Pauta de supermercados

1. INDUSTRY CATEGORY REPORT
RETAIL –
GROCERY STORES
Q1-2014
1

2. AGENDA
1. GFR Media
2. PR Advertising Market
3. Communications advertising market
4. PR Audience Market
5. Communications Audience market
6. Circulation
7. GFR Media and Communications (Best practices in advertising)
8. Next steps
2

3. Grupo Ferré Rangel (GFR)
• Grupo Ferré Rangel is a family owned conglomerate in
Puerto Rico
• Companies owned by GFR include:
– GFR Media - largest and most diversified media company in PR
• Publishes: El Nuevo Dia – Puerto Rico’s principal newspaper, Primera
Hora – second largest newspaper, and Indice – largest non-paid
newspaper
– Advanced Graphic Printing – a commercial printing company
– El Día Directo (EDD) – the largest direct marketing company;
offering service in PR and US
– City View Plaza – Commercial real estate company

4. Media Properties
• Media properties account for 35% of the media
expenditure in the island
– Newspapers dominate investment in media
• Puerto Rico is one of the countries with the highest levels
of readership in the world
• El Nuevo Dia is the leading newspaper in the market as
measured by circulation, advertising and quality of
readership
– Leader in Class A, B & C Reach
• Shoppers that insert in the newspaper are the main source
of information for purchasing decision in Puerto Rico

5. World’s Readership
PR is one of the countries with highest levels of readership in the world
83%
92%
85%
80%
73%
61%
50% 50% 52%
44%
42%
33%
24%
75% 74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Japan
PuertoRico
Denmark
Singapur
Chile
Germany
Austria
China
NewZealand
USA
Brazil
France
Spain
UnitedKindom
Uruguay
Source: World Press Trends - 2007
*Based on CMB 2007 – Last Week (Monday to Saturday) readers
85%
Countries with population between
3 and 4.5 millions

6. GFR Media has evolved from a newspaper
to a content and media company

7. DBMarketing-Analytics

8. DBMarketing-Analytics
• We are the largest and most diversified media company in Puerto Rico
• Leader in newspaper readership: over 2.1 million weekly readers.
• Leader in digital traffic: over 6 million monthly unique browsers.
• Leader in Database: over 2 million people in GFR Media DATABASE.
• Leader in Circulation: over 407k newspapers
• Leader in Social Networks:
• over 2.4 millions fans
• over 600K followers
• over 67K followers

9. GFR Media Platforms

10. GFR Media Newspaper Products
El Nuevo Día
• Newspaper of record in Puerto Rico
• Primarily island wide home delivered
• Leader in audited circulation
• Over 1.4 million readers
• Audited circulation 184,306 weekly & 207,659 Sunday
• Proven results for advertisers
Primera Hora
• Leader in single copy circulation
• Primarily in stores and distribution points
• Second largest paid newspaper
• Over 1.3 million readers
Indice
• Leader in non-paid circulation
• Over 120k daily copies
• Over 240k regional copies on Thursday
• Promotional and commercial platform
• Flexible distribution
• 360 Offering

11. GFR Media Digital Products
elnuevodia.com
• #1 most visited site in Puerto Rico
• Over 5 Million Monthly Unique Browsers
• Leader in Social Media reach
• Over 1.2 Million Facebook Likes
• Over 349k Twitter Followers
primerahora.com
• #2 news site in Puerto Rico
• Over 2.2 Million Monthly Unique Browsers
• Focus on Entertainment and Sports
• Younger audience
• Social Media Presence:
• Facebook 756k
• Twitter 264k
indicepr.com
• Over 500k Monthly Unique Browsers
• Responsive design platform
• Focus on light news
• Social Media Presence:
• Facebook: 240k
• Twitter: 10k

12. Mobile
Total Mobile units GFR MEDIA reaches
3,074,96
In Puerto Rico
*Source: Junta Reglamentadora de Telecomunicaciones, February 2014
**Includes Mobile Web and Native Applications. Source: Comscore and Flurry Analytics. March 2014
4,550,043
Monthly Mobile Users
2,910,057
Monthly unique
browsers**
1,398,644
Monthly unique
browsers**
241,342
Monthly unique
browsers**

13. Advertising Market
Puerto Rico Overview
13

14. ADVERTISING MARKET IN PR 2013
Rate Card
$2.1 billions
Real Investment
$602 millions
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Total Advertising spending in Puerto Rico at “rate card” was $2.1B but estimated at
$602MM net of discounts – real investment
14

