Sutton's approach to behavior change and smarter services focuses on enabling residents to make smarter choices about how they live through programs that encourage more sustainable transportation, litter reduction, and community involvement. Their most successful program, Smarter Travel Sutton, worked with residents to promote walking, cycling, and public transit, resulting in reductions in car use and increases in cycling and bus ridership. Sutton is also testing approaches to increase community involvement in litter cleanup and applying lessons from these behavior change programs to make cuts required due to budget reductions.

1. BEHAVIOUR CHANGE, BIG SOCIETY & SMARTER SERVICES Sutton’s approach to transformation Keep Britain Tidy March 2011 Daniel Ratchford - Strategic Director, Environment & Leisure

2. Take part, take pride

3. ENABLING ‘SMARTER CHOICES’ – SUTTON’S APPROACH TO BEHAVIOUR CHANGE

5. Smarter choices: policy context

10. Smarter Streets: keeping Sutton tidy

12. Smarter choices: Sutton’s approach

13. ‘ TAKE PART, TAKE PRIDE’ – BUILDING THE BIGGER SOCIETY IN SUTTON

16. Take part, take pride: Mr P “ I was excited to read that Sutton has been chosen by the coalition government to be one of several places where the Big Society project begins. To this end I would like to volunteer my services to improve my community and to save the council money that could be better spent elsewhere. I am a keen gardener and I have always felt that our environment has a direct bearing on the way we feel and the way we act… I would like to “adopt” the gardens in front of Wallington Library, the grounds around Orchard Hill College and the raised beds on the Shotfield car park site… All I ask in return is that the council workers do not come along and wreck what has been planted out of ignorance. I would be interested to hear what you think about my proposal. The Big Society idea excites me because now is our chance to make a meaningful contribution to this town and to change it into the place we would wish it to be. I think people long for bold ideas instead of mediocrity and want their local authorities to be braver about delivering them.”

17. Smarter Streets: keeping Sutton tidy

18. Smarter choices: Sutton’s approach

19. Take part, take pride

20. Take part, take pride

21. SMARTER SERVICES SUTTON – A PRINCIPLED APPROACH TO BUDGET REDUCTION

24. SOME CONCLUSIONS

26. [email_address] www.twitter.com/danielratchford #behaviourchange www.sutton.gov.uk