Social Media Managers: Why You Need One & How To Find One
1. // SOCIAL MEDIA MANAGERS:
WHY YOU NEED ONE & HOW TO FIND ONE
MASTERMINDS
2. GROWING SOCIAL MEDIA SPEND
Will remain unchanged
5%
Substantially more resources
39%
57%
Somewhat more resources
Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011
MASTERMINDS
3. INVESTMENTS IN SOCIAL SPENDING
57%
48%
39% 38%
25%
16% 14%
Hiring full-time Services Creating Media Consulting/other IT Systems/ Hiring contractors,
employees provided more content buyers professional partnerships freelancers,
by partners services or part-time
employees
Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011
MASTERMINDS
6. JOB TITLES
• Community Director
• Community Manager
• Social Media Manager
• Social Media Strategist
• Engagement Manager
• Content Strategist
• Social Marketing Manager
• Conversation Manager
• Analytics Manager
• Integrated Media Manager
• Application Developer
MASTERMINDS
7. FUNCTIONS
Community Management – listen, respond and converse
Strategy – effectively integrate social into marketing plans
Content Development – create relevant and interesting content
Measurement – set and measure KPIs
MASTERMINDS
16. LET’S TALK
Jeff LaFrance
Director of Marketing Events
FIREKEEPERS CASINO
Noah Besheer
Interactive Media Specialist
LUMIÈRE PLACE & RIVER CITY CASINOS
Andrea Janssen
Social Media Manager
MASTERMINDS
MASTERMINDS
17. // SOCIAL MEDIA MANAGERS:
WHY YOU NEED ONE & HOW TO FIND ONE
MASTERMINDS
18. //SOCIAL MEDIA AND ONLINE GAMING:
The Rise of Social Gaming
Speaker: Charles Harper
Vice President of Business Development
DOUBLEDOWN INTERACTIVE
MASTERMINDS
24. Social Gaming Snapshot Today
• Social Casino Games will reach $1.6 Billion this year
• Social Casino Games growing to $2.4 Billion in 2015
• Social Casino Gaming revenue in the US alone hit 64.7 Million in
July 2012
• Social Gaming MAUs expected to hit 33.4% of all Social Games
player by 2013
• Slot players outspend Table Game Players 3.5X1
• Slot player ARPPU is almost $20 higher than Social Poker ARPPU
(June/July 2012)
• The Social Casino audience has doubled since 2010
Superdata “Social Game Metrics” study, August 2012
25. Slot games are big on Facebook
Facebook Daily Active Users
Slingo by Zynga – 2.9m
Slotomania by Caesars – 2.1m
DoubleDown Casino by IGT – 1.5m
Games By GSN Game Show Network – 1.3m
Lucky Slots by Blue Shell Games – 840,000
Source: AppData.com (as of 9/19/12)
26. Social Gaming Vs. Online Gambling
• More than 235M MAU’s playing Facebook
games*
• The social gaming market is expected to
grow to $5B by 2015**
• There are 53.4M people gambling online
worldwide***
Sources: *Mark Zuckerberg at TechCrunch Disrupt’, 8/12
**Business Insider ,4/11; ***Superdata, 8/12
27. The Rise Of Social Gaming…
• Players demand
– A meta-game
– Social experiences - they can play with their
friends
– More casual, less threatening environments to
play
28. The Future
• Online gambling will fundamentally change
to reach the larger audience
• Sites will become more like social gaming
sites with wagering… or social gaming
sites will become gambling sites
• Gambling sites will no longer be narrowly
focused
31. Online Gambling vs. Social Gaming
Inviting Off-putting
Simple Complex
Social Solitary
Friendly Unfriendly
Easy Hard
Unthreatening Threatening
Fun Not Fun
33. Summary
• Online gambling will become more like
social gaming
• The rapid growth of online casino games
can’t be ignored, by 2015 they will
represent 50% of social gaming revenue