15. DBMarketing-Analytics
MARKET SHARE BY MEDIA
Newspapers have the highest investment at 39% of total “real media investment”
16
Newspapers
21%
Local TV
43%
Radio
9%
Outdoor
5%
Paid TV
18%
Internet
1%
Others
1%
Magazines
2%
Cinema
0%
2013 - Rate Card
Newspapers Local TV Radio Outdoor Paid TV
Internet Others Magazines Cinema
Newspapers
39%
Local TV
28%
Radio
11%
Outdoor
6%
Paid TV
6%
Internet
4% Others
2%Magazines
2%
Cinema
2%
2013 - Real Investment
Newspapers Local TV Radio Outdoor Paid TV
Internet Others Magazines Cinema
Nielsen Adynamics – Jan – Dec. Real investment calculation by GFR Media

16. DBMarketing-Analytics
Advertising Market in Puerto Rico – Real investment
Newspapers and local TV represent 67% of $602MM total investment.
Investment in newspapers grew 3%
17
236
171
69
37 36
21
14 11 10
230
176
75
27
37
17 17
10 8
-
50
100
150
200
250
Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema
Millions
2013 Real investment 2012 real investment
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

17. DBMarketing-Analytics
Business & Consumer
Services, 22%
Retail, 15%
Entertainment &
Amusements, 13%
Publishing & Media,
12%
Other Categories, 9%
Auto.,auto.access &
Equip, 9%
Drugs & Remedies,
6%
Toiletries &
Cosmetics, 4%
Tv Networks/stations,
4%
Insurance & Real
Estate, 3%
Foods & Food
Products, 2%
2013 – REAL INVESTMENT
Top 10 Categories. Share of Investment (SOI)
Business &
Consumer
Services, 21%
Entertainment &
Amusements,
15%
Retail, 12%Publishing &
Media, 9%
Auto.,auto.acces
s & Equip, 9%
Drugs &
Remedies, 7%
Tv
Networks/statio
ns, 6%
Toiletries &
Cosmetics, 5%
Foods & Food
Products, 3%
Insurance & Real
Estate, 3%
Others
Categories , 10%
2013 – RATE CARD
Retail category is the 2nd largest category in terms of advertising expenditure at 15% of
total real Media investment
18Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

18. Retail
From the Advertising Perspective
19

19. Retail In Puerto Rico 2013
The retail category spends $102MM in advertising a year
20
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Rate Card
$270 millions
Retail Real Investment
$102 millions

20. DBMarketing-Analytics
Retail Category
Newspapers are the preferred media investment (50%) of the category
21
Newspapers
37%
Local TV
37%
Radio
9%
Outdoor
4%
Paid TV
4%
Internet
3% Others
2%
Magazines
2%
Cinema
2%
2013 - Rate Card
Newspapers
50%
Local TV
18%
Radio
8%
Outdoor
4%
Paid TV
1%
Internet
9%
Others
5%
Magazines
1%
Cinema
4%
2013 - Real Investment
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

21. 51
19
8
4
1
9
6
1
4
48
22
8
2 2
9
6
1
4
-
10
20
30
40
50
60
Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema
Millions
2013 Real investment 2012 real investment
Retail Category
Real category advertising investment is $102MM a year
Even though advertising investment decreased by 2%, Newspapers investment grew 5.3%
22Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

22. Grocery stores Category
Real category advertising investment is $15MM a year
Even though advertising investment increase by 8%, Newspapers investment grew 2%
23Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
15,261,968
10,245,314
4,335,662
457,242 218,085 5,666 0
14,161,914
9,997,201
3,607,434
407,888
92,121 15,673 41,597
Grand Total Newspaper Local TV Radio Outdoor Magazines Paid TV
Total Grocery Store 2013 Total Grocery Store 2012

23. Grocery Store Investment
24
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
TOP 9 players represent 61% of Grocery stores total investment.
4,152,218
1,080,804
977,973
908,618
717,993
536,838 481,758
351,178
30,083
Econo Pueblo Amigo Supermax Sams Ralphs Mr Special walmart Costco

