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Bringing Social Media and Wildlife Together

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Danielle Brigida
Danielle Brigida

NWF's social media strategy came about very organically but works to help all NWF programs and goals. By empowering programs to start their own social media our presences communicate directly with their desired audience and we give each person a more authentic experience.

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Bringing Social Media and Wildlife Together Danielle Brigida [email_address] @starfocus @NWF How the National Wildlife Federation developed its social media strategy.
Be Present facebook Facebook Mixx Causes Change.org
Brand Your Organization VS.
Where to Begin? ,[object Object],[object Object],[object Object]
Know Your Priorities
NWF Programs on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea @forestjustice @akglobalwarming @nwfpacific @mountainaura WildlifeAction
People share their wildlife sightings
We Use “Listening” Tools
Participate … and learned what people liked. WILDLIFE
Working Together Made It Possible to Integrate Twitter Twitter Feed On Our Website!
Enrich Programs w/ Social Media WildObs iPhone App allows people to record wildlife observations on their phone, shows on a map on NWF.org
Study and Test ,[object Object],[object Object],[object Object]
Mix Up Platforms
Improve Internal Communications
Remember What You Learn Originally uploaded to Flickr by Gutter
So That Next Time...
You Can Apply What You Learn! #speciesday
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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