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Startup Marketing
101
Done in Hyper Speed
This is how it
starts
This is what you
hoped for
Why aren’t you
Hockey Sticking?
You didn’t build that
awesome feature

You weren’t covered in
Tech Crunch

You don’t have enough
money

Your not on that
social network
Wrong!
1. Goal
2. Plan
3. Execute
4. Measure
5. Test
Alright, I am over the chalkboard.
Startup 	

Marketing 	

is all about 	

Failing
Plan
Planning tools
Planning tools
Planning tools
Planning tools
Planning tools
Planning tools
Execute - Email
Execute - Email
Execute - Blogging
Execute - Blogging
Execute - Advertising
Execute - Advertising
Execute - Advertising
Execute - SEO
Execute - Social ?
Execute - Partners
Measure
Measuring tools
They all share one thing!
&utm_campaign=	
  
&utm_source=	
  
&utm_medium=	
  
&utm_content=	
  
&utm_term=
UTM Param’s (parameter’s)
h4p://Example.com?
utm_medium=Presenta=on&utm_campaign=Starter_Studio&utm_source=Brown_Bag_Lunch&
utm_content=Hyper_Speed&utm_term=Startup_Marke=ng_101
&utm_campaign=
Measuring tools
Measuring tools
&utm_source=
Measuring tools
utm_medium=
Measuring tools
&utm_content=	
  
&utm_term=
The Measuring Tool
Measure your funnel
Measure your funnel
Measure your failure
How do you measure
failure?
LTV - CPA = Success or failure
How do you measure
failure?
LifetimeValue	

!
Avg Time x Avg Money - Avg Cost 	

= LTV
How do you measure
failure?
Cost Per Acquisition	

!
Channel One Cost +	

Channel Two Cost +	

Channel Three Cost ÷	

Conversions = 	

Cost Per Acquisition
Did I fail?
$62 - $46 = $16
SUCCESS
Test
Test
Testing tools
Testing tools
Testing tools
Dan McGaw	

!
@danielmcgaw	

!
Dan@Fuelzee.com

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Startup Marketing 101