24. Top Grocery Stores Media Investment
Newspapers and local TV are the preferred media to invest.
25
Top Players investment: $9.2MM
Top players investment in newspapers $6.2 MM
Top players investment in TV $2.4MM
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
42%
13% 12%
6% 3% 0%
11%
85%
0%
0%
0% 0%
0%
0%
0%
0%
0%
0%
53%
83% 88%
92%
88%
80%
74%
15%
100%
5% 0%
0%
0%
7%
6%
13%
0% 0%0%
0%
0%
0% 0%
0%
0% 0% 0%0% 3% 0% 2% 1%
14%
2% 0% 0%
Econo Pueblo Amigo Supermax Sams Ralphs Mr Special walmart Costco
Local TV Paid TV Newspaper Radio Magazines Outdoor
*Walmart investment only include supermarket investment

25. Puerto Rico Market
Audiences Overview
26

26. Media Consumption:
7.4%
17.1%
17.8%
24.1%
27.1%
49.6%
59.1%
79.3%
80.8%
91.2%
96.5%
0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%
INTERNET WEBSITE- ANY RADIO STATION-PAST 7 DAYS
INTERNET WEBSITE- ANY BROADCAST TV- PAST 7 DAYS
MOVIE THEATER-PAST 30 DAYS
MAGAZINE( MONTHY/WEEKLY/BI-WEEKLY)-READ ANY IN THE PAST 7 DAYS
INTERNET WEBSITE-ANY NEWSPAPER- PAST 7 DAYS
WATCHED PAID TV- PAST 7 DAYS
INTERNET-ACCESSED PAST 7 DAYS
Newspaper Cume anydailyaverage sat aver sun
Outdoor Billboards seen past 7 days
RADIO- LISTENED IN THE PAST 7 DAYS
WATCHED LOCAL TV-PAST 7 DAYS
Scarborough – PR Study – 2014 - 1
Newspapers have a 79% penetration in Puerto Rico
27

27. 61%
79%
USA Puerto Rico
ReaderShip
USA Puerto Rico
Scarborough – PR Study – 2014 – 1
USA. Newspapers Association of America. Past week newspaper print
Media Consumption
• Newspaper (Print) penetration in Puerto Rico is higher than USA by 30%.
28

28. DBMarketing-Analytics
94%
GFR MEDIA MARKET SHARE
GFR Media
2.1 Million readers
Newspapers Market Share:
Scarborough – PR Study – 2014 - 1
With GFR Media Newspapers, advertisers reach 2.1 million readers,
which accounts for 94% of the total readers (18+) in Puerto Rico.
29

29. DBMarketing-Analytics
Monday to Friday readership:
2,166,882
1,489,354
1,306,634
839,676
482,508
405,074
Any daily newspaper
print edition
El Nuevo Día Primera Hora El Vocero Índice Metro
Monday to Friday
Scarborough – PR Study – 2014 – 1. Cume readers
M-F audiences are reached with GFR Media Newspapers.
30

30. DBMarketing-Analytics
Weekend readership:
Scarborough – PR Study – 2014 - 1
98% of weekend audiences are reached by GFR Media Newspapers.
1,011,916
994,200
Any Sunday newspaper print edition El Nuevo Día
Sunday Readership
984,038
691,836
525,896
Any Saturday newspaper print edition
(Current Release Only)
El Nuevo Dia Primera Hora
Saturday Readership
31

31. Source: ScarBorough, Release 1 & 2 2013 and 1 2014
2,167
1,489
1,307
840
405
483
0
500
1,000
1,500
2,000
2,500
2013-1 2013-2 2014-1
Thousands
Cume Readership - Monday to Friday
Any daily newspaper print edition El Nuevo Día Primera Hora El Vocero Metro Índice
Newspapers Cume Readers Trends
El Nuevo Dia leads newspapers readership
32

32. 1,489,354
69% of the market
El Nuevo Día (END)
Source: Scarborough 2014 -1 Cume Readers People 18+

33. 1,489,354
readers of
Source: Scarborough 2014 -1 Cume Readers People 18+
• 53% are women
• 53% are 25-54
years old
• 53% have a Any
College Degree or
more (index: 110)
• Bilingual (index: 108)
• “white-collar” (index:
110)
El Nuevo Día Leadership

34. 677,528
Readers do not read
El Nuevo Día
Source: Scarborough 2014 -1 Cume Readers People 18+
How to reach END Non-readers?

