2. Meet Josh!
• Josh
is
a
junior
in
high
school
• He’s
a
member
of
Model
UN,
forward
on
the
soccer
team,
and
academically,
he’s
on
a
hot
streak,
no
B’s
since
first
semester
freshman
year
• And
to
top
it
off
he
just
found
out
he
got
a
5
on
his
Advanced
Placement
US
History
exam,
earning
him
college
credit
when
he
enrolls
in
15
months
or
so
• We
helped
him
do
that
3. Josh used GetAFive to get a 5 on his
AP US History Exam!
• Josh
learned
about
GetAFive
from
his
teacher
• He
had
access
to
video
review
lessons,
taught
by
an
expert
AP
educator,
quiz
quesMons,
and
a
full-‐
length
pracMce
exam
• GeOng
a
5
earns
Josh
college
credit,
helping
him
in
his
quest
to
graduate
a
semester
early
and
save
$20,000
4. • In
2012,
3.7
million
Advanced
Placement
(AP)
examinaMons
were
taken
by
2.1
million
high
school
students
• In
comparison,
1.7
million
students
took
the
SAT
last
year
The AP Program Helps Millions of Students Like Josh
Each Year Earn College Credit While in High School !
Source:
College
Board
5. 5
The
number
of
students
taking
AP
exams
has
grown
significantly
Source:
College
Board
6. GetAFive helps AP students during the
school year and as prep for the May exam!
12-20 hours of video-based subject
review, broken out into 10 minute
segments"
Section quizzes following videos"
Plus:
• Customized study tools for students"
• Full-length practice exam"
• A variety of useful teacher tools"
• GetAFive is FREE for students and teachers!
8. • Colleges
and
universiCes
pay
$15
on
average
for
qualified
leads
–
Each
of
our
students
is
a
quality
lead
to
mulMple
colleges
• AP
teachers
would
also
use
a
similar
product
for
their
standard
level
courses
-‐
increasing
our
market
size
from
2
million
students
a
year
to
16
million
students
a
year!
• Teachers
acCvely
use
our
product
throughout
the
year,
instead
of
just
referring
students
to
it
passively
-‐
significantly
decreasing
the
seasonality
of
the
business
We also learned... !
9. And students and teachers love us,
confirming product/market fit!
92% of
students
found
GetAFive
helpful
89% of
students
would
use
GetAFive
for
another
class
97% saCsfacCon
rate
amongst
students
AND
teachers!
84% of
teachers
would
Recommend
GetAFive
throughout
the
year
1,561
out
of
1,566
students
would
refer
a
friend
97% of
teachers
would
recommend
GetAFive
for
non-‐AP
courses
92%! 89%! 97%!
84%! 99%! 97%!
10. Monetization Strategy!
We’ll
moneCze
through
• Lead
GeneraMon
to
colleges/universiMes/other
student
programs
• Premium
products
for
students
and
teachers
• Other
AdverMsing
11. CompeCtor
AP
Product?
Base
Price
Online
Videos?
Curriculum
or
Test
Prep
Online
teacher
tools?
GetAFive
YES
FREE
YES
BOTH
YES
ConnecMons
Academy
YES
(9-‐12)
$6k/year
YES
–
Live
Courses
C
Full
Online
School
Khan
Academy
NO
FREE
YES
C
YES
Learn
Zillion
NO
FREE
YES
C
YES
PrepU
YES
$40/course
NO
TP
YES
McGraw
Hill
AP
Test
Prep
YES
$20/course
NO
TP
YES
Princeton
Review
YES
$14/textbook
NO
TP
NO
Kaplan
YES
$99/course
NO
TP
NO
Benchprep
YES
$25/month
SOME
TP
NO
Shmoop
YES
$17/course
SOME
TP
YES
Brightstorm
YES
$9.99/month
YES
TP
NO
GetAFive is uniquely positioned in the EdTech space!
12. • Build
and
grow
lead
generaMon
plakorm
• Create
content
for
10
addiMonal
AP
courses
• Expand
into
non-‐AP
courses
• Create
premium
for-‐sale
product
components
• Secure
adverMsing
partners
• Get
our
product
in
the
hands
of
over
1
million
high
school
students
through
significant
business
development
efforts
We are currently seeking a $1 million investment to:!
We
already
have
$250,000
commi^ed
to
the
raise
13. The 24 Month Roadmap!
BD
Hire,
begin
lead
gen
efforts,
launch
standard
level
product
Launch
freemium
tools,
e.g.
smartphone
app
Recruit
teachers,
create
product
for
addiMonal
10
AP
Courses
Launch
tutoring
program
Begin
work
on
college
counseling
program
7/13! 1/14! 4/14!
Spring / Summer
2014!
Increase
content,
add
courses
teacher
outreach,
product
improvements
Fundraise
1/15!
6/15!
~ 200k! ~ 400k! ~ 600k!
14. • Startup
Advisor,
Serial
Entrepreneur
• MBA
from
U
of
C
Booth
School
of
Business
,
B.S.
from
Northwestern
University
• Earned
1
year
of
college
credit
from
performance
on
7
APs
We’ve come this far with a solid team & supportive backers!
Danny Levi, !
Co-Founder & COO!
Lindsay Cohen, !
Co-Founder & CEO!
Devin McCabe,!
Co-Founder & Developer!
• Serial
Entrepreneur
• B.A.
from
Yale
University
• Earned
numerous
passing
scores
on
AP
exams,
fueling
his
acceptance
to
Yale
• B.S.
from
University
of
Wisconsin,
Madison
• Earned
1
semester
of
college
credit
from
performance
on
APs
GetAFive is backed by $300k
in seed funding from:!
