How do you manifest your boldest dreams into reality (in less than six months)? This presentation was part of the online Do Love Talk featuring Danielle Leslie and Amber Rae. Danielle discusses lessons learned from creating businesses around her passions in under six months.
5. I WILL SHARE A TALE OF…
turning have nots to haves
getting paid to do what you love
letting fear fuel you & curiosity lead you
6. FIRST
turning have nots to haves
getting paid to do what you love
letting fear fuel you & curiosity lead you
7. MY NOTHING TO SOMETHING STORY
first six GenJuice started as a bi-monthly meetup, est. by my co-founder
months
Arielle Scott, at a Berkeley café.
After targeted blogger outreach, Facebook tagging, and a Twitter
campaign, we planned a 13-city tour and raised $10K in
sponsorship.
Over 42 days, we visited 13 cities, 300+ first-time entrepreneurs,
and grew 16K followers, 1 distinct brand, and 1 dynamic tribe
next six We grew to 100+ content contributors and 10K monthly visitors
months
We raised $60K in investment capital, attended SeedStart: startup
accelerator in NYC
When we started, we had no following or established presence online. We
built GenJuice from the ground up.
LESSON: Turn your “have nots” into haves.
8. MY NOTHING TO SOMETHING STORY
GenJuice started as a bi-monthly meetup at a Berkeley café.
Blogger outreach, Facebook tagging, and a Twitter campaign
AT THE END OF IT ALL,
later, we had a 13-city tour and almost $10K in sponsorship.
13 cities, 300+ first-time entrepreneurs, 16K followers, 1
brand, 1 tribe
100+ content contributors, 10K monthly visitors
we failed.
$60K raised, startup accelerator in NYC
After all of this…we failed.
(GenJuice is inactive.)
Turn your “have nots” into your haves.
9. WHY FAILURE IS REMARKABLE
I learned we all have
a story. Most of us
just don’t know how
to tell it (yet).
We have the power
to decide what our
future story will be.
Build a bridge from
the you of today to
the you of
tomorrow.
Turn your “have
nots” into your
haves.
10. NEXT
turning have nots to haves
getting paid to do what you love
letting fear fuel you & curiosity lead you
11. GETTING PAID TO DO WHAT I LOVE
My start with my marketing consulting business: I
sold a $250/month contract to do work I despised.
What I quickly learned and applied to my business:
Know your brilliance. Stick to your strengths and
pitch what you love to do.
Know how to bottle your brilliance. Package it into
something you can sell.
Ship and share it with the world. Take it to market.
After applying these principles, I charged clients
$2-$3K/month to do what I was born to do—help
brands grow legs and reach those who need them
most.
12. LAST
turning have nots to haves
getting paid to do what you love
letting fear fuel you & curiosity lead you
13. FEAR & CURIOSITY
Do Love Project started as a side project.
I spent hours interviewing people to find out why they weren’t
doing what they love for a living…because I was curious.
14. DOLOVEPROJECT
I decided to work one-on-one with a couple people I interviewed, to help
them take action on their dreams, and we accomplished more than they
ever imagined in just five weeks.
“While working with Danielle, I was surprised to find that, with a little push, I could put my
ideas into immediate action. Initially, I was very hesitant to start her course because 5 weeks seems
like such a short amount of time, but we did it! Each week I had a different assignment, in which I
completed a photo-shoot, created an artist bio/brand, and had my debut performance, all while
working over time at my job. In other words, I learned that whatever I want "it" to be is possible.!
I am so grateful that I had the opportunity to work with Danielle because I got to know that
she's a great person who authentically wants to see others succeed. My Do Love experience is
only the beginning and knowing that is absolutely mind boggling. I recommend this course for
anyone who wants a jumpstart on his or her wildest dream because it takes an action plan and
a supportive team to create it.”!
Miriam Victoria!
Singer/Songwriter!
15. DOLOVEPROJECT
"Danielle challenges you to take your goals to the next level and never puts a limit, or allows
you to put a limit, on what you can do. !
Before working with Danielle, I felt like I couldn't sell my services and package my soft skills.
She also helped me find a missing piece that would allow me to bridge the two things I'm most
passionate about: music and non-profits. !
If I hadn't worked with Danielle, I honestly wouldn't be pursing my passions, at least not right
now. What started off as a conversation and interview turned into a deep reflection of why I wasn't
following my dreams. Aside from learning how to start a business or put on an event, I learned
that I have to share my passion and gift with the world, by pursing it. !
Today, more than ever, I follow my fear and let it guide me instead of deter me.!
What's next for me? I'm working on putting on my first benefit show. My passion for helping
people find their voice and in turn find their freedom has inspired me to use music to promote social
change by taking a new spin on artist development and non profit fundraising.”!
Meron Medhanie!
Founder, Music Incites Change (MIC)!
16. WHAT KEEPS US FROM MANIFESTING?
(What I learned from the interviews and one-on-one work)
“I’m afraid of taking a risk and failing.” (Inaction)
“I don’t know what to do next.” (Lost)
“I need a support network.” (Isolation)
17. HOW CAN WE ADDRESS THIS?
“I’m afraid of taking a risk and failing.” (Inaction) A ction
“I don’t know what to do next.” (Lost) P lan
“I need a support network.” (Isolation) P eers
18. HOW CAN WE ADDRESS THIS?
take A ction
formulate P lan
leverage P eers*
*and other resources
19. I created PRESS PLAY, based on the interview findings and my one-on-one work,
to address those three things that keep us from manifesting our boldest dreams
into reality and pressing play on the music inside of us.