35. 446,166
66% of no readers of
END are readers of
Source: Scarborough 2014 -1 Cume Readers People 18+
Primera Hora captures the most END Non-Readers

36. 446,166
PH Readers, but
END Non-Readers
• 52% are women (index: 101)
• 57% are 25-54 years
old (index: 105)
• They have an education
level of high school or
less (index: 104)
• Have difficulties with
english (index: 106)
• “Blue-collar” (index: 112)
Source: Scarborough 2014 -1 Cume Readers People 18+
Primera Hora (PH)

37. reach together an
impressive majority of
readers*
89%
Reach
&
Source: Scarborough 2014 -1 Cume Readers
People 18+
The Most Effective Combination

38. Source: Comscore
GFR Media Digital Audiences:
+29%
Jan-2013 Jan-2014
4.9 MM
+6.3 MM
GFR Media unique browsers are growing steadily at a 29% rate YOY
4.6 MM+21%
3.8 MM
372K+1134%
25K
2.3 MM
+35% 3.1 MM
39

39. Grocery Stores
From the audience perspective.
40

40. Grocery Stores Market in Puerto Rico
98.2 % of Population 18+ Shopped in any grocery stores past 7 days
Scarborough 2014 -1
Base: 2,766,616 Any grocery Store shopped past 7 days
51,564 Did not Shop
Any grocery store
shopped, 98.2%
Did not shop, 1.8%

41. Grocery Store Market Share
Econo, 58.2%
Walmart, 35.7%
Sam's Club, 31.1%
Amigo, 25.6%
Supermercados Selectos,
17.1%
Supermax, 12.9%
Mr. Special, 12.3%
Kmart, 12.2%
Ralph's Food Warehouse,
11.3%
Costco, 11.1%
Scarborough 2014 -1
Base: 2,766,616 Any grocery Store shopped past 7 days
51,564 Did not Shop

42. Grocery Stores Market in Puerto Rico
El Nuevo Día and Primera Hora are more effective newspapers in reaching Groceries Store shoppers or non shoppers.
El Nuevo Dia
Average
Readers
Primera Hora
Average
Reader
Índice
Average
Readers
El vocero
Average
Reader
Metro
Average
Reader
Any grocery Store shopped past 7 days
32.8% 26.9% 8.6% 14.9% 6.6%
Did not shop
38.1% 22.7% 0.0% 15.1% 5.4%
Scarborough 2014 -1
Base: 2,766,616 Any grocery Store shopped past 7 days
51,564 Did not Shop

43. Media used for shopping and buying
decision process.
44

44. Any Grocery Store buyers consider Weekly Shopper and Newspapers as
the media used for their shopping and buying decisions process
Scarborough 2014 -1
Base: 2,766,616 Any grocery store buyers
51,564 Did not buy any grocery stores buyers
59.4%
46.1%
34.5%
31.9%
21.0% 20.6% 20.1%
11.2%
7.3%
2.9%
Weekly
shoppers
Newspaper Local TV Internet Radio Cable or
satellite TV
Promotions or
visual displays
within stores
Magazines Outdoor media
(billboards, etc.)
Movie theater
Any Grocery stores shopped past 7 days

45. Grocery non buyers consider Internet, Local Tv and Weekly Shoppers as
the media used for their shopping and buying decisions process
Scarborough 2014 -1
Base: 2,766,616 Any grocery store buyers
51,564 Did not buy any grocery stores buyers
41.3% 41.2%
36.6%
28.8%
20.3%
18.9%
15.8%
9.4%
4.8%
0.6%
Internet Local TV Weekly
shoppers
Radio Cable or
satellite TV
Magazines Newspaper Movie theater Promotions or
visual displays
within stores
Outdoor media
(billboards, etc.)
Did Not Shop Any Grocery stores past 7 days

46. Walmart buyers consider Weekly Shopper and Newspapers as the media
used for their shopping and buying decisions process
Scarborough 2014 -1
Base: 989,858 Walmart store buyers
64.9%
48.4%
45.8%
35.1%
25.3% 24.4% 24.2%
15.9%
9.2%
3.9%
Weekly
shoppers
Newspaper Internet Local TV Cable or
satellite TV
Promotions or
visual displays
within stores
Radio Magazines Outdoor media
(billboards, etc.)
Movie theater
Walmart

47. Amigo buyers consider Weekly Shopper and Newspapers as the media used
for their shopping and buying decisions process
Scarborough 2014 -1
Base: 708,546 Amigo buyers
55.1%
45.7%
38.4%
34.8%
24.3%
22.9%
17.2%
13.1%
6.8%
4.4%
Weekly
shoppers
Newspaper Internet Local TV Cable or
satellite TV
Radio Promotions or
visual displays
within stores
Magazines Outdoor media
(billboards, etc.)
Movie theater
Amigo

