BackgroundChecksWiki is a Community Resource Built by its Members for its Members
As a Member you Can:
- Add a New Record - Edit Previous Records
- Get Free Access to 3,500,000+ Records
- Be Recognized for Your Contributions Among the Industry Leaders and Public
- Get Connected with Others in the Industry
- And much much more
For more info visit http://backgroundcheckswiki.com/
2. About Us
About the Wiki
• BackgroundChecksWiki™ is an initiative of the Q2 Group and whilst it is a new name the team behind it
have been involved in international background checks for the past decade. In fact
BackgroundChecksWiki™ is the child of a few parents including Quest Research Ltd, IntegraScreen Ltd and
Dataflow Ltd.
• Over the past decade that the management team has been involved in background checks it has become
more and more apparent that the vast majority of companies (outside of the US) do not conduct thorough
background checks. In fact many do none at all. The main reason we hear is that they are too expensive
and too time consuming.
• Government departments are equally unaware of what can be done when it comes to effective checks on
visa and professional licensing checks on foreign nationals.
• The purpose of this Wiki is to make everyone aware of the resources that are available and that effective
background checks can be done nearly anywhere in the world.
• If we are successful in getting this message across it is our belief that the 95+% of major companies that
are not running systematic international programs will start to do so, benefiting their company with a
higher calibre of recruit as well as the industry with a greatly increased customer base.
• We will be marketing the use of this site extensively to human resource departments, recruitment firms
and government to increase their knowledge of what can be done and who are the experts in this field.
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3. Why Advertise with
BackgroundChecksWiki.com
• Reach your target audience. Our unique wiki website offers a unique and
compelling experience that will help you reach your perfect target audience.
• Acquire new customers. Be seen by tens of thousands of Human Resource
professionals, professional Background Checkers, government officers, and other
users everyday.
• Achieve Cost Effectiveness. Look at the big picture. Just one contract will pay
for your ad many times over.
• Pick your price. Stay in control of your budget by choosing from a variety of ad
options offered.
Limited Ad space available.
Get started now to promote your business before your
competitors do
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4. Advertising Formats
We offer a variety of advertising options that can be purchased in 3-month increments.
The available ad formats:
Leaderboard (LB): 728 x 90 HB:
LB: 728x90
Half Banner (HB): 234 x 60 234x60
Medium Rectangle (MR)1: 300 x 250
Medium Rectangle (MR)2: 300 x 250
MR1: 300x250
Small Button (SB)1: 125 x 125
Small Button (SB)2: 125 x 125
MR2: 300x250
SB1: SB2:
125x125 125x125
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5. How it Works
• Ads are all targeted according to geography
• General Directory pages on the wiki display Ads according to the IP address of the user.
• Example – A user from Dallas runs a search in the Diploma Mills Directory – the Search and
Search Results Page will display Ads from “Texas”
• This makes sure that if someone is located near to you they will become aware of your
business
• Directory Information Pages (those displaying specific contact information) display Ads
according to the location of the Subject of that Information.
• Example – The same user from Dallas looks up the Directory Information Page for a
Singaporean University. This page will display Ads for “Singapore”
• This allows for users who are not based in Singapore but who have an obvious requirement
for information from this location to see advertisers who may be able to assist them.
• Advertisers buy the rights to a particular geographic location, as well as the specific Ad
format.
• We do not double sell any Ad Space and as such the owner of the Leaderboard for a
particular geographic location appears every time the above parameters are met.
Own Your Country Now!
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6. Advertising Territory Packages
Territory Package, by country or US state:
Available only in 3-month packages, advertisers can buy-out a fixed placement, guaranteeing their ad to run
on:
1. Every Directory Home page, including the Directory List and Search Results, when the user’s IP
address matches your territory.
Example of ‘Directory List’ page when user clicks on
The ad will run on these 5 Directories: ‘View Directory’ on the Education Directory Home page
(a) Education Directory
(b) Diploma Mills and Unaccredited Colleges
(c) Public Records Directory
(d) Employer Directory LB HB
(e) Background Checking Companies Directory
Directory Title
MR1
Search Bar
MR2
SB1 SB2
Search Results
or Directory List
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7. Advertising Territory Packages
2. Every Directory Information Page related to your territory.
Example of a Directory Information Page in the Employer Directory. If you have bought an advertising
territory package for ‘India’, your ad will appear on this page because the content is related to India.
