2. • How do the elements of your
production work together to
create a sense of
‘branding’?
3. Branding is one of the most important
aspects of any business, large or
small, Our website plays a vital role in the
branding of our product. The home page
educates the audience about the structure
of our trailer. This enables them to think
deeper and the attached feeling makes
them to actually watch such a video.
4. The "House Style" concept enabled our
group to perfectly format the website in
terms of colors, font style and size, placing
the logo/background image and the
alignment of texts. This produced an eye
catching view which further determines
that the audience may desire to actually
watch the video in cinemas etc.
5. Digipak also plays an important role to
create the sense of branding. Our product
should be affiliated with such a company
which is widely known to our target
audience. We can promote our product
through our official logo. We can place our
logo on different site to promote our
company.
6. The production company also matters a lot
in the branding of the product. It tells them
what they can expect from your products
and services, and it differentiates your
offering from your competitors'. Your brand
is derived from who you are, who you want
to be and who people perceive you to be.