48. Kmart buyers consider Weekly Shopper and Newspapers as the media used
for their shopping and buying decisions process
Scarborough 2014 -1
Base: 758,360 Kmart Store buyers
60.4%
51.6%
47.6%
34.3%
26.0%
23.4% 23.2%
12.7%
9.0%
2.7%
Weekly
shoppers
Internet Newspaper Local TV Radio Promotions or
visual displays
within stores
Cable or
satellite TV
Magazines Outdoor media
(billboards, etc.)
Movie theater
Kmart

49. Costco buyers consider Weekly Shopper and Newspapers as the media used
for their shopping and buying decisions process
Scarborough 2014 -1
Base: 308,038 Costco buyers
59.3%
51.6%
47.8%
30.7% 30.1%
22.7%
20.3%
13.6%
8.8%
6.5%
Weekly
shoppers
Newspaper Internet Cable or
satellite TV
Local TV Promotions or
visual displays
within stores
Radio Magazines Outdoor media
(billboards, etc.)
Movie theater
Costco

50. Econo buyers consider Weekly Shopper and Newspapers as the media used for
their shopping and buying decisions process
Scarborough 2014 -1
Base: 1,609,066 Econo buyers
60.1%
47.6%
34.4%
32.8%
20.8% 20.1%
18.6%
11.5%
8.1%
2.3%
Weekly
shoppers
Newspaper Local TV Internet Radio Cable or satellite
TV
Promotions or
visual displays
within stores
Magazines Outdoor media
(billboards, etc.)
Movie theater
Econo

51. SuperMax buyers consider Weekly Shopper and Newspapers as the media
used for their shopping and buying decisions process
Scarborough 2014 -1
Base: 355,850 Supermax buyers
65.5%
52.5%
38.4%
30.1%
28.9%
19.2%
17.6%
15.9%
6.7%
3.2%
Weekly
shoppers
Newspaper Internet Local TV Promotions or
visual displays
within stores
Radio Cable or
satellite TV
Magazines Outdoor media
(billboards, etc.)
Movie theater
Supermax

52. Supermercados Selectos buyers consider Weekly Shopper and
Newspapers as the media used for their shopping and buying decisions process
Scarborough 2014 -1
Base: 472,240 Supermercados Selectos buyers
58.1%
49.1%
37.8%
36.6%
20.4%
17.0%
15.0%
12.2%
10.1%
2.9%
Weekly
shoppers
Newspaper Internet Local TV Promotions or
visual displays
within stores
Radio Cable or
satellite TV
Magazines Outdoor media
(billboards, etc.)
Movie theater
Supermercados Selectos

53. Sam’s Club buyers consider Weekly Shopper and Newspapers as the media
used for their shopping and buying decisions process
Scarborough 2014 -1
Base: 859,480 Sam’s Club buyers
60.3%
50.7%
37.1%
30.0%
25.0%
21.0%
18.5%
14.3%
5.5%
3.1%
Weekly
shoppers
Newspaper Internet Local TV Cable or
satellite TV
Radio Promotions or
visual displays
within stores
Magazines Outdoor media
(billboards, etc.)
Movie theater
Sam's Club

54. Pueblo buyers consider Newspapers and Weekly Shopper as the media used
for their shopping and buying decisions process
Scarborough 2014 -1
Base 253,574 Pueblo buyers
59.5%
57.9%
41.7%
32.6%
29.6%
26.2%
22.0%
20.7%
6.9%
5.3%
Newspaper Weekly
shoppers
Internet Local TV Radio Promotions or
visual displays
within stores
Cable or
satellite TV
Magazines Outdoor media
(billboards, etc.)
Movie theater
Pueblo

55. Media Usage
buying decision-making process
56

56. Shoppers & Catalogs
Source: Nielsen Adynamics – Jan – Dec.
60%
25%
14%
1%
0%
10%
20%
30%
40%
50%
60%
70%
El Nuevo Día Primera Hora Vocero Índice
# of Inserts 2013

