PR News Measurement Conference

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Danielle Brigida

A deck on measuring Twitter and the impact it can have on your goals.

Business

Measuring Twitter

By Danielle Brigida
National Wildlife Federation
brigidad@nwf.org
@starfocus

There are Tons of Ways to Measure
Twitter Specific Metrics
• Crowdbooster – mentions, replies & followers
• Hootsuite – mentions, replies & followers
• Twitter Counter - # of followers
• Rowfeeder - mentions
• Topsy and Topsy Analytics

But How Do You Tackle What Makes
The Most Sense?

In Our Quarterly Report We Look At…
• Website traffic referred by Twitter to the
number of retweets the articles/tweets
received.

• Noteworthy follows or lessons learned from
Twitter

• Combining qualitative and quantitative
information in a meaningful way

Picking the Right Management Tool

• Hootsuite
• Sprout Social
• Crowdbooster
• Tweetdeck
• Thrive

And many more…

We Experiment!

Though it can
be uncomfortable…

Understand the Influence
of Your Followers

Klout Chrome Extension

Find New Ways to Make Your
Conversations Meaningful

Remember!
Twitter is About Relationships

Tips for Twitter Measurement
• Monitor relevant keywords
• Track specifics and trends
• Report back
• Integrate Twitter when possible
• Constantly experiment
• Focus on what matters!

Any Questions?

Danielle Brigida
National Wildlife Federation
brigidad@nwf.org
@starfocus or @nwf

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PR News Measurement Conference

1. Measuring Twitter By Danielle Brigida National Wildlife Federation brigidad@nwf.org @starfocus

2. There are Tons of Ways to Measure Twitter Specific Metrics • Crowdbooster – mentions, replies & followers • Hootsuite – mentions, replies & followers • Twitter Counter - # of followers • Rowfeeder - mentions • Topsy and Topsy Analytics

3. But How Do You Tackle What Makes The Most Sense?

4. In Our Quarterly Report We Look At… • Website traffic referred by Twitter to the number of retweets the articles/tweets received. • Noteworthy follows or lessons learned from Twitter • Combining qualitative and quantitative information in a meaningful way

5. Compare Retweets to Web Traffic

6. Picking the Right Management Tool • Hootsuite • Sprout Social • Crowdbooster • Tweetdeck • Thrive And many more…

7. We Experiment! Though it can be uncomfortable…

8. Promoted Trends

9. Promoted Tweets

10. Understand the Influence of Your Followers Klout Chrome Extension

11. Get to Know Loyal Twitter Followers

12. Track Tweets with Scripts

13. Or Tools Like Rowfeeder…

14. Find New Ways to Make Your Conversations Meaningful

15. Remember! Twitter is About Relationships

16. Tips for Twitter Measurement • Monitor relevant keywords • Track specifics and trends • Report back • Integrate Twitter when possible • Constantly experiment • Focus on what matters!

17. Any Questions? Danielle Brigida National Wildlife Federation brigidad@nwf.org @starfocus or @nwf