LB HB
MR1
MR2
Employer
Record
SB1 SB2
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8. Introductory Offer - Standard Territory Package
50% Off for first 30 days only
Standard Territory Monthly Rates (3-month minimum buy / 6-month maximum):
• Leaderboard USD 1,000 USD500
• Half Banner USD 250 USD125
• Medium Rectangle A USD 350 USD175
• Medium Rectangle B USD 300 USD150
• Small Button A USD 75 USD37.5
• Small Button B USD 75 USD37.5
Territories included in the Standard Territory Package:
All countries and US States not listed in the Premium Territory Package
Your target audience will see your ad on BackgroundChecksWiki.com within 3 business days after
payment is received.
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9. Introductory Offer - Premium Territory Package
50%Rates (3-monthfirst 30 days only
Premium Territory Monthly
Off for minimum buy / 6-month maximum):
• Leaderboard USD 1,500 USD750
• Half Banner USD 350 USD175
• Medium Rectangle A USD 500 USD250
• Medium Rectangle B USD 400 USD200
• Small Button A USD 150 USD75
• Small Button B USD 150 USD75
Territories included in the Premium Territory Package:
U.S. States: Countries:
• Arizona • Netherlands
• Australia
• California • New Zealand
• Canada
• Connecticut • Philippines
• China
• Florida • Malaysia
• France
• Georgia • Russia
• Germany
• Illinois • South Africa
• Hong Kong
• Michigan • Spain
• India
• New Jersey • Switzerland
• Indonesia
• New York • United Kingdom
• Italy
• North Carolina • Japan
• Ohio
• Pennsylvania
• Texas
• Virginia
• Washington
Your target audience will see your ad on BackgroundChecksWiki.com within 3 business days after
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10. Monitoring & Optimizing Your Investment
Here are just some of the ways that BackgroundChecksWiki.com works with you to
monitor and optimize your investment:
• Reports – BackgroundChecksWiki.com will provide monthly performance reports
including the latest impression, clicks, click through rate of your campaigns.
• Ad Optimization – BackgroundChecksWiki.com can provide you with valuable A/B
performance testing, reporting and optimization.
• Need help designing your Ad? – We can help you to design your ad creatives.
– USD $200 for 1 ad creative
– USD $300 for 2 ad creatives. Free A/B Testing
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11. Advertising Specifications
BackgroundChecksWiki accepts the following file types for advertising:
• Third party: A highly customizable, interactive creative. You can use any custom HTML and
JavaScript snippets as well as tags from a third-party ad server.
• Flash: A creative containing animation, sound, video, or interactive features. Requires a Flash
(.swf) file.
• Image: A basic image creative. Requires a .gif, .jpg, or .png file. CMYK color format is not
supported for .jpg files.
• DoubleClick tag: A creative hosted by either DoubleClick for Advertisers (DFA) or DART for
Publishers. You enter a redirect URL, which directs DoubleClick for Publishers to the location
of the creative files.
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12. FAQ’s
1. My business is locally-based. Will I benefit from advertising on BackgroundChecksWiki.com?
Most definitely. You can target your ad to users who have an interest in the territory in which your
business operates. BackgroundChecksWiki.com is also an excellent way for you to reach your potential
clients all over the world.
2. How do I make payment for my ad placement?
Select your package and pay online at www.backgroundcheckswiki.com/advertise.
3. What are the terms of advertising on BackgroundChecksWiki.com?
The Terms & Conditions can be found here: www.backgroundcheckswiki.com/advertise/termsPDF.
4. Is there a minimal budget for advertising on BackgroundChecksWiki.com?
We have several packages that allow you to stay in control of your budget. For more details, please refer
to the Premium Territory Package or Standard Territory Package.
5. If I intend to purchase more than one ad placement, will I be given discount?
Please submit your inquiry here: www.backgroundcheckswiki.com/contactus.
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