57. END Readers’ Profile vs
Any Grocery Store buyers last 7 days profile
El Nuevo Dia:
High penetration
in well educated, San Juan
region, upper
socioeconomic level and
income more than 25K
58Scarborough 2014 -1
Base: 2,766,616 Any grocery Store shopped past 7 days
Any grocery storeGrocery
stores shopped past 7 days
El Nuevo Día El Nuevo Día
Gender
Men 46.8% 47.0% 100
Women 53.2% 53.0% 100
Age
Age 18-24 13.3% 15.2% 112
Age 25 - 34 16.5% 18.9% 113
Age 35-49 25.3% 25.4% 101
Age 50-64 24.8% 22.7% 92
Age 65 or More 20.1% 17.8% 89
Education
High School Graduate or Less 53.1% 45.1% 85
Some or Collage Degree 38.0% 43.9% 115
Some or Post graduate degree 8.8% 11.1% 125
Region
Arecibo Region 10.8% 10.9% 101
Caguas Region 14.7% 14.2% 96
Mayagüez Region 14.6% 12.9% 89
Ponce Region 13.2% 12.7% 97
San Juan Metro Region 28.5% 30.7% 107
San Juan Sub Region 17.8% 18.1% 101
NSE
Upper class 10.9% 13.8% 128
Upper/middle class 19.5% 23.1% 120
Middle/lower class 30.6% 31.6% 103
Lower class 39.0% 31.5% 80
Less than $10,000 21.2% 17.7% 83
Income
$10,000 - $24,999 30.5% 29.7% 98
$25,000 - $34,999 18.4% 19.2% 105
$35,000 - $44,999 15.0% 16.0% 107
$45,000 - $74,999 10.6% 11.9% 112
$75,000 - or more 4.3% 5.5% 127

58. PH Readers’ Profile vs
Any Grocery Store buyers last 7 days profile
Primera Hora:
High penetration
in 35-49 , well educated,
and middle socioeconomic
level
59Scarborough 2014 -1
Base 2,766,616 Any grocery Store shopped past 7 days
1,309,634 PH Cume Readers
Any grocery storeGrocery stores
shopped past 7 days
Primera Hora
Primera
Hora
Gender
Men 46.8% 47.3% 101
Women 53.2% 52.7% 99
Age
Age 18-24 13.3% 13.4% 99
Age 25 - 34 16.5% 20.5% 123
Age 35-49 25.3% 29.1% 116
Age 50-64 24.8% 23.1% 93
Age 65 or More 20.1% 13.9% 70
Education
High School Graduate or Less 53.1% 52.5% 99
Some or Collage Degree 38.0% 39.8% 105
Some or Post graduate degree 8.8% 7.7% 87
Region
Arecibo Region 10.8% 10.1% 93
Caguas Region 14.7% 17.2% 117
Mayagüez Region 14.6% 15.1% 104
Ponce Region 13.2% 15.5% 118
San Juan Metro Region 28.5% 23.7% 83
San Juan Sub Region 17.8% 18.0% 101
NSE
Upper class 10.9% 10.4% 96
Upper/middle class 19.5% 18.3% 95
Middle/lower class 30.6% 31.6% 103
Lower class 39.0% 39.7% 101
Less than $10,000 21.2% 22.7% 106
Income
$10,000 - $24,999 30.5% 30.7% 101
$25,000 - $34,999 18.4% 19.3% 106
$35,000 - $44,999 15.0% 13.7% 91
$45,000 - $74,999 10.6% 10.0% 94
$75,000 - or more 4.3% 3.7% 85

59. Indice Readers’ Profile vs
Any Grocery Store buyers last 7 days profile
Indice:
High penetration
in women, well educated
and upper socioeconomic
level
60Scarborough 2014 -1
Base: 2,766,616 Any grocery Store shopped past 7 days
482,508 Indice cume readers
Any grocery storeGrocery
stores shopped past 7 days
Índice Índice
Gender
Men 46.8% 45.0% 96
Women 53.2% 55.0% 104
Age
Age 18-24 13.3% 17.1% 126
Age 25 - 34 16.5% 19.9% 119
Age 35-49 25.3% 29.7% 118
Age 50-64 24.8% 21.7% 88
Age 65 or More 20.1% 11.6% 58
Education
High School Graduate or Less 53.1% 41.7% 79
Some or Collage Degree 38.0% 45.1% 118
Some or Post graduate degree 8.8% 13.2% 149
Region
Arecibo Region 10.8% 6.3% 58
Caguas Region 14.7% 13.0% 88
Mayagüez Region 14.6% 12.5% 85
Ponce Region 13.2% 8.0% 61
San Juan Metro Region 28.5% 48.0% 168
San Juan Sub Region 17.8% 12.3% 69
NSE
Upper class 10.9% 15.8% 146
Upper/middle class 19.5% 21.9% 113
Middle/lower class 30.6% 33.4% 109
Lower class 39.0% 28.9% 74
Less than $10,000 21.2% 14.1% 66
Income
$10,000 - $24,999 30.5% 33.0% 109
$25,000 - $34,999 18.4% 20.3% 111
$35,000 - $44,999 15.0% 16.8% 112
$45,000 - $74,999 10.6% 9.7% 91
$75,000 - or more 4.3% 6.1% 142

