The document discusses content strategy and outlines key questions to consider when developing a content strategy plan, including how content will be structured, how users will find content, how to get from today to launch, what content is needed and why, what comes next after launch, and how recommendations impact the business. The goal of content strategy is to plan for the creation, delivery, and governance of useful and usable content.

1. How will the content be
structured?
How will users find your web content?
How we will get from today to launch?
What content
What's next once the content is "out there "? do we need,
How do these and why?
recommendations impact our
business? Produced by
Useable
Useful.
Content purpose
enjoyable
plan.
create Content
publish. creation
monitor process
` What ` With what ` Why ` When ` How ` Where ` For whom ` How often ` By whom ` What next
Content considerations
Content
strategy
Content strategy is the
practice of planning for
the creation, delivery,
Content layout and governance of
useful, usable content.
How will the content be
structured?
How will users find your
web content? What
content do
How we will get from
we need,
today to launch?
and why?
What's next once the
content is "out there "? What content
How do these
recommendations impact
our business?
Stockdaleprintpress Content strategy (2).mmap - 28/06/2009 - Mindjet