1. Business proposal by:
Daniel Ducic, Elsie Cardenas, Devon Zielinski, Jenny Ngo

2. Proposal
 Create a new Ski and Snowboard Company
based in Denver, Colorado
 Focus on providing high end services and
products
 Estimated Cost: 10 million

3. Overview
 Industry Overview
 Website Analysis
 Goals and Expectations

4. Benefits
 High margin items such as Apparel and
Gear for guaranteed profitability
 Rental services for Snowboards, Skis and
Snowmobiles
 Instructor Classes and Private Lessons

5. Industry Overview
 Demographic of skiers and snowboarders is
25-50.
 High margin and sales levels in apparel
 Leisure ski trips have seen a 15% increase
over the last few years

6. A Growing Industry
Season 2006/2007 2007/2008 % Change
Number of
Visitors to
Ski Resorts
55.1 Million 60.1 Million +6.1%

7. Porters Five Forces
High High
Low
High High
Buyer Power Supplier Power Threat of
Substitute
Products
Threat of New
Entrants
Rivarly Among
Competitiors

8. Websites Analyzed
Buckmans
Pedigree Ski Shop
Burton
US Outdoor Store

9. Elskiskis’ Company Website
 Homepage

10. Goals
 Unique Shopping Experience
 Extraordinary Customer Service
 90% Awareness in First Year
 Increase Net Operating Profit (NOP) 10%
year over year
 Expand to 5 stores within 10 years

11. Potential Kiosk Locations
Aspen Vail Breckenridge
Services Include:
Private Lessons
Rental Reservations
Check-ins
Purchase Products

12. Final Thoughts
 Estimated cost of 10 million
 Industry is growing due to lower age
demographic
 High chance of success due to high margin
products and services