60. END Readers’ Profile vs
did not buy profile
El Nuevo Dia:
High penetration
in 18-34 years old, well
educated
61Scarborough 2014 -1
Base: 51,564 Did not Shop
1,489,354 END Cume readers
Did not shop El Nuevo Día El Nuevo Día
Gender
Men 59.1% 47.0% 100
Women 40.9% 53.0% 100
Age
Age 18-24 21.8% 15.2% 112
Age 25 - 34 28.5% 18.9% 113
Age 35-49 16.1% 25.4% 101
Age 50-64 19.3% 22.7% 92
Age 65 or More 14.3% 17.8% 89
Education
High School Graduate or Less 48.7% 45.1% 85
Some or Collage Degree 40.1% 43.9% 115
Some or Post graduate degree 11.2% 11.1% 125
Region
Arecibo Region 14.8% 10.9% 101
Caguas Region 15.8% 14.2% 96
Mayagüez Region 12.2% 12.9% 89
Ponce Region 8.0% 12.7% 97
San Juan Metro Region 32.5% 30.7% 107
San Juan Sub Region 16.2% 18.1% 101
NSE
Upper class 7.5% 13.8% 128
Upper/middle class 10.3% 23.1% 120
Middle/lower class 36.6% 31.6% 103
Lower class 45.6% 31.5% 80
Less than $10,000 33.3% 17.7% 83
Income
$10,000 - $24,999 26.9% 29.7% 98
$25,000 - $34,999 11.9% 19.2% 105
$35,000 - $44,999 11.4% 16.0% 107
$45,000 - $74,999 10.0% 11.9% 112
$75,000 - or more 6.6% 5.5% 127

61. PH Readers’ Profile vs
did not buy profile
Primera Hora:
High penetration
in men, lower income and
lower socioeconomic level
62Scarborough 2014 -1
Base: 51,564 Did not Shop
1,309,634 PH Cume Readers
Did not shop Primera Hora Primera Hora
Gender
Men 59.1% 47.3% 101
Women 40.9% 52.7% 99
Age
Age 18-24 21.8% 13.4% 99
Age 25 - 34 28.5% 20.5% 123
Age 35-49 16.1% 29.1% 116
Age 50-64 19.3% 23.1% 93
Age 65 or More 14.3% 13.9% 70
Education
High School Graduate or Less 48.7% 52.5% 99
Some or Collage Degree 40.1% 39.8% 105
Some or Post graduate degree 11.2% 7.7% 87
Region
Arecibo Region 14.8% 10.1% 93
Caguas Region 15.8% 17.2% 117
Mayagüez Region 12.2% 15.1% 104
Ponce Region 8.0% 15.5% 118
San Juan Metro Region 32.5% 23.7% 83
San Juan Sub Region 16.2% 18.0% 101
NSE
Upper class 7.5% 10.4% 96
Upper/middle class 10.3% 18.3% 95
Middle/lower class 36.6% 31.6% 103
Lower class 45.6% 39.7% 101
Income
Less than $10,000 33.3% 22.7% 106
$10,000 - $24,999 26.9% 30.7% 101
$25,000 - $34,999 11.9% 19.3% 106
$35,000 - $44,999 11.4% 13.7% 91
$45,000 - $74,999 10.0% 10.0% 94
$75,000 - or more 6.6% 3.7% 85

