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Using Technology and Social Media to Educate and Motivate

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Danielle Brigida
Danielle Brigida

Using social media to educate and motivate is really about joining the communities you hope to enrich.

FormationMédias sociaux
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The Use of Technology and Social Media to Educate and Motivate By Danielle Brigida U.S. Fish and Wildlife Service @starfocus Photo by: Kristine Sowl US
I’m a Wildlife and Technology Geek
Social Media: Just a New Way To Do Old Business
Some Reasons To Be on Social Media Fire = Criticism Earth = Relationships Flood = Support
Who Needs An Overview? • Twitter • Facebook • Instagram • Linkedin • Tumblr • Flickr • Youtube • Google+ • Pinterest
Types of Social Media Owned Your Branded Presences Earned Organic Shares and Posts Paid Social Advertising
Let’s Work to Remind the World What’s Out There
Steps to Giving Your Message the Best Shot at Being Heard Photo: Steve Chase USFWS
Join the Community (Don’t Just Talk At It) • Listen Carefully • Be Responsive • Add Value • Spark Discussion • Be Present • Follow Passion @starfocus
Weave a Story Involving Your Community @klsnature @starfocus
Consider ALL your communication channels
Do not just “push it out”
Art of Quality Conversations • Speak Less- Listen More • Develop Your Sense of Humor • Know Your Current Events • Keep Track of Interesting Experiences • Be a Bearer of Good Tidings • Keep Comments Short and To the Point @starfocus
Objectives and Visual Elements Inspire Americans To Protect Wildlife For Our Children’s future Photographs Getting Outdoors Watching for Wildlife Instagram Google+ Facebook Flickr
Give Others the Microphone to Share Your Work
Find Ways to Engage That Encourage Social Behavior
Serve as a Resource:
Understand the Content Lifespan Social Blog Posts News Articles Features Evergreen Content Formal Informal Right Now 3 years from now
Let your content give context to your work
Adapt to how people use the tools…
Listen to and Research Your Audience
For Example… Search Keywords • Organization’s Name • Key individuals • Branding mistakes • Program references Referring Traffic • Google Analytics • Facebook insights
Organize and Follow Key Opinion Leaders
Repurpose Content
Combine Online and Offline Media
Make the presence benefit both YOU and your community
Redefine the Tool
Be Strategic About What You Post
Make Sharing Easy and Accessible
Understand How People are Consuming and Sharing Content • Compelling Message • Intriguing Visual • Clear Action
Choose Your Metrics
How should you use social media? br3akthru Like (Mad) Scientists!
Questions? Danielle Brigida National Social Media Manager U.S. Fish and Wildlife Service @USFWSHQ or @starfocus danielle_brigida@fws.gov Judy N, Flickr

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Using Technology and Social Media to Educate and Motivate

Notes de l'éditeur

  1. Informal does not mean fabricated or under-researched. It simply means you are giving more of a voice to your content than you would if it was a scientific paper.