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Danielle Brigida
Danielle Brigida
1  sur  18
Measuring What’s Right for You @starfocus Danielle Brigida Manager of Social Media National Wildlife Federation
Choosing Your Objectives with Social Media • Research and Learning • Build Relationships /Issues Awareness • Improve Reputation • Content Generation/Issues Awareness • Driving Traffic • Actions Taken • Fundraising
Analyze Conversations and Communities • Blogs – Blogpulse – Icerocket – Google Blog Search • Facebook/Twitter – Search.twitter – Social Mention – Kurrently – Boardreader – Addictomatic
Find a Tool for You! Small Act Thrive
Think about Trackable Objectives! http://www.devonvsmith.com/2010/07/a-social-media-measurement-plan/
Google Social Analytics
Top Content Shared on Facebook
Using Facebook Insights
Measuring all this?
Combining Web and Facebook Metrics Web Traffic Reach People talking about Likes You Visitors Frequency Mentions # of Likes Top Content Referrers Viral Reach Popular Content Donations Visitors Check-ins Engaged Users Actions Views Stories from posts # of Comments
Collect Qualitative Data Too
Start Brainstorming Ways to Prove Your Objective • Research and Learning – develop monitoring dashboard • Build Relationships/Issues Awareness – increase fans or #number of followers • Improve Reputation – survey results • Content Generation – number of passionate bloggers • Driving Traffic – increase time on site, pageviews • Actions Taken - # of comments, tweets, etc • Fundraising – number of dollars directly and indirectly
Follow Helpful Resources http://www.Bethkanter.org http://www.mashable.com http://www.prnewsonline.com/ http://www.johnhaydon.com/
Create Daily, Weekly or Monthly Reports to Share
Key Takeaways • Conduct analysis of online messages, conversations and communities • Connect media coverage, web site traffic and online interaction to your objectives • Use Facebook insights, web analytics and other tools to track your social media impact • Create a report that shares your findings
Questions? Danielle Brigida brigidad@nwf.org @starfocus @nwf

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PRNEWS Webinar ROI

  • 1. Measuring What’s Right for You @starfocus Danielle Brigida Manager of Social Media National Wildlife Federation
  • 2. Choosing Your Objectives with Social Media • Research and Learning • Build Relationships /Issues Awareness • Improve Reputation • Content Generation/Issues Awareness • Driving Traffic • Actions Taken • Fundraising
  • 3. Analyze Conversations and Communities • Blogs – Blogpulse – Icerocket – Google Blog Search • Facebook/Twitter – Search.twitter – Social Mention – Kurrently – Boardreader – Addictomatic
  • 4. Find a Tool for You! Small Act Thrive
  • 5. Think about Trackable Objectives! http://www.devonvsmith.com/2010/07/a-social-media-measurement-plan/
  • 7. Top Content Shared on Facebook
  • 9.
  • 11. Combining Web and Facebook Metrics Web Traffic Reach People talking about Likes You Visitors Frequency Mentions # of Likes Top Content Referrers Viral Reach Popular Content Donations Visitors Check-ins Engaged Users Actions Views Stories from posts # of Comments
  • 13. Start Brainstorming Ways to Prove Your Objective • Research and Learning – develop monitoring dashboard • Build Relationships/Issues Awareness – increase fans or #number of followers • Improve Reputation – survey results • Content Generation – number of passionate bloggers • Driving Traffic – increase time on site, pageviews • Actions Taken - # of comments, tweets, etc • Fundraising – number of dollars directly and indirectly
  • 14. Follow Helpful Resources http://www.Bethkanter.org http://www.mashable.com http://www.prnewsonline.com/ http://www.johnhaydon.com/
  • 15. Create Daily, Weekly or Monthly Reports to Share
  • 16.
  • 17. Key Takeaways • Conduct analysis of online messages, conversations and communities • Connect media coverage, web site traffic and online interaction to your objectives • Use Facebook insights, web analytics and other tools to track your social media impact • Create a report that shares your findings

Notes de l'éditeur

  1. Here’s an example of NWF’s quarterly report that talks about some of the most successful blog posts. By comparing long term trends we can make educated guesses about the content that works.