62. Indice Readers’ Profile vs
did not buy profile
Indice:
High penetration
in 18-34 years old and well
educated
63Scarborough 2014 -1
Base: 51,564 Did not Shop
482,508 Indice Cume readers
Did not shop Índice Índice
Gender
Men 59.1% 45.0% 96
Women 40.9% 55.0% 104
Age
Age 18-24 21.8% 17.1% 126
Age 25 - 34 28.5% 19.9% 119
Age 35-49 16.1% 29.7% 118
Age 50-64 19.3% 21.7% 88
Age 65 or More 14.3% 11.6% 58
Education
High School Graduate or Less 48.7% 41.7% 79
Some or Collage Degree 40.1% 45.1% 118
Some or Post graduate degree 11.2% 13.2% 149
Region
Arecibo Region 14.8% 6.3% 58
Caguas Region 15.8% 13.0% 88
Mayagüez Region 12.2% 12.5% 85
Ponce Region 8.0% 8.0% 61
San Juan Metro Region 32.5% 48.0% 168
San Juan Sub Region 16.2% 12.3% 69
NSE
Upper class 7.5% 15.8% 146
Upper/middle class 10.3% 21.9% 113
Middle/lower class 36.6% 33.4% 109
Lower class 45.6% 28.9% 74
Less than $10,000 33.3% 14.1% 66
Income
$10,000 - $24,999 26.9% 33.0% 109
$25,000 - $34,999 11.9% 20.3% 111
$35,000 - $44,999 11.4% 16.8% 112
$45,000 - $74,999 10.0% 9.7% 91
$75,000 - or more 6.6% 6.1% 142

63. Circulation
64

64. Certified Circulation: Monday to Friday
EL Nuevo Dia is the leader in Circulation for all PAID newspapers and Indice for NON PAID newspapers.
Sources:
Alliance for audited media. Certfified Audit of Circulations
177,509
107,394
122,523
112,774
91,712
Paid Free
+70K SUROESTE
65

65. Certified Circulation: Saturday-Sunday
Sources:
Alliance for audited media. Certfified Audit of Circulations
177,979
92,163
SATURDAY
207,659
SUNDAY
GFR Media is the leader in Circulation on Saturdays and Sundays
66

66. Thank You
67

67. Addendum
68

68. ¡Impresos que impresionan!

69. Advanced Graphic Printing is the
largest commercial printing company
in Puerto Rico and the Caribbean.
We are dedicated to bring solutions to
our customers through 4 key
attributes.
Who we are…

70. •AGP is the largest and technologically advanced printing
company in Puerto Rico & the Caribbean
•Pre press system (VCC) provides color and imposition proofs
that will match your final printed product every time
•In press cameras, assure register and color accuracy
Printing Quality & Innovation

71. We operate 24 hours a day
Fast turnaround
AGP Online color approval
Island wide & Caribbean delivery
Speed

72. •AGP meets all your printing needs…
•3 Web Presses
•2 Sheetfed Presses
•Finishing equipment includes:
• 2 Folders, 3 Saddle-Stitchers, 1 Perfect Binder, die cutter
Flexibility

73. •Armed 24 hour security officers in all our
facilities
•Controlled access to the building, internal &
surrounding areas
•All employees have a Personal Employee
ID/Access card
•Proximity access is controlled according to
areas of responsibility
Security
All our production process is monitored
by CCTV System
CCTV monitoring facility is located at
GFR Media
It is monitored 24/7 by FRG Security
Only FRG Security has access to the
videos recorded by our cameras

74. DBMarketing-Analytics
Our Products
“Shoppers” / Circulars
Books & Magazines
Direct Mail material
Directories
Posters
Inserts
Catalogs
Press Kits
Calendars
…and many more

75. DBMarketing-Analytics
Some of our Valued Customers:

76. DBMarketing-Analytics
Benefits for You!
“One stop shopping” for all your commercial printing needs
State of the art technology that provides consistent quality, speed and
cost efficiencies
Security & Confidentiality
Personalized customer service
Flexibility to meet your special needs

77. DBMarketing-Analytics
Certified Minority Business
Enterprise
… or visit us at www.agppr.com
ADVANCED GRAPHIC PRINT,ING INC
Has met the requirements for certification as a bona fide Minority Business
Enterprise as defined by the National Minority Supplier Development Council,
Inc.® (NMSDC®) and as adopted by the
Puerto Rico Minority Supplier Development Council

78. DBMarketing-Analytics
Contact Information:
Suzette M. Jiménez
Sales & Marketing Director
suzette.jimenez@agppr.com
Phone (787) 641-5400, ext. 6019 or 6017
Fax (787) 641-4477
Mobile (787) 925-8088
www.agppr.com
Joel Acevedo
VP & General Manager
jacevedo@agppr.com
Phone (787) 641-5400, ext. 6020 or 6021
Fax (787) 641-4477
Mobile (787) 368-2813
www.agppr.com