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Educational Tools to Help Kids Grow




                            Business Overview

                                   Contact:
                                 Adam Corey
                             adam@prodigypatch.com
                                 310-621-3976

                                Reminded Media, Inc.



Reminded Media, Inc. 2010                   1                     Proprietary & Confidential
ProdigyPatch connects parents with safe and
         fun educational games while providing them with
           insight into their child's learning experience.




Reminded Media, Inc. 2010        2                Proprietary & Confidential
The Problem

                  All parents fear that their children could be
                                behind the curve.




Reminded Media, Inc. 2010             3                  Proprietary & Confidential
Our Solution
       •    Parental analytics dashboard

       •    Incentivized learning

       •    Game developer’s platform

           -    No game development
                costs                          Analytics


           -    Taps existing games &
                audiences


Reminded Media, Inc. 2010                  4               Proprietary & Confidential
Product Demo
      •    Functional prototype and
           sample game

      •    Scoring accuracy by subject
           and game

      •    Demographic comparison
          -    Age, Gender, HHI

      •    Real-time, question level
           detail into child’s answers


Reminded Media, Inc. 2010                5   Proprietary & Confidential
Market Opportunity
                            •          24+ million U.S. children ages 4-9 1

                            •          2009 online and mobile games market - $14B
                                                                                                                                                                                   2,3




                            •          2009 mobile games market - $2.6B
                                                                                                                                                                         4




                            •          Leapfrog & VTech ELP North American sales - $750M
                                                                                                                                                                                                           5,6




                            •          Market shifting from proprietary devices to multi-use devices
                                       (iPhone, iPad, Mobile)

                            •
                                                                                                                                                                         7
                                       13.6K educational apps in iPhone App Store

1. McMahan, Karen. “U.S. K-12 Students Trail Global Counterparts.” Carolina Journal Online [June 26, 2008]. Available from http://www.carolinajournal.com/exclusives/display_exclusive.html?id=4837
2. The Wall Street Journal (2009), China to Claim Half of Online Game Market, Report Says from http://blogs.wsj.com/digits/2009/11/23/china-to-claim-half-of-online-game-market-report-says/tab/article/
3. Flurry (2010) Apple iPhone and iPod touch Capture U.S.Video Game Market Share from http://blog.flurry.com/bid/31566/Apple-iPhone-and-iPod-touch-Capture-U-S-Video-Game-Market-Share
4. ibid.
5. Leapfrog (2008). Annual Report 2008. Retrieved from http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MjY0MXxDaGlsZElEPS0xfFR5cGU9Mw==&t=1.
6. VTech Holdings Ltd. (2009). Annual Report 2009. Retrieved from http://www.vtech.com/investor_relations/reports/FY2009_Annual_Report_Eng.pdf.
7. Apple iTunes App Store.


 Reminded Media, Inc. 2010                                                                                               6                                                                         Proprietary & Confidential
5 Year Plan
                                                 Revenue               Subscribers
                              $50,000,000                                                  500,000

 •    Parent Subscriptions

     -    ~$9.99 monthly
                              $40,000,000                                                  400,000




     -    ~$69.99 annually    $30,000,000                                                  300,000



 •    5-year plan             $20,000,000                                                  200,000



     -    $45M revenue
                              $10,000,000                                                  100,000


     -    400K subscribers
                                            Year 1   Year 2   Year 3     Year 4   Year 5




Reminded Media, Inc. 2010                   7                                     Proprietary & Confidential
The Competition
                  Our Key Differentiators:
     Parental Dashboard and Device-Independent Games
                              No Hardware                          Device-Independent
                                                Advertising-free                           Parental Dashboard
                            Purchase Required                            Games


                                  Yes                Yes                  Yes                     Yes


            Leapfro               No                    Yes               No                     Limited


                                  No                    Yes               No                     Limited


                                  Yes                   Yes               No                     Limited


                                  Yes                   No                No                       No


                                  Yes                   No                No                       No


Reminded Media, Inc. 2010                           8                                   Proprietary & Confidential
The Team
              Adam Corey, Co-Founder                                       Daniel Romano, Co-Founder
               • Founding team member, VP, Marketing - SharesPost           • Director, Product - JibJab
               • VP, Marketing - BrightHouse                                • Product Manager, UX - Citysearch
               • Director, Business Strategy - Evite                        • Architecture Engineer - Citysearch
               • M.B.A                                                      • M.F.A., New Media



                                        Barbara Chamberlin, Educational Advisor
                                         • Professor, New Mexico State University
                                         • Project Director, NMSU Learning Games Lab
                                         • Ph.D., Instructional Technology
                                         • Owner, Barking Dog Interactive




Reminded Media, Inc. 2010                                   9                                   Proprietary & Confidential
Go To Market
    •    Phase 1:

         -   App directory and reviews

    •    Phase 2:

         -   iPhone SDK & developers
             platform
                                              This game is ProdigyPatch enabled which
                                                   means you can track your child's
                                                performance while they play fun and
                                               educational games on the iPhone and
                                                          around the web.




