1. measuring social return on investment

2. Agendame.applying classic thinking to new channels.1st and 3rd party tracking tools.reporting Internally.questions.

3. me: a visual CV 2010 2006 2007 2005

4. Q. what behaviour or response am I trying to elicit? (Is it appropriate to the channel?) (Is it the *right* response for the business?) have I communicated this effectively to stakeholders? What are their KPIs?

5. Q. campaign or community?

6. Q. campaign or community?

7. community newer metrics & reporting; RT, follows, @, likes, unlikes, comments no. of conversations/contacts

8. campaign all the community metrics plus classic KPIs: lead, conversion, click, revenue objective & outcome start & end cost, return

9. 1st party tracking tools

10. tools – Facebook insights (old) http://www.ampmusicmarketing.com/tools/facebook-insights-gets-better/

11. tools – Facebook insights

12. leveraging Facebook insights

13. Source: Exacttarget/Cotweet http://www.exacttarget.com/resources/SFF8.pdf

14. tools – YouTube video statistics

15. tools – YouTube video statistics evolution of views engagement/interaction milestones basic demographics

16. tools – YouTube video statistics

17. 3rd party tracking tools

18. Facebook ‘agencies’

19. Facebook ‘agencies’

20. tools free paid

21. tools: Wildfire

22. tools: Wildfire

23. tools: BrandsEye

24. tools: BrandsEye Links social to Advertising Value Equivalent (AVE) Indexes the entire web Works for any language

25. Reporting within the business

26. According to a survey across 17 SABMiller markets, senior management buy-in was identified as the number one factor preventing adoption of tools and developing capabilities in the discipline. Source: Quirk Marketing

27. Q. what results do my stakeholders want to see? (based on the initial consultation with them) Business needs. Group goals/targets. Effective communications.

28. classic thinking for new channels

29. Questions? contact me; @petedanks slideshare.net/danksy facebook.com/luchalocos