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Facebook Marketing for Small Business

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Daniel Patricio
Daniel Patricio

Daniel Patricio's presentation on Facebook marketing for Small Businesses

BusinessTechnologie
1  sur  30
Social Media Marketing For small business
Daniel Patricio Marketer Community guy Entrepreneur
Today • Why Facebook and Social • Real small business case studies • Action plan
Where are my customers?
1960: 6 TV Stations Today: 1 Social Network
500 million friends 50% log on to Facebook each day Average network of 130 friends 30 billion pieces of content is shared
500 million friends How do we reach them?
The famous case studies
Execution Ideas Media Budget Tone Benefit Objective Target market Competition Product Brand Business
Small is different
Think Small • Less resources • Local markets • More personality
Crushing the icebergs Find the emotional highpoint Engage daily Create linchpins
Small Businesses We Can Relate to
0 100 200 300 400 500 600 700
0 20 40 60 80 100 120 140 160 180
Building Your Facebook Strategy • Find the Emotional Highpoint • Build daily engagement • Create linchpins
Emotional highpoint • What makes your brand social?
Emotional Highpoint • Will they put their name behind it?
Daily Engagement • What makes it a community? Customer A Customer B Your Expertise
Daily Engagement • Be the curator – Ask questions
Daily Engagement • Be the curator – Respond
Daily Engagement • Be the curator – Show pictures
Linchpins • Create something unique
Linchpins • Use social as the conversion point Coupons Downloaded 91 Fan growth 321% Active Facebook Users 348%
How to know when you are ahead • Fans/likes • Monthly Active UsersReach • Comments & likes • Media viewsEngagement • Coupon downloads • Newsletter signups • Calls Action
Doing it right
Visit them online • http://facebook.com/buddybelts • Http://facebook.com/ucbaby • Http://facebook.com/sckckids
Questions to take away • What makes my brand social? • What makes it a community? • How can we take it offline?
Say hello @Danielpatricio daniel@orangerhinomedia.com

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