20. PRESS PLAY is a 5-week online course carefully designed to help you
lay the foundation for turning your passion into a business.
In five weeks, I help you refine your profitable passion and develop a
deliberate course of action. Along the way, you have the support of the
Do Love tribe who are building their passion-driven businesses right
alongside you.
21. WHAT DO WE DO
during the five weeks?
I’m glad you asked. ;)
22.
23. PRESS PLAY helps you take Action, form a Plan, and leverage a Peer network of
people building lives around their passions.
It helps you apply APP to your life.
take A ction
formulate P lan
leverage P eers
L
Y
24. Video Instruction (Value $1,195)
You receive a set of videos each week explaining topics from defining your profitable
passion to landing your first customer.
Playsheets and Playtime (Value $1,050)
You’ll receive Playsheets and prompts for Playtime which is code for executing and
taking action on your profitable passion.
WHAT IS INCLUDED
Private Consulting Calls (Value: $400)
Once per week, we’ll get on the phone for Q&A and a personal check-in to make
sure you’re making progress towards your profitable passion.
Access to Private Press Play Community (Value $495)
You need to be surrounded by likeminded people who are on a similar trajectory and
building lives and businesses around their passions. This is where that happens.
in PRESS PLAY?
Training Diagrams and Visual Media (Value $95)
Visuals and presentations to make sure you have clarity on the topics we cover.
Bonus Materials
Again, I’m glad you asked.
There will be some surprises during our time together.
Total Value: $3,235
25. Video Instruction (Value $1,195)
You receive a set of videos each week explaining topics from defining your profitable
passion to landing your first customer.
Playsheets and Playtime (Value $1,050)
You’ll receive Playsheets and prompts for Playtime which is code for instructions on
deliberate actions you will take to build a business around your passion.
Private Consulting Calls (Value: $400)
Once per week, we’ll get on the phone for Q&A and a personal check-in to make
sure you’re making progress towards your profitable passion.
Access to Private Press Play Community (Value $495)
You will be surrounded by likeminded people who are on a similar trajectory and
building lives and businesses around their passions. You connect with them here.
Training Diagrams and Visual Media (Value $95)
Visuals and presentations to make sure you have clarity on the topics we cover.
Bonus Materials
There will be some surprises during our time together.
Total Value: $3,235
26. WHAT IS INCLUDED?
Video Instruction—Entertaining & Informative! (Value $1,195)
Playsheets and Playtime (Value $1,050)
THAT IS NOT
Private Consulting Calls (Value: $400)
Access to Private Press Play Community (Value $495)
Training Diagrams and Visual Media (Value $95)
Bonus Materials
how I roll.
Total Value: $3,235
27. WHAT IS INCLUDED?
Video Instruction—Entertaining & Informative! (Value $1,195)
Playsheets and Playtime (Value $1,050)
PRESS PLAY
Private Consulting Calls (Value: $400)
Access to Private Press Play Community (Value $495)
Training Diagrams and Visual Media (Value $95)
is $3,235 $327
Bonus Materials
Total Value: $3,235
28. WHAT IS INCLUDED?
Video Instruction—Entertaining & Informative! (Value $1,195)
Playsheets and Playtime (Value $1,050)
PRESS PLAY
Private Consulting Calls (Value: $400)
Access to Private Press Play Community (Value $495)
Training Diagrams and Visual Media (Value $95)
is $3,235 $327
Bonus Materials
Total Value: $3,235
or two payments of $174
29. WHAT IS INCLUDED?
Video Instruction—Entertaining & Informative! (Value $1,195)
Playsheets and Playtime (Value $1,050)
PRESS PLAY
Private Consulting Calls (Value: $400)
Access to Private Press Play Community (Value $495)
Training Diagrams and Visual Media (Value $95)
Bonus Materials
two payments of $174
FOR LIMITEDTotal Value: $3,235
TIME.
30. WHAT IS INCLUDED?
Video Instruction—Entertaining & Informative! (Value $1,195)
Playsheets and Playtime (Value $1,050)
PRESS PLAY
Private Consulting Calls (Value: $400)
Access to Private Press Play Community (Value $495)
Training Diagrams and Visual Media (Value $95)
Bonus Materials
two payments of $174
FOR LIMITEDTotal Value: $3,235
TIME.
Really, I’m serious. Limited time.
It’s the “Amber Do Love Talk Special.”
32. So, how do you manifest your boldest dreams into reality?
Decide your future story. What story do you want
take A ction to tell about yourself six months from now?
formulate P lan Build a bridge from the you of today to the you of
six months from now.
Turn your “have nots” into your haves. Leverage
leverage P eers the peer network and resources around you.
33. ENROLL NOW
doloveproject.com/pressplay-amber
A ction Q&A
We have the power to decide our future story.
P lan Build a bridge from the you of today to the you of tomorrow.
P eers Turn your “have nots” into your haves.
L
Y