Social Media Marketing: Tips for Success in a Digital World
•Télécharger en tant que PPT, PDF•
0 j'aime•641 vues
This document provides an overview of social media presented by Daniel Rowles. It introduces Rowles and his experience in digital marketing. It then discusses various social media platforms like Facebook, Twitter, blogs and LinkedIn. It highlights key statistics around digital marketing and growth of these platforms. It also talks about using these platforms for business objectives like getting found online and engaging customers. Finally, it discusses concepts like social networks, blogs, advertising and monitoring social media.
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
Similaire à Social Media Marketing: Tips for Success in a Digital World
Similaire à Social Media Marketing: Tips for Success in a Digital World (20)
Plus de Daniel Rowles
Dernier
Dernier (20)
Social Media Marketing: Tips for Success in a Digital World
- 1. Social Media Presented by Daniel Rowles
- 2. Who Am I? Econsultancy Trainer and Consultant Trainer/Consultant for IAB and CIM 14 Years experience in digital marketing Both client and agency side Clients like Vodafone, BBC, MasterCard, Boots, DuPont, Warner Bros, Lego, Tesco, John Lewis
- 3. Domestics 1 Hour • Social Media in Perspective • Risks and Opportunities • Social Media Up Close •Facebook •Twitter •Blogs • Social Media Monitoring Handouts Questions
- 4. Show of Hands? Facebook? Twitter? LinkedIn? Google+? Pinterest?
- 5. Digital Marketing in Perspective 8 years of video are uploaded to YouTube every day ? Average view time of a YouTube video is 2.5 seconds ? The average Facebook user creates 90 pieces of content ? each month Users are joining LinkedIn at the rate of 100 per minute ? ? 92% of US children have some sort of web presence by the time they are 2 years old All Stats from http://www.google.co.uk/intl/en/landing/internetstats/
- 8. Growth of Audience No. of Followers (Thousands) When problem occurred 8 Days
- 10. Multi tasking • Laptop, Netbook, TV, Smartphone, iPad... All at once
- 11. What is Social Media? Social media and Web 2.0 have created a lot of buzz…. Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves Source - Wikipedia Social networks , Social bookmarking, User Generated Content, Wiki’s, Blogs,etc Not a new technology Ability and reason to engage Content is key
- 12. Source : http://www.umpf.co.uk 2011
- 14. Introducing ZMOT – The Traditional Moments Of Truth http://www.youtube.com/watch?v=g40rrWBx2ok&feature=related
- 15. Social Proof
- 16. What’s your objective? 21,335
- 17. EdgeRank
- 18. Great web content examples Repeat and engaged audience is the key www.bbc.co.uk www.steve.pavlina.com
- 19. Social media up close and personal
- 21. Blogs Major influence on Search Engines Attract very high traffic Bloggers key influencers Technorati.com Blogsearch.google.com Ask.com : Blogs and Feeds
- 22. Wordpress Highly flexible Hosted or custom build Plug-ins Templates Wordpress.com Wordpress.org http://wordpress.com
- 23. To blog or not to blog Transparency is key Content is King Remember personal tone Build personality brand
- 25. Why social networks? Users of social networking sites are becoming impervious to traditional ads and turning instead to their friends and colleagues for information and product recommendations Facebook became most used website worldwide overtaking Google
- 26. Business objectives Get found by people who are searching for your products or services Connect and engage with current and potential customers Create a community around your business Promote other content you create, including webinars, blog articles, or other resources
- 29. Pages vs. Groups Groups limit of 5000 “fans” Reflect on you individually – listed as Admin Can’t have Facebook Apps Can send messages rather than updates
- 30. Facebook pages http://www.facebook.com/advertising/?pages
- 33. Vanity URL’s http://www.facebook.com/username/ At least 25 fans (likes)
- 34. Act As Your Page
- 36. Design your ad Title related to targeting Don’t’ try and sell!
- 37. Set up targeting Be specific Keyword target Test, test, test
- 38. Targeting
- 40. Google +
- 42. Twitter Great for driving traffic Links from Twitter are NoFollow Not building link equity? Social Signals