         -
                                                No, Thanks            Sign Up


             3rd party enabled games
                                                     Already have an Account?

                                                             Login



         -   In game registration


Reminded Media, Inc. 2010                10                                             Proprietary & Confidential
Financing
             •     Raising $300K-$500K seed round

             •     Milestones

                  -    Beta launch 3 months post funding:
                      ✓ iPhone SDK & developers platform
                      ✓ Parental analytics dashboard
                      ✓ 10 launch partner games




Reminded Media, Inc. 2010                     11            Proprietary & Confidential
Adam Corey                             Daniel Romano
                   adam@prodigypatch.com                 daniel@prodigypatch.com
                       310-621-3976                            415-519-0893



                                       Reminded Media, Inc.


Reminded Media, Inc. 2010                      12                          Proprietary & Confidential
Appendix



Reminded Media, Inc. 2010      13      Proprietary & Confidential
The iPhone Opportunity

            •        25 Million U.S. iPhones & iPod Touches
                                                                                                                              1,2




            •        59% of iPhone moms let their kids use
                                                                                                                               3                              This game is ProdigyPatch enabled which
                                                                                                                                                                   means you can track your child's
                                                                                                                                                                performance while they play fun and


                     the iPhone for entertainment
                                                                                                                                                               educational games on the iPhone and
                                                                                                                                                                          around the web.


                                                                                                                                                                 No, Thanks           Sign Up



            •        13.6K educational apps 4                                                                                                                         Already have an Account?

                                                                                                                                                                              Login



            •        Developers are hungry!


1. comScore Reports February 2010 U.S. Mobile Subscriber Market Share from April 2010 - http://www.comscore.com/Press_Events/Press_Releases/2010/4/comScore_Reports_February_2010_U.S._Mobile_Subscriber_Market_Share
2. 54% of iPhones Users Are in U.S., Says Ad Mob from July 2009 - http://www.wirelessandmobilenews.com/2009/07/54-of-iphones-user-are-in-us-says-ad-mob.html
3. How Moms Use Their iPhones from October 2009 - http://www.readwriteweb.com/archives/iphone_moms_shopping_entertaining_kids.php
4. Apple iTunes App Store from April 2010


 Reminded Media, Inc. 2010                                                                                    14                                                                   Proprietary & Confidential

