1. Ancillary Billboard
Analysis
Daniel Gripton

2. The Times ‘Ballet Billboard’
Image appeals to the audience, signifies the audience type. For example ballet
obviously adheres to the higher classes, rather than the working class who
would be able to relate to something like football.
The image takes up
tall of the billboard.
However it doesn’t
detract away from the
eloquence of the
image by using a The logo for the
bright background, newspaper stands
instead it uses out against the
subdued colours like tagline. The
the navy blue curtain ‘times’ is in red
and the dark brown and the text is
stage. significantly
bigger. This is the
products brand
‘A short sharp read’; the tagline identity that the
is conveyed through the image. audience can
The image also conveys that identify with.
reading the news is incorporated
into her everyday routine.

3. Shropshire Star ‘Paper Aeroplane’
Tagline, ‘We’re up there with the best’. The tagline is a pun on the paper
plane advertisement; meaning both ‘up there’ metaphorically (they are
one of the best newspapers) as well as a literal translation to do with
their support of the RAF Cosford Air Show.
White space to
make sure the
advertisement
The image of the stands out, and
paper plane and the so nothing
newspapers support detracts away
for the RAF Cosford from the product
Airshow creates and the
synergy through the meaning of the
brand. advertisement.
Informs the audience about the The image of the
newspaper and what is featured inside. newspaper is so the
This is because it is a smaller local audience can recognise
newspaper unlike ‘The Times’, which is the brands identity.
a national newspaper thus, being better
known.