lineof
business-travel hotelsthan LeBron James, theultimate
businessman!
 Target: Business men and women across the U.S, who are
constantly traveling due to work.

8.  • Mr. James is seeking $35 million overthe next
five years, as well as a complimentary suite in
every city his team travels to during that time.
 – Mercedes Benz: Already an ownerof a Mercedes
Benz, LeBron shows great brand loyalty and would be
a great endorserof yourproduct.
 • Mr. James would like $50 million overthe next five
years, as well as one new Mercedes Benz SLR.
 Target: Citizens ages 16+ across the U.S

9. •http://www.eskimo.com/~pbender/contracts
•http://www.insidehoops.com/nbasalaries.shtml
•http://www.tvacres.com/advertising_endorsements.htm
•http://gossiponthis.com/2008/03/31/celebrity-
endorsements-lebron-james-for-vitamin-water-jay-z-for-
fendi/
•http://www.forbes.com/lists/2005/53/IIOW.html
•http://www.cleveland.com/datacentral/index.ssf/2008/10/compare_your
•http://www.nba.com/playerfile/lebron_james/career_stat
s.html

10. •http://www.eskimo.com/~pbender/contracts
•http://www.insidehoops.com/nbasalaries.shtml
•http://www.tvacres.com/advertising_endorsements.htm
•http://gossiponthis.com/2008/03/31/celebrity-
endorsements-lebron-james-for-vitamin-water-jay-z-for-
fendi/
•http://www.forbes.com/lists/2005/53/IIOW.html
•http://www.cleveland.com/datacentral/index.ssf/2008/10/compare_your
•http://www.nba.com/playerfile/lebron_james/career_stat
s.html