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ProdigyPatch

  • 1. Educational Tools to Help Kids Grow Business Overview Contact: Adam Corey adam@prodigypatch.com 310-621-3976 Reminded Media, Inc. Reminded Media, Inc. 2010 1 Proprietary & Confidential
  • 2. ProdigyPatch connects parents with safe and fun educational games while providing them with insight into their child's learning experience. Reminded Media, Inc. 2010 2 Proprietary & Confidential
  • 3. The Problem All parents fear that their children could be behind the curve. Reminded Media, Inc. 2010 3 Proprietary & Confidential
  • 4. Our Solution • Parental analytics dashboard • Incentivized learning • Game developer’s platform - No game development costs Analytics - Taps existing games & audiences Reminded Media, Inc. 2010 4 Proprietary & Confidential
  • 5. Product Demo • Functional prototype and sample game • Scoring accuracy by subject and game • Demographic comparison - Age, Gender, HHI • Real-time, question level detail into child’s answers Reminded Media, Inc. 2010 5 Proprietary & Confidential
  • 6. Market Opportunity • 24+ million U.S. children ages 4-9 1 • 2009 online and mobile games market - $14B 2,3 • 2009 mobile games market - $2.6B 4 • Leapfrog & VTech ELP North American sales - $750M 5,6 • Market shifting from proprietary devices to multi-use devices (iPhone, iPad, Mobile) • 7 13.6K educational apps in iPhone App Store 1. McMahan, Karen. “U.S. K-12 Students Trail Global Counterparts.” Carolina Journal Online [June 26, 2008]. Available from http://www.carolinajournal.com/exclusives/display_exclusive.html?id=4837 2. The Wall Street Journal (2009), China to Claim Half of Online Game Market, Report Says from http://blogs.wsj.com/digits/2009/11/23/china-to-claim-half-of-online-game-market-report-says/tab/article/ 3. Flurry (2010) Apple iPhone and iPod touch Capture U.S.Video Game Market Share from http://blog.flurry.com/bid/31566/Apple-iPhone-and-iPod-touch-Capture-U-S-Video-Game-Market-Share 4. ibid. 5. Leapfrog (2008). Annual Report 2008. Retrieved from http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MjY0MXxDaGlsZElEPS0xfFR5cGU9Mw==&t=1. 6. VTech Holdings Ltd. (2009). Annual Report 2009. Retrieved from http://www.vtech.com/investor_relations/reports/FY2009_Annual_Report_Eng.pdf. 7. Apple iTunes App Store. Reminded Media, Inc. 2010 6 Proprietary & Confidential
  • 7. 5 Year Plan Revenue Subscribers $50,000,000 500,000 • Parent Subscriptions - ~$9.99 monthly $40,000,000 400,000 - ~$69.99 annually $30,000,000 300,000 • 5-year plan $20,000,000 200,000 - $45M revenue $10,000,000 100,000 - 400K subscribers Year 1 Year 2 Year 3 Year 4 Year 5 Reminded Media, Inc. 2010 7 Proprietary & Confidential
  • 8. The Competition Our Key Differentiators: Parental Dashboard and Device-Independent Games No Hardware Device-Independent Advertising-free Parental Dashboard Purchase Required Games Yes Yes Yes Yes Leapfro No Yes No Limited No Yes No Limited Yes Yes No Limited Yes No No No Yes No No No Reminded Media, Inc. 2010 8 Proprietary & Confidential
  • 9. The Team Adam Corey, Co-Founder Daniel Romano, Co-Founder • Founding team member, VP, Marketing - SharesPost • Director, Product - JibJab • VP, Marketing - BrightHouse • Product Manager, UX - Citysearch • Director, Business Strategy - Evite • Architecture Engineer - Citysearch • M.B.A • M.F.A., New Media Barbara Chamberlin, Educational Advisor • Professor, New Mexico State University • Project Director, NMSU Learning Games Lab • Ph.D., Instructional Technology • Owner, Barking Dog Interactive Reminded Media, Inc. 2010 9 Proprietary & Confidential
  • 10. Go To Market • Phase 1: - App directory and reviews • Phase 2: - iPhone SDK & developers platform This game is ProdigyPatch enabled which means you can track your child's performance while they play fun and educational games on the iPhone and around the web. - No, Thanks Sign Up 3rd party enabled games Already have an Account? Login - In game registration Reminded Media, Inc. 2010 10 Proprietary & Confidential
  • 11. Financing • Raising $300K-$500K seed round • Milestones - Beta launch 3 months post funding: ✓ iPhone SDK & developers platform ✓ Parental analytics dashboard ✓ 10 launch partner games Reminded Media, Inc. 2010 11 Proprietary & Confidential
  • 12. Adam Corey Daniel Romano adam@prodigypatch.com daniel@prodigypatch.com 310-621-3976 415-519-0893 Reminded Media, Inc. Reminded Media, Inc. 2010 12 Proprietary & Confidential
  • 13. Appendix Reminded Media, Inc. 2010 13 Proprietary & Confidential
  • 14. The iPhone Opportunity • 25 Million U.S. iPhones & iPod Touches 1,2 • 59% of iPhone moms let their kids use 3 This game is ProdigyPatch enabled which means you can track your child's performance while they play fun and the iPhone for entertainment educational games on the iPhone and around the web. No, Thanks Sign Up • 13.6K educational apps 4 Already have an Account? Login • Developers are hungry! 1. comScore Reports February 2010 U.S. Mobile Subscriber Market Share from April 2010 - http://www.comscore.com/Press_Events/Press_Releases/2010/4/comScore_Reports_February_2010_U.S._Mobile_Subscriber_Market_Share 2. 54% of iPhones Users Are in U.S., Says Ad Mob from July 2009 - http://www.wirelessandmobilenews.com/2009/07/54-of-iphones-user-are-in-us-says-ad-mob.html 3. How Moms Use Their iPhones from October 2009 - http://www.readwriteweb.com/archives/iphone_moms_shopping_entertaining_kids.php 4. Apple iTunes App Store from April 2010 Reminded Media, Inc. 2010 14 Proprietary & Confidential

Editor's Notes